Hey Jessie!
At Georgia State, we've linked up with local firms and had speakers come. One speaker in particular spoke to the idea of linkedin and how to leverage your exposure for employers as well as best practicies- professionally speaking. This led to members updating their linkedin accounts and networking.
All members loved it! If you're still early in the semester- I teamed up with our academic advisor to have her students attend a meeting for extra credit. This past meeting, of the 12 that joined for extra credit six of them ended up joining out chapter. Great traffic driver.