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As some of you may have heard, Netflix recently released data about their viewership during the first 6 months of 2023. For the first time in almost a decade, we got a glimpse into how our favorite movies and shows were performing on Netflix. I took this opportunity to do a small data science project of course.
I put together a visualization by binning movies by hours viewed and then calculating the average artist score % growth per bin. I did this calculation separately for Netflix releases and theatrical releases.
I also observed that 3 months after a theatrical release, artists tended to have a sudden popularity spike. This is likely because the movies ended up releasing on Netflix 3 months later, giving the artists a proper boost. In the below graph, I show the difference in % growth, comparing the 2nd month to the 1st and the 3rd to the 2nd.
Without giving away any spoilers, we can safely say there is major drama, plot twists and no shortage of emotional moments involved (Ryding has urged viewers to have tissues at the ready). Tune in yourself to see if the cult-status drama has a happy ending...
The Canary Islands are a widely popular holiday destination for many Scandinavians. However, what if a dream getaway turns into a nightmare? The Norwegian miniseries La Palma provides a glimpse of a vacation gone awry.
One of the most hotly-anticipated releases of 2024 is the Swedish coming-of-age drama film A Part of You, featuring a star-studded cast that includes pop phenomenon and former Vogue Scandinavia cover star Zara Larsson, along with our Young Royals crush Edvin Ryding. The film explores the nuances of life and death, beautifully capturing the essence of being 17, living life to the max with the full spectrum of emotions.
The Danish hit film returns to our screens with a sequel that dives back into the world of the two families: Cecilie (Mille Dinesen) and Andreas (Lars Ranthe), along with their son Leo, and Liv (Katinka Lrke Petersen) and Malte (Kasper Dalsgaard), along with their daughter Sille, whom we met in the first film. Despite leading distinct lives, the families have managed to stay in touch and become even closer as a shocking turn occurs during a medical examination. It turns out the babies were never swapped. To manage this unthinkable situation, the families decide to move in together, which might just be a recipe for disaster.
When one of two teenage friends (Yasir Hassan and Olle Strand) tries to break away from a local gang, their bond is shattered. Meanwhile, fueled by a determination to shield his community from gang-related harm, a detective pursues a drug dealer whom he blames for the killing of a witness. The series raises the question: Who is to blame when children commit horrible crimes?
A Norwegian series launching in April, Midsummer Night follows the married couple Carina (Pernilla August) and Johannes (Dennis Storhi) as they prepare to spend the magical summer solstice with their loved ones. However, the pair, who have been married for 30 years, harbour a big secret that could turn the celebrations upside down when revealed to their family.
We faced with the problem that we need to do such thing as dynamic routing and canary releases. So, for example, we deploy microservice microservice-1. Then, when someone finished a big feature we want to deploy it as a microservice microservice-1.1.
For example, someone needs this feature and he will modify/add specific Header and for all requests, he will use new microservice-1.1. And if that Header is missing then the current microservice-1 version should be used.
For service discovery, I am using Eureka. Right now I am looking at linkerd but there is no support for Eureka and I am working on it right now. Of course, if it is possible to do it using Zuul that would be great. Please advise where to look at.
Not really sure about Netflix Zuul, but we liked the approach presented by Istio (backed by Google, etc) which works really well with Containers (Kubernetes) and you get the support for canary releases -canary/
By running through some select executive comments and breaking down the pros, cons and data implications of various release strategies, we can identify how and why a one-size-fits-all approach may not be the best strategy overall.
When we look at the decay rate post-season, the weekly release and the periodic release generated 44 of the 50 best decay rates for a season of TV combined dating back to 2016. In other words, demand was less likely to fall off as quickly for shows released weekly and periodically. For decay rate post-offseason, or the demand change between the post-finale period and the time until a new season begins, weekly and periodic combined for 48 of the top 50 decay rates.
These trends imply more sustained demand and above-average demand for shows released over longer periods of time vs all at once. Sustained demand typically translates to more consistent engagement and lower churn, which means better retention and a lower cost of customer acquisition.
None of this is to say that the binge released series is a failure. Far from it. Grace and Frankie is one of Netlix's longest-running shows. And to be fair, a platform like Netflix, which releases scores of new titles every month, would not be able to effectively schedule such a volume of TV series weekly without cannibalizing viewership.
Yet the questions streaming executives must naturally ask is how much does it cost to provide the required volume of binge release series to A) unearth a rarer long-running success such as Grace and Frankie and B) maintain consumer interest and churn rates while viewers rapidly burn through shows in one weekend? Supplying entire seasons all at once is a costly way of doing business that requires a constant stream of fresh content.
Netflix reality series such as Love is Blind and The Circle are released in periodic batches over several weeks while Too Hot to Handle is split into two binge portions. This has put the most recent seasons more in the demand realm of weekly linear hits 90 Day Fianc and The Real Housewives of Beverly Hills.
In terms of the top 50 most in-demand streaming originals in the US from 2020 to present, the supply share of binge release series has dropped 14% while the demand share has dropped 15%. In that same span, the dips for episodic releases were more muted: a 2% decline in supply share and a 3% decline in demand share. Yet periodic releases, which still often release the majority of its episodes one at a time, rose 16% in supply share and 18% in demand share.
Given the upfront costs required for a binge-heavy library, how significantly weekly and periodic release strategies already dominate the global TV demand leaderboard, and how these tend to maintain more consistent demand over longer periods of time while appealing most to older demographics, you can see the value in its strategic deployment.
A binge release hit compared to a weekly hit exists on a sliding scale, but something as big as Stranger Things seems to boast a higher overall ceiling than recent weekly hits such as The Mandalorian and House of the Dragon. (On the day Stranger Things premiered in 2016, it ranked as the 72nd most in-demand series worldwide; two days later it had broken into the top three). Six of the 15 most in-demand seasons of TV during their active season (i.e. releasing new episodes) since 2016 were binge or partial binges. While weekly and periodic seasons still claimed 41 of the top 50 spots, this underscores how high the binge and partial binge ceiling can be. The same holds true for the 50 highest post-season demand levels (the window immediately following the finale), which are dominated by weekly and periodic releases yet still see binge and partial binge combine for five of the top 10 spots. The top heavy release strategy can offer immense upside.
A binge release season, particularly for a new concept, can help quickly turn a low-profile series into a broader success. The Boys originally debuted as the 57th most in-demand series as a binge release in 2019 before breaking into the top five just two days later. Wednesday may have been a spinoff of the long-running Addams Family franchise, but its rise to the most in-demand series worldwide in just 10 days remains impressive.
As every streaming service attempts to claw out greater profits, flexible release strategies allows for companies to better address a variety of different goals simultaneously. In doing so, platforms can maximize engagement by serving audiences the latest addictive drama via binge before recommending a weekly swashbuckling action and adventure series, or any number of other combinations. This will help improve the perceived value of a service in the eyes of consumers as it offers an eclectic roster of genres and release strategies to choose from. And the stickier subscriptions are, the more pricing power it affords a parent company. Ultimately, the goal with such a versatile lineup is to contribute to a more manageable cost of customer acquisition and steadily increase the lifetime value of a subscriber over the long term.
To communicate Netflix's new releases during the month of February, and linking it to Valentine's Day, Isla together with the Netflix team developed a campaign based on a consumer tension known as "Netflix & chill", which basically consists of inviting someone to watch Netflix, with a sexual intention.
"The first thing we set out to do with the Netflix team was to get as far away as we could from the advertising correctness that bores us so much. That premise was fundamental for the idea and for the executions. And as for the idea itself, we simply brought to life the existential doubt that people often have when someone invites them to watch Netflix: are they inviting them to watch Netflix, or are they inviting them to "watch Netflix"? The difference between one and the other is abysmal for everyone's expectations of the evening. The good news is that at the end of the day it's all on Netflix. And in case anyone has any doubts, we created a site that will help them clear them up," commented Greco and Gamba, Isla's DGCs.
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