Pub PR: 'Flying Stars or Famous Failures: PR and Celebrity Endorsement' April 16 7:30pm
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markpin...@yahoo.co.uk
Apr 13, 2009, 10:59:41 AM4/13/09
to Pub PR
This is a polite reminder that our next exciting Pub PR meeting will
be this Thursday 16 April from 7 30pm at Touch Bar in the Chaoyang
Westin ( 金茂北京威斯汀大饭店).
Look forward to seeing many of you there!
On Apr 6, 10:48 pm, markpinner2...@yahoo.co.uk wrote:
> Dear Pub PR,
>
> Due to a couple of timing clashes we have to postpone our next
> meeting, which will now be held a week later than originally planned.
> The next meeting will be on Thursday April 16 and not Thursday April
> 9.
>
> The location will be the same: Westin Chaoyang Touch Bar from 7:30 (on
> Thursday April 16).
>
> See you there!
>
> On Apr 5, 11:35 am, markpinner2...@yahoo.co.uk wrote:
>
> > Dear Pub PR Member,
>
> > Our next meeting will be on an exciting and fun area of PR: celebrity
> > endorsement.
>
> > Everyone loves to talk about celebrities and their endorsement a great
> > way to add to your brand. However celebrities are only human, and can
> > say the wrong thing. There are many recent examples of bad reputation-
> > damaging scandals linked with celebrities such as Michael Phelps,
> > Zhang Ziyi, and Sharon Stone. This talk will help us understand how to
> > pick the right celebrity and, just as importantly, how to deal with
> > mistakes.
>
> > Our speaker, Scott Sykes, has been a public relations consultant for
> > about 15 years. He is currently a freelance PR strategy consultant
> > living in Beijing and the author of the blog 36PR, athttp://www.36pr.com
> > He was formerly the head of the Technology & Digital Practices, Asia
> > Pacific, at PR consultancy Weber Shandwick, and before that was a PR
> > manager at IBM. He is a regular contributed to PR articles in industry
> > media including AdAge China, Media Asia, Digital Media Asia, iMedia
> > Asia, Marketing Interactive Magazine and The China Business Network
> > Show.
>
> > Time: from 7:30 pm Thursday 9 April (NOTE AMENDMENT: the event will now be on 16 April, not 9 April), talk to start at around 8:00
>
> > Address:
> > Touch Bar, 2nd Floor
> > Westin Beijing Chaoyang, No.1 Xinyuan Nan Road; 金茂北京威斯汀大饭店，北京朝阳区新源南路 1
> > 号 Tel: 5922 8888
>
> > As usual we will have a 50% discount on most wines, spirits, local
> > beer and soft drinks!
>
> > Directions: At the corner of Yansha Bridge, just across from Kunlun
> > Hotel and diagonally from Yansha Shopping Mall. Any questions please
> > call Mark on 13911605197. We look forward to seeing you there!
>
> > Pub PR provides an opportunity for people who are passionate about PR,
> > public affairs and marketing communications to meet and discuss topics
> > of professional interest in an informal setting. Pub PR meetings are
> > conducted on an off-the record basis unless otherwise noted.
be this Thursday 16 April from 7 30pm at Touch Bar in the Chaoyang
Westin ( 金茂北京威斯汀大饭店).
Look forward to seeing many of you there!
On Apr 6, 10:48 pm, markpinner2...@yahoo.co.uk wrote:
> Dear Pub PR,
>
> Due to a couple of timing clashes we have to postpone our next
> meeting, which will now be held a week later than originally planned.
> The next meeting will be on Thursday April 16 and not Thursday April
> 9.
>
> The location will be the same: Westin Chaoyang Touch Bar from 7:30 (on
> Thursday April 16).
>
> See you there!
>
> On Apr 5, 11:35 am, markpinner2...@yahoo.co.uk wrote:
>
> > Dear Pub PR Member,
>
> > Our next meeting will be on an exciting and fun area of PR: celebrity
> > endorsement.
>
> > Everyone loves to talk about celebrities and their endorsement a great
> > way to add to your brand. However celebrities are only human, and can
> > say the wrong thing. There are many recent examples of bad reputation-
> > damaging scandals linked with celebrities such as Michael Phelps,
> > Zhang Ziyi, and Sharon Stone. This talk will help us understand how to
> > pick the right celebrity and, just as importantly, how to deal with
> > mistakes.
>
> > Our speaker, Scott Sykes, has been a public relations consultant for
> > about 15 years. He is currently a freelance PR strategy consultant
> > living in Beijing and the author of the blog 36PR, athttp://www.36pr.com
> > He was formerly the head of the Technology & Digital Practices, Asia
> > Pacific, at PR consultancy Weber Shandwick, and before that was a PR
> > manager at IBM. He is a regular contributed to PR articles in industry
> > media including AdAge China, Media Asia, Digital Media Asia, iMedia
> > Asia, Marketing Interactive Magazine and The China Business Network
> > Show.
>
> > Time: from 7:30 pm Thursday 9 April (NOTE AMENDMENT: the event will now be on 16 April, not 9 April), talk to start at around 8:00
>
> > Address:
> > Touch Bar, 2nd Floor
> > Westin Beijing Chaoyang, No.1 Xinyuan Nan Road; 金茂北京威斯汀大饭店，北京朝阳区新源南路 1
> > 号 Tel: 5922 8888
>
> > As usual we will have a 50% discount on most wines, spirits, local
> > beer and soft drinks!
>
> > Directions: At the corner of Yansha Bridge, just across from Kunlun
> > Hotel and diagonally from Yansha Shopping Mall. Any questions please
> > call Mark on 13911605197. We look forward to seeing you there!
>
> > Pub PR provides an opportunity for people who are passionate about PR,
> > public affairs and marketing communications to meet and discuss topics
> > of professional interest in an informal setting. Pub PR meetings are
> > conducted on an off-the record basis unless otherwise noted.
markpin...@yahoo.co.uk
Apr 15, 2009, 9:16:12 PM4/15/09
to Pub PR
A final reminder: our Pub PR discussion on celebrity endorsement and
PR is on tonight! See details below...
> > > conducted on an off-the record basis unless otherwise noted.- Hide quoted text -
>
> - Show quoted text -
PR is on tonight! See details below...
>
> - Show quoted text -
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