<PDF Read> Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition - Solomon

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Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition

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Author : Solomon

Title : Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition

Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.

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