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July 2011
SIIA Software Division - Monthly Member Update
1. Welcome New Software Division Memebrs
2. "All About Mobile" - Call for Speakers Open
3. SIIA Mid-Market Growth Conference Presenting Companies Announced
4. Software Division Welcomes New Program Manager
5. SIIA's Vision From the Top
6. Save the Date – All About the Cloud 2012
7. 2011 Software CODiE Award Winners Announced
8. 2011 Software Financial Benchmarking Report Available
9. Congratulations to Terry Coatta (Vitrium Systems Inc.), Gunnar Hellekson (Red Hat, Inc), and Jon Miller (Marketo)!
10. Call for Authors: SIIA Issue Brief Papers
11. Save the Date for "Cloud/GOV" 2012
12. Stay Up-to-Date with the SIIA Software Division
13. Upcoming SIIA Events
1. Welcome New Software Division Memebrs
360innovation conceived and developed SHIFTMeetings.com with the vision to Revolutionize Meetings. SHIFTMeetings.com is collaboration software that automates strategic meeting facilitation and drives
business productivity across global organizations.
CloudTrigger helps customers go to market by delivering repeatable solutions for SaaS applications. Our extensive expertise allows CloudTrigger to deliver ongoing value to customers. Customers come to
us because they recognize us as the leader in the marketplace driving continued value beyond implementation. When CloudTrigger engages with their customers they ensure quality, on-time delivery of services and a high user adoption rate.
SaaS Energy helps software companies implement and manage a succesful SaaS business model. Also focussing on partner channels and Investors in ICT portfolio. EMEA area.
2. "All About Mobile" - Call for Speakers Open
 ISVs large and small have already begun to transition software and cloud-based applications for use on mobile devices. Plan now to join
us at SIIA All About Mobile, the ISV conference to address the industry’s mobile movement, November 15th in San Francisco.
Demonstrate your (or your CEO's) thought-leadership by nominating for a speaking slot. Nominations are due by Monday, July 11th so secure your spot now! Submit your nomination here.
Consider a sponsorship to highlight your commitment to helping ISVs succeed with their mobile strategies. For more information please contact Brian Rosenberg, +1.647.348.2790.
3. SIIA Mid-Market Presenting Companies Announced
 The SIIA Software and Content Divisions proudly bring you the 2nd SIIA Mid-Market Growth Conference, July 20th in New York. We are delighted
to announce this year’s companies scheduled to present in front of an audience of potential investors, acquirers, strategic partners, and other merger prospects.
Register now to attend SIIA’s Mid-market Growth Conference.
4. Software Division Welcomes New Program Manager
The SIIA Software Division is delighted to welcome our new Program Manager, Katie Carlson. Formerly part of the marketing team at OpSource, Inc., Katie comes to us with knowledge of the industry and well established relationships with many of our current members. Katie will be taking
over roles formerly held by Nate Philip, who is returning to graduate school but remaining with SIIA as a Research Associate.
Please feel free to reach out to Katie (kcar...@siia.net +1.408.512.2457) with any comments, questions, or suggestions. I know you will enjoy working with her on future SIIA activities.
5. SIIA's Vision From the Top
On May 25th the SIIA released a new publication featuring the commentary and forecasts from some of the most innovative names in the industry. "Vision from the Top" paints a portrait of the industry five and ten years from today, predicting the value of cloud computing will continue
to skyrocket as it is heavily impacted by mobility and social media innovation.
Download a copy of SIIA’s Vision from the Top to get a glimpse into the minds of 45 SIIA member CEOs.
6. Save the Date - All About the Cloud 2012
 All About the Cloud was this year´s must attend cloud conference and we are already hard at on the 2012 conference. Mark
your calendars for May 8-10, 2012 to attend the 7th annual All About the Cloud conference in San Francisco.
In the meantime, I encourage you to visit the 2011 conference website to check out our presentation page, where you will find:
- Video of our keynotes and general sessions
- Presentations from many of our other sessions
- Thought leadership videos from fellow SIIA members
7. 2011 Software CODiE Award Winners Announced
SIIA congratulates all the 2011 CODiE finalists and winners!
Visit the CODiE Awards website to view all the 2011 winners!
8. 2011 Software Financial Benchmarking Report Available
SIIA, again, teamed up with OPEXengine to produce the 2011 Software Financial Benchmarking Survey. Those who participated in the survey will receive their individual reports beginning July 5th.
The 2011 Software Industry Report will be available to the public for purchase on July 5th at www.opexengine.com/reports
SIIA will announce a number of significant findings at the Mid-market Growth Conference in New York on July 20th.
9. Congratulations to Terry Coatta (Vitrium Systems Inc.), Gunnar Hellekson (Red Hat, Inc), and Jon Miller (Marketo)!
They were all recently published in SIIA´s “The Experts´ Guide to the Postsecondary Market”.
As a SIIA member, you are invited to download The Guide for FREE and learn about this dynamic market from Terry, Gunnar, Jon, and other industry experts. A short video of Gunnar explaining the interesting history of open source in postsecondary education is also available.
10. Call for Authors: SIIA Issue Brief Papers
SIIA is seeking experts on the following topics (and more!) to contribute content to our Issue Brief papers. If you would like to get involved, please contact Katie Carlson.
- Cloud Computing
- Virtualization
- Software Licesning
- Marketing Automation
- Integration
- Platforms & Infrastructure
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- Transitioning Products to Mobile
- Transitioning Products to Cloud
- Pricing Models
- Private vs. Public Clouds
- SaaS Business Analytics
- Government Cloud
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11. Save the Date for "Cloud/GOV" 2012
Save the Date for the 2012 Cloud/GOV conference, February 16th in Washington DC. In 2011, this conference drew an audience of vendors and CIOs to learn about the Obama Administration’s push towards cloud adoption. Don't miss this opportunity to gain market intelligence and
critical insight into the government’s movement towards cloud platforms and services. For program, sponsorship or general information, contact Rhianna Collier.
12. Stay Up-to-Date with the SIIA Software Division
Stay current with the SIIA Industry Daily and SIIA All About the Cloud Weekly. These newsletters keep you up to date on developing industry trends. Subscribe here. SIIA Members are encouraged to
send links to indust...@siia.net including relevant press releases, articles and resources to be distributed via these e-publications.
Find us on Facebook at facebook.com/siiadotnet to connect with other SIIA members and the industry-at-large.
Follow us on Twitter at @SIIA_Software to keep abreast of important announcements, including conference and event highlights, industry news, and other timely items.
13. Upcoming SIIA Events
July 13, 2011 | Webcast on Social Media Marketing in Education
July 20, 2011 | SIIA Midmarket Growth Conference
November 15, 2011 | SIIA All About Mobile
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