Global Marketing Management Planning And Organization
Ptolomeo Shop
Using business simulation, website design, and business analytics tools, you will enhance your understanding of market research, decision-making, and the advanced marketing techniques needed to excel in the global marketing field. Along with skills in critical and innovative thinking, communication, and project leadership, you will benefit from a well-rounded understanding of the cultural, financial, geopolitical, and international economics issues that affect activities and strategies related to international commerce and importing/exporting.
Course content in the Global Marketing Management program is constantly redeveloped and updated, based on changing industry trends, to build effective soft and hard skills using multinational business cases. The program is ideal for career-changers, early- or mid-career professionals who want to advance up the job ladder, and globally focused leaders who need better international business and marketing skills to improve their business and marketing strategy development and management. Those with no work experience are welcome to apply as well.
Introduction to the concepts, methods and problems of accounting and financial analysis. Includes accounting principles, measurement and disclosure issues, financial statement analysis, time value of money, cash flow projection and analysis, capital budgeting and project evaluation, bond and equity valuation, cost of capital and capital structure. 4 cr. Effective Fall 2021, this course fulfills a single unit in each of the following BU Hub areas: Quantitative Reasoning II, Critical Thinking. [ 4 cr. ] BU Hub Learn More Quantitative Reasoning IICritical Thinking
The course explores modern project management by providing an enterprise- level, experiential view of the discipline focused on connecting projects to the organization's mission, vision, and values. The theme of the course is applying key project management tools and techniques, through case-based group work, which will help students identify, analyze, and develop practical proposals to real-world issues. Groups select, plan, report, and then present on their project's scope, schedule, cost, risk, quality, and communications elements using tools such as the WBS, network diagram, PERT estimate, Gantt chart (including the use of MS Project), risk register, and heat map. Students also gain familiarity with important new concepts in project management: Agile frameworks, actionable sustainability thinking, and Benefits Realization Management, all of which will be important for their success not only in other graduate courses, but as they lead projects for their organizations so as to provide lasting, triple-bottom-line value. The course is aligned with the latest PMBOK? Guide from the Project Management Institute. [ 4 cr. ]
The purpose of this course is to help improve business problem solving and managerial decision-making through the use of quantitative and qualitative decision-making tools and techniques. This course will provide the student with an overview of how decisions are made to solve management problems in the business environment. It introduces the fundamental concepts and methodologies of the decision-making process, problem-solving, decision analysis, data collection, probability distribution, evaluation, and prediction methods. Students will learn how to apply different quantitative and qualitative analytical tools commonly used in business to provide a depth of understanding and support to various decision-making activities within each subject area of management. Through the use of case studies of decisions made by managers in various production and service industries and a business simulation package specifically prepared for this course, the scope and breadth of decision-making in business will be described. [ 4 cr. ]
Addresses the specifics of new product and service development and fostering innovation and technology to increase performance. Topics include generating and screening initial ideas; assessing user needs and interests; forecasting results; launching, and improving products and programs; bringing innovation to commercial reality. [ 4 cr. ]
The course provides a detailed examination of the history of e-commerce, along with important concepts related to the ways that businesses can successfully use Internet and Web technology. Students are introduced to the concepts and problems associated with electronic commerce. Topics include comparison of e-commerce procedures, payment mechanisms, applications in different industry sectors, security, the challenges of starting and maintaining an electronic business site, as well as a comparison with traditional business practices. The development of a WordPress-themed website is a minor feature of the course. 4cr. [ 4 cr. ]
This course considers macroeconomic factors of relevance to the firm: aggregate economic activity, cyclical movements, and fiscal and monetary policies. The course reviews the problems of decision-making relating to demand, production, costs, market structure, and price, and provides an analysis of the interplay between governments, economic systems, labor, and multinational corporations (MNCs). Topics include: the basis for the existence, organization, and growth of MNCs; a comparison of major economic and government systems; areas include the impact on the firm's business transactions and trade due to taxation, regulation, legal environments and labor influences. This course additionally investigates the relationship between the interaction of national culture and development. Topics range from developing nations' rain forest and species management to pollution generated by developed nations. Culture, policy, and development are also discussed in relation to the impact of the business interactions (agriculture, fishing, technology transfer, etc.) among developing and developed nations. [ 4 cr. ]
This course will provide you with the theoretical understanding of the Internet marketplace necessary to adapt to its many changes, while also equipping you with the skills you'll need to perform vital daily functions. The course includes discussions of both B2B and B2C and looks at marketing and communications from an integrated, business-wide perspective. The goal is to appreciate principles and practice of online marketing. Topics include integrated innovative marketing strategy, search engine marketing, email marketing, and social media. 4cr. [ 4 cr. ]
This course will provide a comprehensive discussion of market and economic research and analysis, their key concepts, process description, qualitative and quantitative techniques for market research and data analysis, and application scenarios. Students will gain an appreciation for some of the breadth and depth of this subject and its significance for the business enterprise -- both from start-up entrepreneurship as well as an established business organization. The structure of the course is based on the six steps of the market research process: problem definition, development of an approach to the problem; research design formulation; fieldwork and data collection; data preparation and qualitative and quantitative analysis; report preparation, and presentation. [ 4 cr. ]
Prereq: METAD571
Become familiar with the foundations of modern marketing analytics and develop your ability to select, apply, and interpret readily available data on customer purchase behavior, new customer acquisition, current customer retention, and marketing mix optimization. This course explores approaches and techniques to support the managerial decision-making process and skills in using state-of-the- art statistical and analytics tools. Students will have an opportunity to gain a basic understanding of how transaction and descriptive data are used to construct customer segmentation schemas, build and calibrate predictive models, and quantify the incremental impact of specific marketing actions. Python, R, SQL, and Power BI software are used in this course. [ 4 cr. ]
Prereq AD100, ADR100, AD571
Explore web analytics, text mining, web mining, and practical application domains. The web analytics part of the course studies the metrics of websites, their content, user behavior, and reporting. The Google Analytics tool is used for the collection of website data and doing the analysis. The text mining module covers the analysis of text including content extraction, string matching, clustering, classification, and recommendation systems. The web mining module presents how web crawlers process and index the content of websites, how search works, and how results are ranked. Application areas mining the social web and game metrics will be extensively investigated. R, SQL, and Power BI software are used in this course. [ 4 cr. ]
Focusing on the vibrant and complex $4 trillion Municipal Bond Market, this course offers you a solid foundation in all aspects of analysis and investing in this capital market that funds some of the largest public-works infrastructure projects in the United States. You will gain a comprehensive analytic skill-set of techniques and methods currently used by analysts, bankers, and portfolio managers to evaluate large municipal projects. Upon completing this course, you will have a professional portfolio of work demonstrating a mastery of analytical skills as practiced and applied in this market today. Either new to the field or with existing professional experience, students studying finance, urban planning, public administration or similar disciplines will find this course engaging. [ 4 cr. ]
Prereq: MET AD 630, MET AD 731
This course covers the nature and analysis of fixed income securities and an in-depth examination of some of the particular features of some major classes of fixed income instruments, valuation, sensitivity to risks, and management of fixed income portfolios. [ 4 cr. ]
This course covers the quantitative analysis tools to support operations management for a supply chain that is geographically dispersed and culturally diverse. The tools necessary to assure that the products/services are delivered/provided in the quality and timely manner include demand forecasting, inventory and capacity buffer optimization, delayed differentiation, statistical risk pooling, and stochastic inventory optimization. These tools are applied to decisions such as offshoring, multi-country outsourcing, push-pull, reverse supply chains, and risk mitigation. Particular attention is given to sustainability, information technology and digitalization, and creating resiliency. [ 4 cr. ]
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