Mr Big,
Nothing can be tracked by serial number on the internet, but if the Police may recover it & the serial number is the only way it can find it's way back to you.
Prey in BIOS - it adds an extra layer of complexity, but I agree it could be good.
The many variants of BIOS's would all need custom handling. The system would need to get Prey installed if it had been overwritten so it would need to detect the new OS type & install the relevant Prey version. The Control Panel would need to provide a method of setting up Prey with the same ID (this may already exist since devices get re-associated to the correct Control Panel account). It doesn't seem trivial.
Can't the BIOS be reset fairly easily if you have physical access? i.e. Older Macs can have RAM removed to do this, I think there are similar flaws in other systems. Users would also have to be careful when a manufacturer pushes out firmware updates, Apple do this occasionally, I'm sure others do too. Search for 'defeat BIOS or reset BIOS' & you get a lot of options.
I'm assuming if you locked the BIOS with a password (to prevent booting from other media) a thief would have to defeat that before they could install the new OS (or pre-install the HD on a similar system).
There was also talk of getting a form of Prey into recovery partitions, so that a reinstall should get prey installed too, but that also seems too dificult to be practical.
If anyone can program something for the BIOS feature I'm sure the Team would consider merging it.
Drew