Fwd: Questionnaire on Celebrity Endorsements

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Ainesh Mukherjee

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Sep 27, 2011, 10:25:48 AM9/27/11

to banking_sec_c, product-management_secb, prof.vaibhavshekhar

Hey Guys,

i'm sure you all remember the Coke ads by Aamir Khan and the latest
one by his nephew Imran Khan and Kalki. i'm doing a short survey here
where i need your responses on this questionnaire. It's not one of
those dull and boring questionnaires i promise!! lol:-)
Just give yourself sometime to just fill up this questionnaire.

Thank you so much:-)
( infact i can send you those videos of these ads, but the deal is you
do the survey i give you the videos :P)

---------- Forwarded message ----------
From: Akanksha Arora <akank...@gmail.com>
Date: Tue, 27 Sep 2011 15:58:44 +0530
Subject: Fwd: Questionnaire on Celebrity Endorsements
To: Adwita Pant <adwit...@gmail.com>, Ainesh Mukherjee
<aine...@gmail.com>, aditya mahalwar <aditya....@gmail.com>,
meajay...@gmail.com, aditya...@gmail.com,
ankitapo...@gmail.com

u all can use this form to get the responses filled up.
njoy:)
---------- Forwarded message ----------
From: Akanksha Arora <akank...@gmail.com>
Date: Tue, Sep 27, 2011 at 3:42 PM
Subject: Fwd: Questionnaire on Celebrity Endorsements
To: kulkarn...@gmail.com

---------- Forwarded message ----------
From: <akank...@gmail.com>
Date: Tue, Sep 27, 2011 at 3:35 PM
Subject: Questionnaire on Celebrity Endorsements
To: akank...@gmail.com

If you have trouble viewing or submitting this form, you can fill it out
online:
https://docs.google.com/spreadsheet/viewform?formkey=dGZqX1JJSEUwZGhiQXVPcE85OHRWUmc6MQ

Questionnaire on Celebrity Endorsements

Hello, We are conducting a study to identify your perception about
Celebrity Endorsements in television advertisements. Please spare some time
to answer the following questions. The information provided by you is purely
for research purposes and will be strictly confidential.

Name

Age

- 18-24
- 25-31
- 31-36
- 36-41

Gender

- M
- F

A. Do you prefer watching celebrity advertisements as compared to other
advertisements? yes can't say no

B. If Yes, which celebrities do you like watching more-Bollywood or Sports?
Bollywood Celebrities Sports Celebrities Both

1. You liked the advertisement shown to you. (on the basis of the
advertisement shown to you) Definitely YES Yes Can't say No Definitely No

2. Why do you like this advertisement? (Please state your opinion for each
of the below mentioned reasons). (Answer the following question only if you
like the advertisement else move to question 3)
Definitely Yes Yes Can't say No Definitely No Imran Khan and Kalki
Koelchin is in the advertisement. The storyline is good. Imran
Khan and Kalki Koelchin goes with the storyline. The background of the
advertisement is attractive. Imran Khan and Kalki Koelchin is good for
a cola drink advertisement. The style portrayed by the celebrity is
good.

3. Kindly give your opinion about the cold drink, Coca-Cola, as inferred
from this advertisement.
Definitely Yes Yes Can't say No Definitely No It seems to be a refreshing
cold-drink. It would quench thirst effectively. The brand name is
trustworthy. The cold drink is good because Imran Khan and Kalki
Koelchin endorses it.

4. Do you feel that the below mentioned reasons are important for using a
celebrity in an ad?
Definitely Yes Yes Can't say No Definitely No Latest hit celebrity
attracts when taken in an advertisement. The product attracts when it
uses a celebrity in its advertisement for the first time. Easy to
connect with advertisement. It is easy to remember the brand. Helps
to get ahead of competitors. The celebrity make the storyline more
believable Brand becomes more reliable Avoids boredom.

5. Please answer the following with respect to your purchase intention.
Definitely Yes Yes Can't say No Definitely No This advertisement,
featuring Aamir Khan, will affect your purchase decision regarding
Coca-Cola. You will recommend your friends to purchase Coca-Cola.

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