Doh. I just found it in Dawn's post in the Website thread:
Expected Outcomes: AASL would like for an Emerging Leader team to
develop a "plug and play module" for AASL and AASL state affiliates to
use for reaching out to non-member professionals. This module may
include step-by-step recommendations for analyzing current membership
at the national and state level with an action plan for marketing
membership to library media specialists, who are not members. The
target audience would be library students and library media
specialists who are not currently members.