> As the information is stored
> electronically and as other woolies departments must be accessing that
> information I believe a reasonable charge is about 1 cent.
Wonderful idea; Although I suspect the data is likely to be stored in
a manner that would make extracting the purchasing behaviour of an
individual non-trivial and therefore expensive and untimely. The
retailer's interest in the data would be as an aggregate so that is
likely to be the form their system would be set up to report on.
Personally, as a consumer I'd be much more likely to participate in a
FlyBuy scheme that gave me full access to the data gathered —
particularly if it was presented in a useful manner on the web.
As an optimist I expect this will be the norm in the future, as a
pessimist I imagine mountains need moving first. Best make a start now!