[Open Source Broadcasting] A First Pitch of the Public Radio Roadtrip Experience

[John Tynan]

This past Monday, as part of our first week of the Knight-Mozilla Ideas Challenge learning lab, we listened to Aza Raskin talk about How to Prototype and Influence People.

I was struck by Aza's challenge to "Sell the Experience" of your app, as opposed to selling the list of features. See slides 6 and 7, as well as the lead up to slide 50 below:

How to prototype and influence people

View more presentations from azaraskin

So, with that in mind, I thought I would sketch the experience that I envision a successful and happy user of the Public Radio Roadtrip would experience:

The Station's Experience

The Story's Experience

The Listener's Experience

So, now, my immediate step is to:

• ask potential users of the Public Radio Roadtrip... "Well... Is this how you see the experience of creating 'roadtrips'? Is this what you want to do with your stories?"
• The next step is to listen
• The next step after that is to iterate fast and adjust the app. To iterate the solution as well as the understanding of the problem. (See slide 34).

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Posted By John Tynan to Open Source Broadcasting at 7/13/2011 04:10:00 PM