not everyone likes nudge

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fred trotter

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Nov 10, 2011, 5:43:31 AM11/10/11
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http://www.newscientist.com/article/mg21228376.500-nudge-policies-are-another-name-for-coercion.html?DCMP=OTC-rss&nsref=online-news

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Fred Trotter
http://www.fredtrotter.com

Eric Hekler

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Nov 10, 2011, 10:27:45 AM11/10/11
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That feels very much like a black and white argument.  In my view, nudges should be viewed in the context of individuals already agreeing that it is a good idea so that it just makes it easier for them (e.g., saving for retirement).  Of course you need buy in and general approval that is a a good idea.  This paper forgets that even with the best of intentions and fully informed information, they do not make the best decisions on a day to day basis, particularly for "decisions" that must be made repeatedly (e.g., exercise, eat well, brush your teeth).  




Eric Hekler, Ph.D.
Assistant Professor
Nutrition Program
Health Outcomes @ASU
Arizona State University
500 North 3rd St. room 121
Phoenix, AZ 85004
Office # (602) 827-2271
Email: ehe...@asu.edu
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