#beYOUtiful conference call notes

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Yasmin

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Feb 26, 2014, 10:48:15 PM2/26/14
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Question: we will be promoting this event way before the 26th and it's celebrating women's history month. Won't people start posting prior to this date? Thoughts? Concerns?

Here are some notes:

#beYOUtiful
#Loveyoselfie

Need a PT hashtag
Need a Spanish hashtag?

Statigram to track hashtags and provide pics on a page or FB real time
Could it track hashtags if the IG acct is private?

Going live on FB on Monday, March 3

Each person to email 3 possible places to hold culminating event along with 1-2 people with big networks to add to our team

Maddie will work on the image
E will talk to photographer friend





Sent from my iPad

Joselyn N. Tejeda

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Feb 26, 2014, 10:49:13 PM2/26/14
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Thanks Yaz.

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Evelyn Perez

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Feb 26, 2014, 11:00:44 PM2/26/14
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Thanks Yaz,

My three places are:
- apt. 78
- Macaulay
- mtg space at 101 park

By ppl to add to our team, do we mean the PT team or just the beYOUtiful team?  Of the latter, my two ppl are:

1. Suzen Baraka, model, Ent & media lawyer, Cardozo
2. Yesenia Francisco, L&E lawyer from Cardozo

Evelyn M. Pérez, Esq. 
Kelley Drye & Warren LLP
Benjamin N. Cardozo School of Law

Yasmin Vega

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Feb 28, 2014, 10:40:10 AM2/28/14
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I have 2 spots that I will look into:
El Kallejon
Bier International
I'll think about a third place lol
 
In terms of people:
1. Sirianny Camilo (not sure because she's going on vacay in March)
2. Gabrielle Blavatsky, ex co-worker from City Council
* I am going to check my IG to see which of my friends have a strong following.
Yasmin Vega, MPA

Joselyn N. Tejeda

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Feb 28, 2014, 10:51:43 AM2/28/14
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I can't really think of any spots that have a projector that we can use,,,I'll look into Heights Tavern and see what other venues come to mind.
 
E, re: Apt 78. Wednesday's they already have some Wine and Jazz night event going on. Not sure if that'll mess up us having a screen there. An event, maybe not though.
 
People:
1. Susanna Perez, Suzy's Closet Founder
2. Ory Diaz, PR for Uptwon Girls and PR Consultant at Live in Five.

Evelyn Perez

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Feb 28, 2014, 12:33:51 PM2/28/14
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Ladies,

I talked to my buddy and he had some really good insight to offer - any chance ppl are available for an impromptu call tonight? If not I can try to type up our convo later today. 

TGIF!


Evelyn M. Pérez, Esq. 
Kelley Drye & Warren LLP
Benjamin N. Cardozo School of Law

Yasmin Vega

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Feb 28, 2014, 12:40:55 PM2/28/14
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I am not available...sorry :-/
 
Yaz

Dariany Garcia

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Feb 28, 2014, 12:43:27 PM2/28/14
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Me neither

Joselyn N. Tejeda

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Feb 28, 2014, 12:59:59 PM2/28/14
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Neither am I.

Madelyn Garcia

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Feb 28, 2014, 4:50:21 PM2/28/14
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I cannot either.
 
I did two images, definitely not final, but so we can try to come up with something.
 
I don't have any places in mind, but I do think Apt. 78 or Macaulay would be nice.
 
People:
Diane Ceballos, Friend
Jeff Lopez, Marketing
 
Have a great weekend ya'll. E, should we expect an email?
Image for #beYOUtiful.pdf
Image for #beYOUtiful.pub

Dariany Garcia

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Feb 28, 2014, 6:12:45 PM2/28/14
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I like both images...my people who know people are you guys lol...maybe I can contact Eli, she's a recruiter for the army now. No place in mind yet.

Joselyn N. Tejeda

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Feb 28, 2014, 6:26:31 PM2/28/14
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I like thw first one best.

Joselyn N. Tejeda

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Feb 28, 2014, 6:26:44 PM2/28/14
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The**

Evelyn Perez

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Feb 28, 2014, 9:41:47 PM2/28/14
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Ok so basically he said we had an awesome idea but that it might take sometime to pull it off properly. He said we could've started by collaborating either with an established non-profit focused on female empowerment (I thought urban whatever they are that Ory is part of) or else an art gallery from jump and have them facilitate the space and marketing Js even the little bit of $ that might be required in making this as successful as possible.  He said even now we can consider reaching out to a gallery that can run the ultimate product as a movement exhibition in their space. 
He said we should consider the following:

- we should have a dedicated social media marketer, who's focus is solely to manipulate social media in a way that will maximize exposure and compel ppl to engage and actually participate.  He said he's ask around in his circle to see if someone is willing to do it for free.  A girlfriend of mutual friend of ours is actually a social media marketer (words that didn't exist in 2005 for $300, Pat), but I'm not particularly close with either of them so I don think that's a viable source for us. 

- he said we should have a dedicated arts director who's function would be to coordinate all the creative portions of this, be it the flyer, font, lighting and event set up. He's also thinking of who in his circle might be able to offer the service for free.

- he said we should think about adding something to the # to minimize the likelihood of unrelated posts - and even consider monitoring the feed to ensure no one is posting in bad faith.  I did a quick search and it looks like this is a significant issue - see attached pics. 

- he said we should have a project manager who's job is to make sure all the pieces of this run smoothly

- he's willing to be our photographer at the event but said any banner we set up should be good quality and he'll look knot the best lighting options. The caveat is he doesn't thing he's very good at portraits but he's willing to do it for free if he can add the pics to his portfolio

- he said the live hashtag feed shouldn't be an issue and forwarded me the following links:

- he'll be following up with me re his contacts. So I'll let ya'll know what I hear back. 

Ultimately he's used to larger scale projects - and it's fine if that's not our goal - but he seemed to think this was a good enough idea to take care to execute as well as possible as a good campaign could do wonders for "movement" recognition and on future events. 

Let know your thoughts. image.pngimage.pngimage.png

Evelyn M. Pérez, Esq. 
Kelley Drye & Warren LLP
Benjamin N. Cardozo School of Law

Madelyn Garcia

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Mar 2, 2014, 2:41:41 AM3/2/14
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Thanks for all this E - I'll have more thoughts later today, but... ugh. I would love for it to be a big thing, but I wanted it to be small so that we wouldn't go crazy trying to plan it. lol

Joselyn N. Tejeda

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Mar 2, 2014, 8:05:07 AM3/2/14
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I ditto Mad on this. Your friend has sime awesome ideas but I don't think we are thinking on a huge scale. Maybe we can make ot annual thing? Make it big next year?

Joselyn N. Tejeda

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Mar 3, 2014, 8:52:16 AM3/3/14
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Are we going live today?

Madelyn Garcia

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Mar 3, 2014, 2:49:41 PM3/3/14
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Should we postpone this event? I feel there would be more work than anticipated. "/

Yasmin Vega

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Mar 3, 2014, 3:28:21 PM3/3/14
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I kind of agree 

Sent from my iPhone

On Mar 3, 2014, at 2:50 PM, Madelyn Garcia <mgarc...@gmail.com> wrote:

Should we postpone this event? I feel there would be more work than anticipated. "/
On Mon, Mar 3, 2014 at 8:52 AM, Joselyn N. Tejeda <jnte...@gmail.com> wrote:
Are we going live today?
On Sun, Mar 2, 2014 at 8:05 AM, Joselyn N. Tejeda <jnte...@gmail.com> wrote:

I ditto Mad on this. Your friend has sime awesome ideas but I don't think we are thinking on a huge scale. Maybe we can make ot annual thing? Make it big next year?

On Mar 2, 2014 2:42 AM, "Madelyn Garcia" <mgarc...@gmail.com> wrote:
Thanks for all this E - I'll have more thoughts later today, but... ugh. I would love for it to be a big thing, but I wanted it to be small so that we wouldn't go crazy trying to plan it. lol
On Fri, Feb 28, 2014 at 9:41 PM, Evelyn Perez <evelyn...@gmail.com> wrote:
Ok so basically he said we had an awesome idea but that it might take sometime to pull it off properly. He said we could've started by collaborating either with an established non-profit focused on female empowerment (I thought urban whatever they are that Ory is part of) or else an art gallery from jump and have them facilitate the space and marketing Js even the little bit of $ that might be required in making this as successful as possible.  He said even now we can consider reaching out to a gallery that can run the ultimate product as a movement exhibition in their space. 
He said we should consider the following:

- we should have a dedicated social media marketer, who's focus is solely to manipulate social media in a way that will maximize exposure and compel ppl to engage and actually participate.  He said he's ask around in his circle to see if someone is willing to do it for free.  A girlfriend of mutual friend of ours is actually a social media marketer (words that didn't exist in 2005 for $300, Pat), but I'm not particularly close with either of them so I don think that's a viable source for us. 

- he said we should have a dedicated arts director who's function would be to coordinate all the creative portions of this, be it the flyer, font, lighting and event set up. He's also thinking of who in his circle might be able to offer the service for free.

- he said we should think about adding something to the # to minimize the likelihood of unrelated posts - and even consider monitoring the feed to ensure no one is posting in bad faith.  I did a quick search and it looks like this is a significant issue - see attached pics. 

- he said we should have a project manager who's job is to make sure all the pieces of this run smoothly

- he's willing to be our photographer at the event but said any banner we set up should be good quality and he'll look knot the best lighting options. The caveat is he doesn't thing he's very good at portraits but he's willing to do it for free if he can add the pics to his portfolio

- he said the live hashtag feed shouldn't be an issue and forwarded me the following links:

- he'll be following up with me re his contacts. So I'll let ya'll know what I hear back. 

Ultimately he's used to larger scale projects - and it's fine if that's not our goal - but he seemed to think this was a good enough idea to take care to execute as well as possible as a good campaign could do wonders for "movement" recognition and on future events. 

Let know your thoughts. <image.png><image.png><image.png>

Dariany Garcia

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Mar 3, 2014, 8:39:21 PM3/3/14
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:/ I guess it would make sense

Madelyn Garcia

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Mar 4, 2014, 4:20:43 PM3/4/14
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I feel like this natural beauty, no make-up stuff is just all ove the place now! lol
 
 
Inline image 1

Madelyn Garcia

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Mar 4, 2014, 4:22:29 PM3/4/14
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Well, we might need a new event, but I do want to show you girls this lovely video.
 
 
 

Joselyn N. Tejeda

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Mar 4, 2014, 6:05:06 PM3/4/14
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Love the video!!

our event: let's see what we get inspired with later this year.
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