Read !Book Trade Marketing Strategies, Second Edition: The partnership between manufacturers, brands and retailers (The Marketing Series) [Full]
Uzumaki Santoso
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by by {"isAjaxComplete_B001HOJ0JU":"0","isAjaxInProgress_B001HOJ0JU":"0"} Geoffrey Randall (Author) › Visit Amazon's Geoffrey Randall Page Find all the books, read about the author, and more. See search results for this author Are you an author? Learn about Author Central Geoffrey Randall (Author).
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Description
As more producers' outlets are dominated by the main retail groups, manufacturers have to sell to the trade first to get space on retailers' shelves alongside own label products. The case for marketing to the trade is increasing and changing, and this book develops and provides strategies for this area of marketing. Manufacturers have two - and only two - strategies for success: *build and maintain strong brands *deliver outstanding customer service to retailers. The first has been neglected recently, which will create disastrous consequences in the medium to long term and the second forces companies to change not only their strategies, but their culture and organizational structures. The book is intended for practitioners and managers who are responsible for finding practical solutions to real problems. Key trends and real issues arising out of them will be familiar to those responsible for marketing in the FMCG section as well as to students of marketing.
Let's be real: 2020 has been a nightmare. Between the political unrest and novel coronavirus (COVID-19) pandemic, it's difficult to look back on the year and find something, anything, that was a potential bright spot in an otherwise turbulent trip around the sun. Luckily, there were a few bright spots: namely, some of the excellent works of military history and analysis, fiction and non-fiction, novels and graphic novels that we've absorbed over the last year.
Here's a brief list of some of the best books we read here at Task & Purpose in the last year. Have a recommendation of your own? Send an email to ja...@taskandpurpose.Com and we'll include it in a future story.
Missionaries by Phil Klay
I loved Phil Klay’s first book, Redeployment (which won the National Book Award), so Missionaries was high on my list of must-reads when it came out in October. It took Klay six years to research and write the book, which follows four characters in Colombia who come together in the shadow of our post-9/11 wars. As Klay’s prophetic novel shows, the machinery of technology, drones, and targeted killings that was built on the Middle East battlefield will continue to grow in far-flung lands that rarely garner headlines. [Buy]
- Paul Szoldra, editor-in-chief
Battle Born: Lapis Lazuli by Max Uriarte
Written by 'Terminal Lance' creator Maximilian Uriarte, this full-length graphic novel follows a Marine infantry squad on a bloody odyssey through the mountain reaches of northern Afghanistan. The full-color comic is basically 'Conan the Barbarian' in MARPAT. [Buy]