Alt text for <brandlogo>

[Mark Fitch]

How does one put specific alt text in for the brandlogo element? In
current context I want to add "MAA logo" in for a conference program.

Dr. Mark A. Fitch
Professor of Mathematics

maf...@alaska.edu
907-786-1656
SSB 154
University of Alaska Anchorage
3211 Providence Drive, Anchorage, AK 99508

[Rob Beezer]

Dear Mark,

Sorry for the delay, I had to investigate a bit.

Short answer: there is not a way to do this right now.

We are putting in alt text, it generically says "Logo image". We have an option
for other images to describe them as "decorative" - this is something standard
that is done when an image is not really content, but is a decoration. It gets
an empty string for the alt-text.

Question: should we have a #shortdescription, or similar? Default to "Logo
image" if not provided? Or should we not solicit any alt-text and always mark
this image as a decoration? Or an exclusive-or: decorative or #shortdescription?

Rob

[Andrew Scholer]

The logo should probably have a blank alt-text. It is decorative, not informative. If there is no @url specified in the brand-logo, there is no point to describing the image.

However, if there is an @url, the link it is in needs a description. Right now a screen reader says something like "Link Logo Image". But rather than rely on alt of the image, we probably should directly label the link.

I believe what we want there is something like:

<a href="http://www.apexcalculus.com" aria-label="Visit APEX Calculus">
  <img src="external/images/APEX.png" alt=""/>
</a>

Without something meaningful to put in the aria-label, that link is an accessibility issue. Thus, I would say that brand-logo should have something like @url-description and that @url without @url-description should be a relatively aggressive error.

Andrew

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[Rob Beezer]

Thanks, that sounds good. I'm adverse to putting visible content into attributes, though maybe it is a toss-up here. So I'll give @url-description some thought.

Rob