Updated time April 16: Pub PR: 'Flying Stars or Famous Failures: PR and Celebrity Endorsement'

[markpin...@yahoo.co.uk]

Dear Pub PR,

Due to a couple of timing clashes we have to postpone our next
meeting, which will now be held a week later than originally planned.
The next meeting will be on Thursday April 16 and not Thursday April
9.

The location will be the same: Westin Chaoyang Touch Bar from 7:30 (on
Thursday April 16).

See you there!


On Apr 5, 11:35 am, markpinner2...@yahoo.co.uk wrote:
> Dear Pub PR Member,
>
> Our next meeting will be on an exciting and fun area of PR: celebrity
> endorsement.
>
> Everyone loves to talk about celebrities and their endorsement a great
> way to add to your brand. However celebrities are only human, and can
> say the wrong thing. There are many recent examples of bad reputation-
> damaging scandals linked with celebrities such as Michael Phelps,
> Zhang Ziyi, and Sharon Stone. This talk will help us understand how to
> pick the right celebrity and, just as importantly, how to deal with
> mistakes.
>
> Our speaker, Scott Sykes, has been a public relations consultant for
> about 15 years. He is currently a freelance PR strategy consultant
> living in Beijing and the author of the blog 36PR, athttp://www.36pr.com
> He was formerly the head of the Technology & Digital Practices, Asia
> Pacific, at PR consultancy Weber Shandwick, and before that was a PR
> manager at IBM. He is a regular contributed to PR articles in industry
> media including AdAge China, Media Asia, Digital Media Asia, iMedia
> Asia, Marketing Interactive Magazine and The China Business Network
> Show.
>
> Time: from 7:30 pm Thursday 9 April (NOTE AMENDMENT: the event will now be on 16 April, not 9 April), talk to start at around 8:00
>
> Address:
> Touch Bar, 2nd Floor
> Westin Beijing Chaoyang, No.1 Xinyuan Nan Road; 金茂北京威斯汀大饭店，北京朝阳区新源南路 1
> 号 Tel: 5922 8888
>
> As usual we will have a 50% discount on most wines, spirits, local
> beer and soft drinks!
>
> Directions: At the corner of Yansha Bridge, just across from Kunlun
> Hotel and diagonally from Yansha Shopping Mall. Any questions please
> call Mark on 13911605197. We look forward to seeing you there!
>
> Pub PR provides an opportunity for people who are passionate about PR,
> public affairs and marketing communications to meet and discuss topics
> of professional interest in an informal setting. Pub PR meetings are
> conducted on an off-the record basis unless otherwise noted.