JOB: Digital Director, New Virginia Majority

[Julia Silbergeld]

Digital Director
Full-time •  Excellent Benefits • Work on site currently hybrid 3 days/week in one of our Virginia Offices (NOVA, Richmond or Virginia Beach)About the Role

New Virginia Majority (NVM), Virginia’s leading civic engagement organization, builds power in working-class communities of color across the Commonwealth. We organize around issues of racial, economic, and environmental justice year-round through deep community organizing, mass voter mobilization and policy advocacy. We fight for a Virginia that is just, democratic and environmentally sustainable. 

We seek conscious and skilled candidates with a deep commitment to racial and economic justice to join our Digital Department as a Digital Director. The director would implement innovative digital strategy and support campaigns at the state policy, political, organizing and communications level, grow a digital base of active supporters, increase social media presence and engagement, and support and build digital organizing campaigns around issues including housing justice, public education, raising wages, healthcare, immigrant justice and more - as part of year-round organizing efforts. Seeking management experience, working with diverse communities and demonstrated experience creating digital strategy and content that builds audiences of working class Black, Asian, Latinx, and immigrant communities in Virginia.

NVM has set compensation and a non-negotiation policy for fairness reasons (we don't think that an individual's pay should be determined by how comfortable they are negotiating). As a result, we like to be transparent and up front about the compensation. The offers for this role will be between $100,000 and $105,000 (plus an additional $5k cost of living adjustment if the individual hired is based of the Northern Virginia office) 

Responsibilities

• Manage 2-person digital team to support day to day digital operations

• Oversee big picture implementation of digital technologies at the legislative and organizing level that supports New Virginia’s theory of change 

• Work with Organizing, Political, Policy, and Communications and Hub organizations to proactively develop digital campaigns to amplify our narrative, deepen our working class community of color base, inspire action, and raise money

• Produce digital assets that enhance digital campaigns and communications, including emails, digital media, petitions, click-to-advocate tools, social media graphics, videos, advertising, and more

• Create and implement digital advertising campaigns to support base-building efforts in working class communities of color in Virginia

• Implement consistent New Virginia Majority digital branding - including design, visuals, language, across the organization

• Collaborate and coordinate with partner organizations on strategic digital campaigns to expand reach and impact, including digital toolkits, consulting, event support and more.

• Work with endorsed candidates/campaigns to assist with communications and digital organizing

• Maintain high quality and timely website presence. Ensure ease of navigation, message consistency, relevance and engagement opportunities for visitors, and amplification of relevant digital campaigns.

• Build high-level demographic data sets and implement segmentation strategies to meet our digital communities where they are and move them to action
  
  Other responsibilities:

• Provide rapid response digital support

• Create and manage a calendar for content creation related to specific campaigns in collaboration with regular social media work of the digital team

• Manage and monitor acquisition of digital mass base during campaigns

• Support tracking systems to move mass base along an engagement cycle  

• Consistently track and report campaign metrics & analysis  

• Support digital team goals as assigned

• Possibility of supervisory duties

Required Skills and Experience

• At least 2 years of digital and social media experience with political, advocacy and/or nonprofit organizations, and at least 3 years of experience managing direct reports (it’s OK if this management experience was not in digital).

• Committed to New Virginia Majority’s mission of social, racial and economic justice.

• Knowledge of digital technology and databases, including CRMs, social media and email advocacy platforms, graphics and production of digital materials and content  (written, graphic, audio, and video)

• Knowledge of organizing, issue advocacy campaigns, and/or political campaigns

• Broad experience in managing social media, including Facebook, Twitter, Instagram, YouTube

• Skilled project management and ability to handle multiple projects simultaneously and meet established deadlines

Hiring Process

  The hiring process for this role is as follows:

• Recruiter Phone Screen (30 minutes)

• Hiring Manager Interview (30 minutes)

• Take Home Exercise (1 hour)

• Final panel interview with team members 

• Offer (contingent on positive references)

Please note that steps in the hiring process can and may change, however, this is a good estimate of what you can expect. For most roles, our hiring processes take an average of 4-8 weeks.

Benefits

In addition to the immense personal and professional satisfaction you’ll gain from helping to build power amongst working class communities of color in Virginia, the salary range for this position is $100,000-$105,000 (with an additional $5k cost of living adjustment if the hired individual is based out of the Northern Virginia office). Offer is commensurate with experience, and comes with an excellent benefits package, including health, vision, dental, and stipends for phone and transportation. NVM covers 100% of the cost for medical, dental, life and short-term disability insurance for our full-time employees and we provide transportation and cell phone allowances every month. Additionally, we provide family and medical leave, paid parental leave, 401b employer match, accruable vacation and sick leave and we offer flex-time and telework options for our staff.

New Virginia Majority is an equal opportunity employer and we value diversity. We are committed to finding talent that is not determined on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.

To Apply, please go to: https://newvirginiamajority.applytojob.com/apply/F94X3aR5LM/Digital-Director?source=Lists