The Effective Use of Humor For a Successful Email Marketing Campaign
0 views
Skip to first unread message
Joel Fu
Jul 26, 2015, 3:35:06 PM7/26/15
to publish-the...@googlegroups.com
*****************************************************************
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Joel Fu
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1939671
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1939671
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: The Effective Use of Humor For a Successful Email Marketing Campaign
Author: Joel Fu
Word Count: 512
Article URL: http://www.isnare.com/?aid=1939671&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1939671
Easy Publish Tool: http://www.isnare.com/html.php?aid=1939671
*********************** ARTICLE START ***********************
While other companies are busy tinkering on those computer keyboards, bludgeoning their brains to come up with a highly informative and relevant content that can be used for an effective marketing campaign; wouldn't it be a great idea to spruce those emails a bit and add a little humor? People sometimes get tired and annoyed of those emails they receive constantly from email marketers stating the same things over and over again. It would really be great to integrate unique ideas in creating the email, like humor for example.
Humor is something that could really captivate people's attention to read on because of curiosity as to what the business page has to offer; humor could really be one of the peculiar yet effective business tools. Being too professional in the approach in creating an email, a slideshow presentation, and videos can bore the audiences and make them hesitant to click and go to the business page. Some experts say that to be able to achieve connection with the audience or potential clients, the email marketing campaign should aim at the heart and not just the mind while still being professional in their emails and newsletters.
Infusing a little of those humorous yet witty statements could really catch the attention of the email recipients because for a fact it may be one of the best ways to grab the attention of a potential customer as humor in its basic sense is humanizing and surprising. There are actually different ways to integrate humor in an email marketing campaign; here are some ideas:
• Doodle with the LOGO and make it fun. One of the eye-catchers that brands have is their logo. When the audience sees something interesting or peculiar about it, they couldn't help but click on to see what more fun things the business could provide them with. Fun logos create a retentive image to the brain captivating the audiences' attention.
• Use some funny cartoon character or a comic strip that is related to the brand. When cartoons or any funny character is used in the marketing campaigns, it is very important that it will not incur any copyright issues. This too will create a great impact by generating tons of interaction from the recipients.
• Put up a wacky and hilarious promotional campaign. One of the best ways to catch the attention of an email recipient is by letting them join contests with really cool prizes. Companies could either put up a contest like giving a mascot a really cool and hilarious name. The audience themselves will laugh at their ideas and what will be more exciting is giving them the chance to vote for the best idea.
These are only some of the funny and ideas that have been used in email marketing and have been proven to be really effective for most successful brands. Engaging with the audiences through their emotions by the use of humor generates more audience engagement as most people are more convinced when emotions are involved.
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Joel Fu
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1939671
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1939671
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: The Effective Use of Humor For a Successful Email Marketing Campaign
Author: Joel Fu
Word Count: 512
Article URL: http://www.isnare.com/?aid=1939671&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1939671
Easy Publish Tool: http://www.isnare.com/html.php?aid=1939671
*********************** ARTICLE START ***********************
While other companies are busy tinkering on those computer keyboards, bludgeoning their brains to come up with a highly informative and relevant content that can be used for an effective marketing campaign; wouldn't it be a great idea to spruce those emails a bit and add a little humor? People sometimes get tired and annoyed of those emails they receive constantly from email marketers stating the same things over and over again. It would really be great to integrate unique ideas in creating the email, like humor for example.
Humor is something that could really captivate people's attention to read on because of curiosity as to what the business page has to offer; humor could really be one of the peculiar yet effective business tools. Being too professional in the approach in creating an email, a slideshow presentation, and videos can bore the audiences and make them hesitant to click and go to the business page. Some experts say that to be able to achieve connection with the audience or potential clients, the email marketing campaign should aim at the heart and not just the mind while still being professional in their emails and newsletters.
Infusing a little of those humorous yet witty statements could really catch the attention of the email recipients because for a fact it may be one of the best ways to grab the attention of a potential customer as humor in its basic sense is humanizing and surprising. There are actually different ways to integrate humor in an email marketing campaign; here are some ideas:
• Doodle with the LOGO and make it fun. One of the eye-catchers that brands have is their logo. When the audience sees something interesting or peculiar about it, they couldn't help but click on to see what more fun things the business could provide them with. Fun logos create a retentive image to the brain captivating the audiences' attention.
• Use some funny cartoon character or a comic strip that is related to the brand. When cartoons or any funny character is used in the marketing campaigns, it is very important that it will not incur any copyright issues. This too will create a great impact by generating tons of interaction from the recipients.
• Put up a wacky and hilarious promotional campaign. One of the best ways to catch the attention of an email recipient is by letting them join contests with really cool prizes. Companies could either put up a contest like giving a mascot a really cool and hilarious name. The audience themselves will laugh at their ideas and what will be more exciting is giving them the chance to vote for the best idea.
These are only some of the funny and ideas that have been used in email marketing and have been proven to be really effective for most successful brands. Engaging with the audiences through their emotions by the use of humor generates more audience engagement as most people are more convinced when emotions are involved.
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Reply all
Reply to author
Forward
0 new messages