I have made a list of my favorite titles (many of which I am not
through reading) and posted it here:
http://www.fredtrotter.com/2011/05/26/programmable-self-reading-list/
From that post:
Switch (kindle edition) – Change when change is hard. (must read)
Carrots and Sticks (kindle edition)- Probably the best “motivation
hacking” book out there, (must read). Also try the kindle-only $500
diet by the same author.
The Tipping Point (kindle edition)- small changes can lead to
bigger changes.
Blink (kindle edition)- about how we make complex assessments and
decisions really fast.
Drive (kindle edition)- what motivates us.
Sway (kindle edition)- About irrational behavior.
Nudge (kindle edition)- changing peoples behaviors with very small
pushes in the correct direction.
Predictably Irrational (kindle edition)- We are irrational in
predictable ways that we can use to our advantage.
Upside of Irrationality (kindle edition)- More on how to use
irrationality to our advantage.
Deck of lenses and book of lenses – classics of game design.
Gamification by Design – Great book on gamification.
Reality is Broken (kindle edition)- gamification as a fix for problems…
Rock Paper Scissors (kindle edition)- on game theory (as in the
mathematics of strategy)
I have also included links to the BJ Fogg resources, the behavior
grid and the behavior model.
What else deserves to be on this list? Scholarly resources are OK, but
it should be understandable by smart laypeople.
-FT
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Fred Trotter
http://www.fredtrotter.com
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