Why the Internet Marketing Industry Hopes You Never Learn the Truth About Conversion Rate Optimisation
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Neil Rimmer
Jul 14, 2014, 4:28:04 PM7/14/14
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Article Title: Why the Internet Marketing Industry Hopes You Never Learn the Truth About Conversion Rate Optimisation
Author: Neil Rimmer
Word Count: 869
Article URL: http://www.isnare.com/?aid=1899288&ca=Internet
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1899288
Easy Publish Tool: http://www.isnare.com/html.php?aid=1899288
*********************** ARTICLE START ***********************
Conversion rate optimisation (also known as CRO) is a systematic process that can potentially increase your conversion rate by 50% or more. Basically, conversion rate experts review heat mapping and website traffic analysis to identify the issues that are suppressing sales and qualified leads. Just a few of the issues typically identified in the analysis phase of a conversion rate optimisation project include:
Weak Direct Response Copywriting Tools
Poor Website Design Elements and/or Layout
Outdated Web Programming
Ineffective Sales Funnels
Non-Converting Keywords in Paid Traffic Channels (like Adwords, Facebook, etc.)
Ineffective Business Model
Bad Website Navigation
As no two websites are the same, the specific list of conversion problems will differ from site to site along with their severity and impact upon sales. Once identified, the next phase of the conversion rate optimisation will focus on fixing the largest problems first while addressing lower priority issues in later phases. Finally, the new version(s) of content will undergo website split testing against the original version to help tweak results and verify the effectiveness of the CRO project.
So what kind of ROI does CRO generate compared with other Internet Marketing services like SEO, social media marketing (SMM), or PPC?
Well since conversion rate optimisation doesn’t require any additional investment in new content like SEO, SMM or increasing the Ad Spend like PPC, the ROI is sky-high in comparison.
In fact, most CRO projects ultimately reduce marketing costs helping boost ROI even higher. And with services like PPC, SEO, or SMM, you are ultimately paying for more traffic and merely hoping it converts into more sales. But with CRO, the entire point of the service is to increase conversions with statistical reliability using advanced web analytics tools that pinpoint problems in the various components of your website.
The best part is that the results of a conversion rate optimisation project continue to boost online sales for years to come—for as long as you own your site in fact. This means that even if the a CRO expert delivers a meager 20% improvement in conversion rate, you could well see ROI exceed 300% or more in just the first year!
Compared with PPC or even SEO where you are lucky to see a 50% ROI, CRO is hands down the best investment most website owners can make who are looking to quickly and permanently increase online sales.
And Yet the Entire Internet Marketing Industry Hopes You Never Learn the Truth About Conversion Rate Optimisation!
In fact, CRO could well spell the ruin of most so-called Internet Marketing “experts” for three simple reasons:
1.CRO Can Make Any Internal Staff or Contract Providers Look Very Bad: The entire purpose of the first phase in any conversion rate optimisation project is to identify the problems that are suppressing online sales. And guess who created those problems when they worked on your website or at the very least didn’t identify them until an outside CRO expert found them? Can you see why most contractors and internal staff would hope you never learn about conversion rate optimisation?
2.No Way to “Fake It”: CRO cannot be standardised since it requires the customisation of several website components including copywriting, web design, and often web programming. Therefore, the Internet Marketing “guru’s” can’t put out some “15-Minute Optimisation” program or service to fleece people since there is no way to fake the results since CRO is 100% conversion focused. So again, even most Internet Marketing guru’s want to ignore CRO and hope you never learn about it.
3.CRO is Hard Work: From beginning to end, a CRO project can take up to 8 weeks or more to complete. Don’t worry, your site is working just fine while everything is being done so there is no disruption in sales, but it does take several weeks to complete. And with the pressure of actually delivering results, most Internet Marketing firms and professionals are just continuing to sell their services and hope you never learn about CRO or it’s massive ROI.
Concluding Thoughts
Dollar for dollar, no other Internet Marketing service compares with conversion rate optimisation when it comes to delivering ROI. Rather than add to marketing costs like SEO, SMM, or PPC, conversion rate experts actually eliminate keywords that don’t convert to reduce costs without affecting sales. CRO experts also identify problems in your site’s copywriting, design, programming, and other on-site factors and fix them to improve conversion rate. And with the results of CRO continuing to boost online sales for years to come, the ROI blows the competition away, hands down.
But, since a successful conversion rate optimisation exposes errors potentially created by current staff members or Internet Marketing experts, no one wants to talk about it. And since CRO services cannot be standardised or packaged into some neat software program, the Internet Marketing guru’s and other major players in the industry are simply ignoring CRO and hoping you never learn about it.
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Message delivered directly to members of the group:
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*****************************************************************
Please consider this free-reprint article written by:
Neil Rimmer
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1899288
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1899288
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Why the Internet Marketing Industry Hopes You Never Learn the Truth About Conversion Rate Optimisation
Author: Neil Rimmer
Word Count: 869
Article URL: http://www.isnare.com/?aid=1899288&ca=Internet
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1899288
Easy Publish Tool: http://www.isnare.com/html.php?aid=1899288
*********************** ARTICLE START ***********************
Conversion rate optimisation (also known as CRO) is a systematic process that can potentially increase your conversion rate by 50% or more. Basically, conversion rate experts review heat mapping and website traffic analysis to identify the issues that are suppressing sales and qualified leads. Just a few of the issues typically identified in the analysis phase of a conversion rate optimisation project include:
Weak Direct Response Copywriting Tools
Poor Website Design Elements and/or Layout
Outdated Web Programming
Ineffective Sales Funnels
Non-Converting Keywords in Paid Traffic Channels (like Adwords, Facebook, etc.)
Ineffective Business Model
Bad Website Navigation
As no two websites are the same, the specific list of conversion problems will differ from site to site along with their severity and impact upon sales. Once identified, the next phase of the conversion rate optimisation will focus on fixing the largest problems first while addressing lower priority issues in later phases. Finally, the new version(s) of content will undergo website split testing against the original version to help tweak results and verify the effectiveness of the CRO project.
So what kind of ROI does CRO generate compared with other Internet Marketing services like SEO, social media marketing (SMM), or PPC?
Well since conversion rate optimisation doesn’t require any additional investment in new content like SEO, SMM or increasing the Ad Spend like PPC, the ROI is sky-high in comparison.
In fact, most CRO projects ultimately reduce marketing costs helping boost ROI even higher. And with services like PPC, SEO, or SMM, you are ultimately paying for more traffic and merely hoping it converts into more sales. But with CRO, the entire point of the service is to increase conversions with statistical reliability using advanced web analytics tools that pinpoint problems in the various components of your website.
The best part is that the results of a conversion rate optimisation project continue to boost online sales for years to come—for as long as you own your site in fact. This means that even if the a CRO expert delivers a meager 20% improvement in conversion rate, you could well see ROI exceed 300% or more in just the first year!
Compared with PPC or even SEO where you are lucky to see a 50% ROI, CRO is hands down the best investment most website owners can make who are looking to quickly and permanently increase online sales.
And Yet the Entire Internet Marketing Industry Hopes You Never Learn the Truth About Conversion Rate Optimisation!
In fact, CRO could well spell the ruin of most so-called Internet Marketing “experts” for three simple reasons:
1.CRO Can Make Any Internal Staff or Contract Providers Look Very Bad: The entire purpose of the first phase in any conversion rate optimisation project is to identify the problems that are suppressing online sales. And guess who created those problems when they worked on your website or at the very least didn’t identify them until an outside CRO expert found them? Can you see why most contractors and internal staff would hope you never learn about conversion rate optimisation?
2.No Way to “Fake It”: CRO cannot be standardised since it requires the customisation of several website components including copywriting, web design, and often web programming. Therefore, the Internet Marketing “guru’s” can’t put out some “15-Minute Optimisation” program or service to fleece people since there is no way to fake the results since CRO is 100% conversion focused. So again, even most Internet Marketing guru’s want to ignore CRO and hope you never learn about it.
3.CRO is Hard Work: From beginning to end, a CRO project can take up to 8 weeks or more to complete. Don’t worry, your site is working just fine while everything is being done so there is no disruption in sales, but it does take several weeks to complete. And with the pressure of actually delivering results, most Internet Marketing firms and professionals are just continuing to sell their services and hope you never learn about CRO or it’s massive ROI.
Concluding Thoughts
Dollar for dollar, no other Internet Marketing service compares with conversion rate optimisation when it comes to delivering ROI. Rather than add to marketing costs like SEO, SMM, or PPC, conversion rate experts actually eliminate keywords that don’t convert to reduce costs without affecting sales. CRO experts also identify problems in your site’s copywriting, design, programming, and other on-site factors and fix them to improve conversion rate. And with the results of CRO continuing to boost online sales for years to come, the ROI blows the competition away, hands down.
But, since a successful conversion rate optimisation exposes errors potentially created by current staff members or Internet Marketing experts, no one wants to talk about it. And since CRO services cannot be standardised or packaged into some neat software program, the Internet Marketing guru’s and other major players in the industry are simply ignoring CRO and hoping you never learn about it.
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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