Pub PR: 'Flying Stars or Famous Failures: PR and Celebrity Endorsement': Thursday 9 April, Westin Chaoyang Touch Bar

[markpin...@yahoo.co.uk]

Dear Pub PR Member,

Our next meeting will be on an exciting and fun area of PR: celebrity
endorsement.

Everyone loves to talk about celebrities and their endorsement a great
way to add to your brand. However celebrities are only human, and can
say the wrong thing. There are many recent examples of bad reputation-
damaging scandals linked with celebrities such as Michael Phelps,
Zhang Ziyi, and Sharon Stone. This talk will help us understand how to
pick the right celebrity and, just as importantly, how to deal with
mistakes.

Our speaker, Scott Sykes, has been a public relations consultant for
about 15 years. He is currently a freelance PR strategy consultant
living in Beijing and the author of the blog 36PR, at http://www.36pr.com
He was formerly the head of the Technology & Digital Practices, Asia
Pacific, at PR consultancy Weber Shandwick, and before that was a PR
manager at IBM. He is a regular contributed to PR articles in industry
media including AdAge China, Media Asia, Digital Media Asia, iMedia
Asia, Marketing Interactive Magazine and The China Business Network
Show.

Time: from 7:30 pm Thursday 9 April, talk to start at around 8:00

Address:
Touch Bar, 2nd Floor
Westin Beijing Chaoyang, No.1 Xinyuan Nan Road; 金茂北京威斯汀大饭店，北京朝阳区新源南路 1
号 Tel: 5922 8888

As usual we will have a 50% discount on most wines, spirits, local
beer and soft drinks!

Directions: At the corner of Yansha Bridge, just across from Kunlun
Hotel and diagonally from Yansha Shopping Mall. Any questions please
call Mark on 13911605197. We look forward to seeing you there!

Pub PR provides an opportunity for people who are passionate about PR,
public affairs and marketing communications to meet and discuss topics
of professional interest in an informal setting. Pub PR meetings are
conducted on an off-the record basis unless otherwise noted.