The Merchant Of Venice Perfume

[Raili Schmoldt]

Discoveringthe perfumery art of which Venice became the capital already in the 11th century, thanks to its trade with the East, and the essences of The Merchant of Venice, today the guardian of this ancient tradition.

Participating in a Perfume Workshop is an exciting journey through an unprecedented Venice, the protagonist of Beauty in all its forms, not only that of its immortal arts, but also of its ladies who have entered into myth, a crossroads of cultures ready to anticipate new trends through the use of cosmetics and perfumery.

In fact, it is already from the 11th century that Venetian merchants import rare and precious goods from the East and the story tells of a Byzantine princess who, to marry Doge Domenico Selvo, in 1060 arrived in Venice accompanied by a rich set of make-up and ointments. Thus began the history of perfume in Venice, which in the following centuries would become the center of perfume art in Europe.

A fashion that will reach its peak between the Middle Ages and the Early Renaissance when, with the intensification of imports of spices, fabrics, silk, gold and essential oils through the routes organized in naval caravans that were called mude, the modern alcoholic perfumery was born. The Merchant of Venice perfumes are inspired by these legendary journeys, paying great attention to the search for the raw material that often comes from these ancient routes, such as tuberose from India or patchouli from Indonesia.

Today The Merchant of Venice, a brand of the Vidal family with over 120 years of entrepreneurial history behind it from the first soap factory created in 1900, continues this tradition with pride through the creation of luxury fragrances, understood as the uniqueness and exceptionality of a product, and the cultural dissemination of this form of art.

The Notable Secrets of the Art of Perfuming book, published for the first time in 1555 in Venice, is considered the first Western text on perfumes. A few years later the famous The Secrets of Mrs. Isabella Cortese came out, a female legendary alchemist, intellectual and scholar, who had an extraordinary success with 12 re-editions and also inspired some of the spa treatments signed by The Merchant of Venice.

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Conceptualized by the Vidal family, The Merchant of Venice embraces ancient Venetian traditions of perfumery and trade of its ingredients. Celebrating merchants who connect Venice to the rest of the world and allowed the city's craftsmen to develop their own techniques, the perfume line embodies tradition, culture, and elite craftsmanship. From perfumes to lanterns, the label reflects the essence of Venetian sophistication.

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