Fwd: Plugged In March

[Christian Min Kang]

---------- Forwarded message ----------
From: Consumer Electronics Association <do-not...@lists.ce.org>
Date: Wed, Mar 30, 2011 at 9:00 AM
Subject: Plugged In March
To: Christian Kang <kotr...@gmail.com>

CEA Initiatives CEA Continues to Push for Spectrum Allocation CEA challenged a recent National Association of Broadcasters (NAB) request to examine spectrum hoarding, by issuing the following statement: “NAB is seeking to confuse the U.S. Congress by comparing businesses that have paid large amounts for thin slices of spectrum with broadcasters who did not pay for broad swathes of the most desirable spectrum and who are sitting on underused spectrum loaned to them by government. The fast growth in wireless video requires that we repurpose underused spectrum.” Also, in conjunction with CTIA – The Wireless Association®, CEA submitted a white paper to the Federal Communications Commission (FCC) demonstrating that the auction of 120 MHz of underutilized broadcast television spectrum will produce more than $33 billion in net proceeds for the U.S. Treasury. In addition to providing the U.S. government with deficit-offsetting revenue, such an auction will also fulfill the vision of the FCC’s National Broadband Plan for continued wireless innovation and U.S. technology leadership. Read the white paper, or contact Michael Petricone for more information. CEA Proposes Safeguards to Limit Child Access to Lithium Batteries CEA’s Product Safety Working Group has submitted a proposal to Underwriters Laboratories (UL), an independent safety certification organization, to prevent access by children to lithium coin- and button-cell batteries in CE devices. The proposal consists of two safeguards to keep children from accessing lithium batteries in CE products: (1) guidelines for how products are constructed; and (2) a user warning. The product construction guidelines give manufacturers flexibility in design while requiring mechanical testing to demonstrate that the battery will not be accessible under normal use conditions. CEA continues to be a leader in developing and proposing innovative, market-driven solutions to ensure CE product safety. For more information, please contact Megan Hayes. CEA Begins Standards Process for 3D Glasses CEA announced the launch of a new standards process for 3D glasses. CEA seeks proposals for standardizing 3D active eyewear that uses an infrared (IR) synchronized interface from CE manufacturers. Interested participants are encouraged to join the 3D Technologies Working Group, R4WG16. The expanding presence of 3DTV in the home makes the need for interoperable 3D glasses more urgent than ever. As the hub of technology industry innovation, CEA is the logical host for such a crucial effort. Industry participation will help meet consumer demand and expectations regarding 3D interoperability in the home. R4WG16 requests that interested parties in the CE industry download the formal Active Eyewear Standards IR Sync Request for Proposal (RFP), and return it to Alayne Bell by 5 p.m. EST, March 31, 2011. Market Research New Public Face for CEA Market Research CEA’s market research website has a new public face. This new site lets you keep up with the latest in the CE industry. Connect with us through social networking and link to both member and non-member studies. For more information, contact in...@CE.org. Must-Read: Recent CEA Research Studies Stay on top of the latest industry knowledge with CEA’s world-class research studies. Most recent studies include: The Current State of 3DTV; 3D Digital Imaging – Current Perceptions of This Emerging Technology; and Eye on Emerging Technology – Tablet Computers. Technology & Standards Early Bird Registration Open for 2011 Spring Technology & Standards Forum Come clear the path to new ideas at the 2011 Spring Technology & Standards Forum in Santa Clara, CA, May 23-26. Join us in Silicon Valley, where new ideas will be created to continue moving the CE industry forward. Be a part of new discussions, valuable networking and opportunities to meet on industry-changing issues. Early-bird registration is now open. Register now. Test Your HDMI, CEC and HDCP Products at CEA 861 PlugFest16 Save the date and plan to test your devices May 15-20, 2011 during the CEA 861 PlugFest16 at the Embassy Suites Los Angeles International Airport/South. Each year, CEA conducts innovative PlugFests focusing on connectivity and interoperability. These events allow manufacturers to come together and test interfaces in a semi-private, round robin fashion. Designers can sort out connectivity issues between different manufacturers before products get in consumers’ hands. CEA’s 16th PlugFest will focus on testing devices with CEA-861, HDMI, CEC and HDCP interfaces with those of other participating companies. For more information about the CEA 861 PlugFest16 contact Plug...@CE.org. Membership Become a CEA Tech Enthusiast Partner  CEA has a new benefit for its members in 2011. As a CEA member company, you now have the opportunity – FOR FREE – to put your brand in front of thousands of the most enthusiastic tech influencers in the country – the new CEA Tech Enthusiasts. In November 2010, CEA invited early adopters and fervent supporters of consumer technology to join a new individual membership category – CEA Tech Enthusiasts. Today, we have more than 2,000 Tech Enthusiast members, and more consumers are joining every day. We want to give you the chance to reach them directly. They want to be part of your focus groups and beta tests, check out videos of your products pre-release and learn about what you are bringing to market. In order to market your product or service to thousands of the nation’s most enthusiastic tech purchasers, you can provide information, opportunities or discounts – something “special” – for this unique group. In addition, CEA runs contests for the Tech Enthusiasts, and you can have these enthusiasts compete to win your products. Dozens of CEA member companies have taken advantage of this opportunity. We can develop a flexible partnership package to suit your corporate goals. Contact Mark Levine at 703-907-7640 today to get started. Target Your Search Using CEA’s Electronics Industry Business Directory CEA helps electronics companies cut through the clutter of traditional search engine results with the Electronics Industry Business Directory. Easily accessible on CEA’s homepage, the Electronics Industry Business Directory enables professionals like you to search for industry-related products and services by keyword or by browsing an alphabetized list of product categories, and produces the most industry-relevant results on the web. Imagine blending a GoogleTM-style search engine with the Yellow Pages, and you have CEA’s Business Directory, now the electronics industry’s premier online supplier directory. Interested in listing your company in the Electronics Industry Business Directory? Contact MultiView at 800-816-6710. Your SmartPhone – Now There’s an ETF for That Smartphones continue to grab global headlines. News of the Verizon/Apple iPhone announcement ruled broadcasts for weeks, sending both companies’ stocks higher. In order to capture the performance of this growing sector, First Trust Portfolios, NASDAQ OMX and CEA worked to create the first exchange traded fund (ETF) designed to track the performance of the NASDAQ OMX CEA Smartphone Index (QFON). The First Trust Smartphone ETF (FONE) tracks 72 companies globally, including HTC, AT&T, China Mobile, Google Inc., LG Electronics, Samsung, Apple and Verizon. QFON is designed to deliver the performance of companies engaged in the smartphone segment of the telecom and technology sectors. The index includes companies primarily involved in the building and design of handsets, hardware, software and mobile networks associated with the development, sale and usage of smartphones. View all of the companies in this Index, and check out the fact sheet and the investor guide for the Fund. Care to Blog? Do you have something to say? Maybe an innovative new technology, product or service to introduce? Perhaps some professional or personal development advice, or a passion for technology that you'd like to talk about? We know that our members are a multi-faceted and multi-talented group of individuals and so here's your chance to share that knowledge. CEA is seeking blog posts for the official CEA/CES blog, Digital Dialogue. There are many ways to express yourself in a blog, including written, photo and video blogs. Interest and passion are more important than writing ability. Whether you're an experienced blogger or a first-timer but believe you have information and insights to share, contact Lindsay Bianco at 703-907-7797.

Upcoming Events and Webcasts LA Games Conference The LA Games Conference, April 25 - 26, is pleased to announce three exclusive half-day workshops with the leading minds in media and marketing on Transmedia, Gamification and Social Media Marketing. Join more than 300 of the most influential decision-makers in the games industry at the 5th annual LA Games Conference to network, make deals and share ideas about the future of console, PC, online and mobile games. New speakers have been announced from Raptr, THQ, Gaikai, OnLive, ngmoco:), Hi5, Stardoll, Nexon and more. Register now to reserve your seat, plus receive 15 percent-off with code CEA15. CE Week is Coming to New York City Join us in New York, June 20-24, when the Consumer Electronics Association (CEA) presents the first-ever CE Week. It’s the right time, at the right place, to get the word out to media, analysts and trade about what’s in store for the fourth quarter. CE Week includes our successful mid-year conference and technology showcase, CEA Line Shows and Digital Downtown Conference, as well as our new CEA Demo Suites and Conference, hosting the latest in residential and lifestyle technologies. Want to be a part of CE Week? From exhibits to sponsorships to planning your own event, there are plenty of ways to participate and join in on the fun! Contact Eric Schwartz at 215-238-5420 for more information. Webinar Calendar Webinars are presented by CEA staff and industry experts. All webcasts are recorded and available to CEA members through members.CE.org. Just click on "Member Resources," then "Webinar Library." Trends from the 2011 International CES and Beyond Tuesday, April 5 9-10 a.m. (ET) 3D Digital Imaging: Consumer Perceptions of this Emerging Technology Wednesday, April 6 3-4 p.m. (ET) Quarterly Economic Update: The Impact of North Africa, Oil and the Tragedy in Japan on 2011 Thursday, April 7 2-3 p.m. (ET) Abundance Management Webinar Series Part 1: Abundance Management: Awareness - Choice is all around you Tuesday, April 12 2-3 p.m. (ET) State of the Tablet Market Thursday, May 5 2-3 p.m. (ET) Abundance Management Webinar Series Part 2: The Four Phases - Freedom FROM Choice Tuesday, May 10 2-3 p.m. (ET) Abundance Management Webinar Series Part 3: Summary Accountability Structure - How to sustain change and thrive Tuesday, June 7 2-3 p.m. (ET) Digital Dialogue Blog The Internet Needs Oxygen, Stat! Tech Enthusiasts Unite! Apps For Kids How the Federal Government Can Net $33b While Protecting Innovation 2011 Mark of Excellence Awards Happening Now: 2011 Electronic House Expo (EHX) The New Golden Age of Audio I’ll Have a Cup Of 3d With My Popcorn Please California, Here We Go Again An Interview with Ric Johnson, President and CEO of Elite Systems Solutions An Interview with Joellyn Gray, Director of Marketing at Fujifilm North America Corporation An Interview with Greg Fadul, Co-Founder and CMO of Grace Digital For more news from CEA on the technology industry, sign up for our free SmartBrief newsletter:

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Best regards,

Christian Min Kang
Trade Development Manager-IT/Electronics Industry

KOTRA (Korea Trade-Investment Promotion Agency)
4801 Wilshire Blvd. #104
Los Angeles, CA 90010

323-954-9500 ext. 114
323-954-1707 fax
323-983-3627 cell

kotr...@gmail.com  /  m...@kotrala.com
www.kotrala.com



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