Flowbuilder

[Gordon Neal]

The FlowBuilder is a marketing automation tool that allows you to automate email workflows. In MarketingPlatform you can set up automated flows that will send the right message to your customers at the right time.

With our FlowBuilder, you have a wide range of possibilities to build, shape and customize your flows as you wish. All you need to do is outline an effective marketing strategy, create the segments, i.e., the target groups and tailored campaigns, and with this amazing tool, you can customize and build your automated flow in a matter of minutes.

One of the basic flows is the welcome flow. You can use it to introduce your business to new subscribers in an interesting and engaging way, while giving them an idea of what they can expect from you.

With this flow, you can recommend products that your customer has already browsed or purchased on your web-shop. You can create interest-related campaigns featuring similar products, more products from that category, discount info/codes and the like.

Discount codes are a great opportunity to engage your customers. You can use discounts in the most creative ways. If someone has visited a specific category/product, you can set a trigger, E.g., when someone visits a product/category you can follow up with an email campaign with a discount code for the specific product.

An effective way to show your customers that you care is to send them a birthday card. Celebrating anniversaries by sending email campaigns with special offers is a great chance to engage with them. With our automation tool, it can easily be set and done.

With the order confirmation flows you can send email campaigns after a purchase and thus inform your customer about the order. It gives a sense of security and comfort and creates a better image of your company.

If a subscriber adds something to the cart without finishing the purchase, you can send them a follow-up email reminding them of the items they left in the cart. In this way, you can prompt the customer to complete their purchase.

The first step in creating a flow is selecting the list the flow is built for. Next, you click on Create Flow, which will lead you to a blank FlowBuilder. Name and start building your flow in line with your marketing plan.

Just like the campaign builder, the flowbuilder also works on a drag and drop method. Open your flow by choosing a Start Point, which can be any event from the range of events in the right panel. For instance, you can start with a LeadScore higher than an X value, or an activity such as Opened/Clicked in Autoresponder/Trigger/Campaign.