SEO Tactical Response: Using Raw Log Files to Gather Critical Information
1 view
Skip to first unread message
John Don
Apr 26, 2013, 12:30:40 AM4/26/13
to publish-the...@googlegroups.com
*****************************************************************
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
John Don
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=428651
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=428651
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: SEO Tactical Response: Using Raw Log Files to Gather Critical Information
Author: John Don
Word Count: 576
Article URL: http://www.isnare.com/?aid=428651&ca=Internet
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=428651
Easy Publish Tool: http://www.isnare.com/html.php?aid=428651
*********************** ARTICLE START ***********************
People who are serious about search engine optimization and online marketing realize the importance of having a timely, relevant and precise data that allows them to respond to search engine behaviour immediately. Having direct access to website traffic statistics allows for �on the fly� page optimisation to maximize current positive search engine behaviour.
There are numerous free and commercially available website statistics packages. They are good in providing historical data, but often lack functionality to provide real time data. In other words, while you can see your website traffic statistics for yesterday, you have no clue on who is visiting the site right now.
Raw Log Files
When choosing a web hosting provider for your blog or company web site it is absolutely critical that the package include direct access to web site access and error log files. Normally these are stored inside your FTP home directory or can be accessed from within a control panel. It should be possible to open these log files in a text editor and see web site statistics from the start of the log (normally log files are rotated nightly) to the current time � right to the moment when the file is opened.
What To Look For
While error logs will show all errors that appeared on your site, such as missing files, broken images or generic web server errors, access log files will show all the details of your web site visitors. These include the IP address, browser type, server response code (e.g., 404 for missing pages or 200 for successful access etc.), and visit referrer details, the last one being the most important piece of information, showing where the visit came from, what keywords were used and so on. To make the job easier, you could search for text string �search� or �search?� and find all leads that came from organic search engine search results.
What To Do With It
While there will be key phrases that you would normally expect to lead to your site. These would be the search terms that your site is optimised for. You can leave these alone � don�t touch something that already works well. What you need to examine, though, is the new key phrases that you didn�t expect or didn�t predict to hit your web site.
Copy the referrer search string back into a web browser and see for yourself what position your web site is on the result page and who your competitors are. Click on the link for your site and see what page it lands (It is important to note here importance of not using the browser�s back button to go back to the search engine. It can be interpreted in a way that the search term was irrelevant to your page and you could be penalised by pushing your site down the search result list).
Next, examine your page how it ended up getting that organic lead. Take advantage of this key phrase, create other pages using the search term as an anchor text and link it back to this page. While you have the lead � use it to your advantage.
Use raw log files information to your benefit. Optimize your web site now, while it�s hot. Then use conventional web statistics package to see a global picture on what happened in retrospective.
About The Author: For more information visit AusBusiness Review http://www.ausbusiness.net/review/category/business/ and http://www.marketingreview.biz/marketing/category/internet-marketing/ pages.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=428651
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
John Don
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=428651
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=428651
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: SEO Tactical Response: Using Raw Log Files to Gather Critical Information
Author: John Don
Word Count: 576
Article URL: http://www.isnare.com/?aid=428651&ca=Internet
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=428651
Easy Publish Tool: http://www.isnare.com/html.php?aid=428651
*********************** ARTICLE START ***********************
People who are serious about search engine optimization and online marketing realize the importance of having a timely, relevant and precise data that allows them to respond to search engine behaviour immediately. Having direct access to website traffic statistics allows for �on the fly� page optimisation to maximize current positive search engine behaviour.
There are numerous free and commercially available website statistics packages. They are good in providing historical data, but often lack functionality to provide real time data. In other words, while you can see your website traffic statistics for yesterday, you have no clue on who is visiting the site right now.
Raw Log Files
When choosing a web hosting provider for your blog or company web site it is absolutely critical that the package include direct access to web site access and error log files. Normally these are stored inside your FTP home directory or can be accessed from within a control panel. It should be possible to open these log files in a text editor and see web site statistics from the start of the log (normally log files are rotated nightly) to the current time � right to the moment when the file is opened.
What To Look For
While error logs will show all errors that appeared on your site, such as missing files, broken images or generic web server errors, access log files will show all the details of your web site visitors. These include the IP address, browser type, server response code (e.g., 404 for missing pages or 200 for successful access etc.), and visit referrer details, the last one being the most important piece of information, showing where the visit came from, what keywords were used and so on. To make the job easier, you could search for text string �search� or �search?� and find all leads that came from organic search engine search results.
What To Do With It
While there will be key phrases that you would normally expect to lead to your site. These would be the search terms that your site is optimised for. You can leave these alone � don�t touch something that already works well. What you need to examine, though, is the new key phrases that you didn�t expect or didn�t predict to hit your web site.
Copy the referrer search string back into a web browser and see for yourself what position your web site is on the result page and who your competitors are. Click on the link for your site and see what page it lands (It is important to note here importance of not using the browser�s back button to go back to the search engine. It can be interpreted in a way that the search term was irrelevant to your page and you could be penalised by pushing your site down the search result list).
Next, examine your page how it ended up getting that organic lead. Take advantage of this key phrase, create other pages using the search term as an anchor text and link it back to this page. While you have the lead � use it to your advantage.
Use raw log files information to your benefit. Optimize your web site now, while it�s hot. Then use conventional web statistics package to see a global picture on what happened in retrospective.
About The Author: For more information visit AusBusiness Review http://www.ausbusiness.net/review/category/business/ and http://www.marketingreview.biz/marketing/category/internet-marketing/ pages.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=428651
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Reply all
Reply to author
Forward
0 new messages