127 4th Avenue

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Michelle Benitone

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Aug 3, 2024, 4:57:44 PM8/3/24

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Immerse yourself in thirty blocks of storied style and culture. Madison Avenue, on the Upper East Side of Manhattan, is one of the premier luxury shopping districts in the world. Walk the iconic streets infused with historic architecture and European-inspired ambiance as you soak in the charm of classic New York City. We welcome you to experience the allure of Madison Avenue and its endless discoveries of shopping, hotels, dining, and art destinations.

Madison Avenue welcomes you to explore the newest stores, expansions, and relocations on the avenue. Shop the latest luxury from Me+Em, Jaeger-LeCoultre, Generation Love, Officine Gnrale, Vuori, Swarovski and Still Here, then treat yourself to a Parisian experience at Caviar Kaspia at The Mark, its first-ever location in New York. Stroll the new art installations at White Cube and enjoy an afternoon filled with beauty and skincare from Granado, Le Labo, Malin + Goetz. View the directory for a full listing of unparalleled fashion, service and dining options.

Join us in welcoming Assouline to their new boutique at 696 Madison Avenue (62-63). Explore this inspiring location showcasing new book titles, candles, and curated vintage objects. The new boutique also features a caf complete with a cozy, four-seat bar offering an all-day menu of pastries, fresh juices, a full coffee menu, and refreshing beverages adapted by the crafted cocktails at Swans Bar at Maison Assouline in London.