#beYOUtiful (projecttortoise@googlegroups.com)
Madelyn Garcia (Google Drive)
Here's the doc I've started for the event.
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#beYOUtiful |
#beYOUtiful
The Date: Wednesday, March 26, 2014
The Team:
- Dariany Garcia
- Madelyn Garcia
- Evelyn Perez
- Joselyn Tejeda
- Yasmin Vega
The Idea:
- Engage women in all age groups to embrace their natural beauty + have the courage to show it to the world.
- Selfies will be the driving force in the campaign
- Participants will post selfies of themselves - natural, no make-up, no filter - on Instagram, Twitter + Facebook
Action Plan:
- The team will recruit women to take pictures of themselves naturally for a possible flyer
- The team will recruit people they believe would work well with the team - creative people would be a plus!
- Arrange a culminating event the evening of the campaign
- Determine the best hashtags to use
- #beYOUtiful
- #NOfilter
- Come up with language for the announcement:
- Facebook group
- Press Release
- Come up with language for the posts
- FB
- IG
What’s This About?:
The subjective term beautiful has been objectified in our society in most recent years. It’s no surprise anymore that the mass media inundates us with photos of beautiful woman - tall, skinny, blonds with light eyes. Not long ago, women have begun to take the reigns on what is defined as beautiful. We see more of us trying to be fit, as opposed to skinny, and embracing our every curve. Although, there is a caveat to that - hello, plastic surgery! No matter where we turn, however beauty is defined, women seem to have it twisted. Project T hopes to get down to the raw, nitty gritty definition of beauty - natural - sans the makeup, the hair products and plastic surgeon. When woman can look at themselves in the mirror as their all natural selves, we can fully love ourselves and allow the people in our lives love us better. Empower them, by first empowering ourselves.
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