Our our beauty campaign???

Madelyn Garcia

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Jan 30, 2014, 5:04:34 PM1/30/14

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Hey Team!

I was inspired by the following two ideas:

How Moms And Selfies Can Change The Course Of Social Media's 'Beauty Story'

+

Be You Campaign

I think that for a day in March (Women's History Month - thanks Jos!!), we should elicit our own campaign. The official theme for WHM is Celebrating Women of Character, Courage, and Commitment. Here are my scattered ideas:

encourage women to take selfies - all natural, no filters
enlist all of our networks to reach as many women as possible to partake on that one day
have ONE major hashtag (but also a few others) where we can track who's participating + try to make it viral.
come up with a cool name that incorporates the ideas of being beautiful and and being yourself
maybe a press release?

I think that this goes with the idea of being a movement and what best way to encourage young women, all women for that matter, that natural is beautiful! I think we can make this a cool idea that invites all women to take courage in expressing themselves as a commitment to being true to themselves and their character.

Thoughts?

Maddie

Joselyn N. Tejeda

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Jan 30, 2014, 7:06:46 PM1/30/14

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I'm all for this, absolutely LOVE LOVE IT!

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Joselyn N. Tejeda

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917.334.1364

Yasmin Vega

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Jan 30, 2014, 7:35:52 PM1/30/14

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I'm in as well.

Yaz

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Evelyn Perez

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Jan 31, 2014, 12:06:18 AM1/31/14

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OMG yeeeeeeess!

Evelyn M. Pérez, Esq.

Kelley Drye & Warren LLP

Benjamin N. Cardozo School of Law

Joselyn N. Tejeda

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Jan 31, 2014, 6:28:59 AM1/31/14

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#beyoutiful

Dariany Garcia

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Jan 31, 2014, 7:01:21 AM1/31/14

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I'm in

Evelyn Perez

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Jan 31, 2014, 7:43:37 AM1/31/14

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I feel like its a dive commercial lol

Evelyn M. Pérez, Esq.

Kelley Drye & Warren LLP

Benjamin N. Cardozo School of Law

Madelyn Garcia

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Jan 31, 2014, 10:35:47 AM1/31/14

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lol

If everyone is not as excited about it, it doesn't have to be a Project T thing. I can just gather a group of women together and make it happen. =)

Yasmin Vega

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Jan 31, 2014, 10:41:26 AM1/31/14

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Nope...def. a project T event. We just need to meet to hash it out. The sooner the better

Yaz

Yasmin Vega, MPA

yas....@gmail.com

(646) 753-1308

Evelyn Perez

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Jan 31, 2014, 11:54:19 AM1/31/14

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I meant dove and also meant it as a good thing - I'm totally down for it to be a project T things (in case my "OMG yeeeeeeeeesss" left anyone in doubt lol)

Evelyn M. Pérez, Esq.

Kelley Drye & Warren LLP

Benjamin N. Cardozo School of Law

Joselyn N. Tejeda

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Feb 1, 2014, 11:43:39 PM2/1/14

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We should probably meet soon or have a call...

Madelyn Garcia

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Feb 2, 2014, 5:39:17 PM2/2/14

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Yup. How about Monday, February 10th or Wednesday, February 12th at 6:30p or 7p?

Joselyn N. Tejeda

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Feb 2, 2014, 5:46:02 PM2/2/14

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I like the 10th.

Yasmin Vega

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Feb 2, 2014, 6:04:11 PM2/2/14

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Both days work for me.

Yaz

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Dariany Garcia

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Feb 2, 2014, 6:35:01 PM2/2/14

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Monday works for me.

Evelyn Perez

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Feb 2, 2014, 8:01:25 PM2/2/14

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Monday works - I can do like 7:30

Evelyn M. Pérez, Esq.

Kelley Drye & Warren LLP

Benjamin N. Cardozo School of Law

Joselyn N. Tejeda

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Feb 2, 2014, 11:00:52 PM2/2/14

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Is this in person or a conference call?

Madelyn Garcia

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Feb 3, 2014, 9:41:23 AM2/3/14

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I think we should do in person, BUT I'm okay with a call.

Evelyn Perez

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Feb 3, 2014, 10:05:38 AM2/3/14

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If it's a call I'd prefer it be much later but I'm fine either way.

Evelyn M. Pérez, Esq.

Kelley Drye & Warren LLP

Benjamin N. Cardozo School of Law

Dariany Garcia

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Feb 3, 2014, 10:16:53 AM2/3/14

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In that case I prefer in person. Don't want to be going to bed too late.

Joselyn N. Tejeda

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Feb 3, 2014, 1:08:56 PM2/3/14

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Yea, I second DG.

Yasmin Vega

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Feb 3, 2014, 2:03:10 PM2/3/14

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I'm fine with in person

Yaz

Evelyn Perez

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Feb 3, 2014, 3:21:39 PM2/3/14

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Feb 10, 2014, 6:01:46 PM2/10/14

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Ladies I'm swamped and don't anticipate being able to leave the office till 7:30 at the earliest. I'll do my best to get there ASAP or else I might have to call in from the office.

Evelyn M. Pérez, Esq.

Kelley Drye & Warren LLP

Benjamin N. Cardozo School of Law

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