Marketing Lecture...

[Rajesh Shinde]

Dear Friends,

Today we do not have any class, Prof. Pawar will take his last session on Thursday (3/05/2012)

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Thanks & Regards 
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Rajesh N. Shinde

Assistant to Cordinator
Department Of Management Sciences (PUMBA)
Mob:-  8975551855
Desk : (020) 25693380 (Ext.52)

 

[Narendra Sadineni]

Hi all,   Yesterday, Prof. Pawar gave us a brief overview of important topics and the examination pattern. Please fill in if I have missed anything.   Dr. Prafulla Pawar - +91-9422 339 173 Total 7 questions Solve any 5 (10 marks each) 1 or 2 questions may have sub parts (a) and (b) [5 marks each] Last question may be short notes – 2 out of 4 (5 marks each) Professor will email material on Good Marketing Mix Marketing Ethics Internet Marketing     Topics Marketing Definition Marketing Concept (10 marks) Production Product Selling (marketing myopia) Social Responsibility Internal Marketing – within organization, for employees Holistic Marketing Marketing Mix (10 marks) Definition 4 Ps Essentials of each P Customer Value How value is created Competitive advantage Sustainable competitive advantage Porter’s Value Chain (10 marks) Customer Life Time Value (CLV) Customer Retention Product Market Selection BCG Matrix (10 marks) Sales Forecasting Concept and Methods (10 marks) Consumer Behaviour (10 marks) Meaning/Definition Block Diagram Factors influencing Consumer Behaviour Social Cultural Personal Consumer Decision Making process Industrial/Business Markets Vs. Consumer Markets Consumer  Buying roles Initiator, influencer, etc. Competition (10 marks) Analysis Choosing competitors Porter’s 5 forces model Strategies Leader Challenger Follower Niche player or Nicher Segmentation (10 marks) Bases of Segmentation Consumer and Industrial and Service Markets Mass Markets Local Markets Niche Markets Targeting (5 marks) Pattern of selection of segments Positioning (5 marks) Other topics (5 marks) Marketing Ethics Internet Marketing E-Commerce     General MBA old question papers:   http://www.unipune.ac.in/university_files/old_papers.htm   Select the Month and Year question papers. Select "Management" Download the MBA question paper Repeat this process for all 6 Month/Year question papers   Rajesh has already sent old question papers for Exec MBA 2nd Sem (email dated 15 March, I think) - file name 201-205.pdf.     Regards, Naren +91-9822509643

[Gargee Dani]

Thanks for recap Narendra. Following is to add to what you have written -

 

you can expect the topics Marketing Ethics, Internet Marketing only in the short note question worth 5 marks each. You have to refer to the the material that prof sends on these two topics.

 

Thanks,

Gargee.

[komal b]

thanks...

[munish puri]

madam,
pl fwd the material the professor gave on the subject
thanx

On 5/4/12, Gargee Dani <garge...@gmail.com> wrote:
> Thanks for recap Narendra. Following is to add to what you have written -
>

> you can expect the topics *Marketing Ethics, Internet Marketing* only in
> the *short note* question worth 5 marks each. You have to refer to the the

> material that prof sends on these two topics.
>
> Thanks,
> Gargee.
> On Fri, May 4, 2012 at 10:55 AM, Narendra Sadineni <
> narendra...@yahoo.com> wrote:
>
>> Hi all,
>>
>> Yesterday, Prof. Pawar gave us a brief overview of important topics and
>> the examination pattern. Please fill in if I have missed anything.
>>
>>

>> - Dr. Prafulla Pawar - +91-9422 339 173
>> - Total 7 questions
>> - Solve any 5 (10 marks each)
>> - 1 or 2 questions may have sub parts (a) and (b) [5 marks each]
>> - Last question may be short notes – 2 out of 4 (5 marks each)
>> - Professor will email material on
>> - Good Marketing Mix
>> - Marketing ****Ethics**
>> - Internet Marketing
>>
>> **** **
>>
>> ** **
>>
>> *Topics*
>>
>> - Marketing Definition
>> - *Marketing Concept (10 marks)*
>> - Production
>> - Product
>> - Selling (*marketing myopia*)
>> - Social Responsibility
>> - Internal Marketing – within organization, for employees
>> - *Holistic Marketing*
>> - *Marketing Mix (10 marks)*
>> - Definition
>> - 4 Ps
>> - *Essentials of each P*
>> - Customer Value
>> - How value is created
>> - Competitive advantage
>> - Sustainable competitive advantage
>> - *Porter’s Value Chain (10 marks)*
>> - Customer Life Time Value (CLV)
>> - Customer Retention
>> - Product Market Selection
>> - *BCG Matrix (10 marks)*
>> - Sales Forecasting
>> - *Concept and Methods (10 marks)*
>> - *Consumer Behaviour (10 marks)*
>> - Meaning/Definition
>> - *Block Diagram*
>> - *Factors influencing Consumer Behaviour*
>> - *Social*
>> - *Cultural*
>> - *Personal*
>> - *Consumer Decision Making process*
>> - *Industrial/Business Markets Vs. Consumer Markets*
>> - Consumer Buying roles
>> - Initiator, influencer, etc.
>> - *Competition (10 marks)*
>> - Analysis
>> - Choosing competitors
>> - *Porter’s 5 forces model*
>> - *Strategies*
>> - *Leader*
>> - *Challenger*
>> - Follower
>> - Niche player or Nicher
>> - *Segmentation (10 marks)*
>> - Bases of Segmentation
>> - Consumer and Industrial and Service Markets
>> - Mass Markets
>> - Local Markets
>> - Niche Markets
>> - *Targeting (5 marks)*
>> - Pattern of selection of segments
>> - *Positioning (5 marks)*
>> - *Other topics (5 marks)*
>> - Marketing **Ethics**
>> - Internet Marketing
>> - E-Commerce
>>
>> ** **
>>
>> ** **
>>
>> *General MBA old question papers*:****
>>
>> ****
>>
>> http://www.unipune.ac.in/university_files/old_papers.htm****
>>
>> ****
>>
>> Select the Month and Year question papers.****
>>
>> Select "Management"****
>>
>> Download the MBA question paper****
>>
>> Repeat this process for all 6 Month/Year question papers****

[munish puri]

Dear all
I have moved to delhi anybody visiting delhi is welcome to my place

[Piyush Sharma]

Thanks for offering. Have a pleasant stay..

Piyush 

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Thanks,

Piyush

[Deepak Khurpade]

Thank you Munish. Wish you all the Best for the new assignments.

Regards

Deepakk

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