Asset Store Publishing Tools

[Beverly Zielonko]

Thisis the basic workflow for publishing your assets to the Asset StoreA growing library of free and commercial assets created by Unity and members of the community. Offers a wide variety of assets, from textures, models and animations to whole project examples, tutorials and Editor extensions. More info

See in Glossary:

Here you can find a Tutorial for Unity Asset Store Publisher about Asset Publishing in the Unity Asset Store, but rather on how to Create and Sell Unity Assets as effectively as possible.

Additional Files to this Tutorial can be downloaded on Unity Asset Store.

I have studied all the materials that I could find about Unity Asset Store on the Web in English and Russian (really, guys, every blue link and my personal interviews with other Asset Store Publishers), but this is not enough to understand the overall picture.

To sell Unity Assets on Asset Store, you have to give people more value than the product itself. The great value is in numbers, modules, integrations with other popular assets, bonuses, optimizations and so on.

If it is something fundamental that can become a part of the engine, then either Unity Technologies will buy your product if it is fantastic (TextMesh Pro), or Unity Technologies will quietly develop a similar tool, and it can kill your sales in the future.

Shader Forge was very popular, and many companies integrated it into their pipelines. Now in the future they will have to abandon it, as there will not be support from the authors for new Unity versions.

Simply because they should extremely provide its users with a free and modern template for 2D games (for educational purposes, for newbies, for people without money). Professionals will prefer Corgi Engine.

That is, you can always offer your own interpretation of banal things. Here you can win by the number of products in the store. You will not get rich at one time, but you will always have a job and a profit.

The icon is the first thing that customers see when searching in a store. The next things are name and rating. So, it is critical that your icon and name convey the full essence of your product. You also need to learn about naming and SEO further in the tutorial. Logos and branding are so important.

So, there is a reduction in cost for some customers. Not all people need to buy a large and expensive package for $30. Some people may need a small part of it at a lower cost. Everyone has different needs and different financial opportunities, so you can satisfy every customer in a simple way.

So, if your products have modularity, and they are connected with each other, then you need to clearly present these connections in addition to mentioning them in the asset description. I use a mind map to solve this task with MindNode. You can export a PDF file with active links and upload it to your website.

On the other hand, the whole zoo should cost less than all animals in total. Thus, if the customer buys a whole zoo, he will save some money. The publisher, in this case, is still in the win because a one-time payment for the zoo from the customer is more than payment for one animal or a small group of animals.

Even if, you sell a whole zoo well, and people do not buy some animals separately, it does not mean that they need to be removed from the store because they are good marketing tools to attract people to the more expensive of your packages.

SEO works everywhere on the Internet: on any website, forum, social network. The SEO rules differ on different websites. So, searching in the Unity Asset store differs from searching in YouTube or Google.

I really wanted the .com domain zone, but it was already unavailable by that time. Today, the original goal of the whole .org zone has lost its relevance, and here you can register websites of any genre, not just non-profit organizations.

If your Header Logo (and also every element) on the website looks bad, it means the user will have less confidence in your website, and he will leave the page early, which will badly affect the SEO performance.

Any related & useful information on the subject of your product creates good background for SEO of your website, and also (and most valuable) for people. You can create separate pages/articles/tutorials for this goal when the information is large enough.

You know, most people want to download all for free. That is, some people by default look for assets in the store only with a free price tag. Therefore, your product can be unreachable for these people.

For example, people can test a free version of your paid product, make sure of the quality of your product and understand that they need to buy the full version. Or your completely free product will lead people to your other paid products.

Major Edition is used when you release a new paid version of your asset: also known as Paid Upgrade. With this mechanics, your reviews can be saved on the asset store. Use this way also to prevent piracy.

The Unity Asset Store supports the lists of assets. In addition to the map of assets, you can make thematic lists to differentiate assets by different parameters to orient the customer: animals, houses, 3D, 2D, vector tools, VR, Complete Projects, Gallery, Editor Tools, AR Projects, and so on.

You need to make a video for every update you make, every single piece of your news because the video is a trend. When you make a video, you have to upload it to every social network, and not only on YouTube. Not the only link, you need to make native uploading for each social network to increase views because native videos are played automatically.

And when you share your native video on Facebook in thematic groups (like Unity AR Foundation), you need to only paste the video link in your post and the description will be loaded automatically. Profit.

Since I provide cross-platform AR Unity Assets, the video below shows my building testing environment to cover iOS and Android devices. For more info, check the article about Mobile Testing with Unity.

Point 3.5 prohibits piracy:

Unless you have been specifically permitted to do so in a separate agreement with Unity and except as permitted under the Unity-EULA, you agree that you will not reproduce, duplicate, copy, sell, trade or resell any Asset that you have licensed from the Unity Asset Store for any purpose.

In short, any paid solution for WordPress inherits the GPL license, which means it can be freely or at another price (low or high) distributed by third parties. You can also get paid project, modify it, and share it as you wish, but also under GPL license.

Here you can find analyzed Sales Statistics of Unity Assets by Makaka Games and open some interesting behavior patterns. The presented Unity Asset Store Statistics does not show the number of Asset Store Sales since such information would be useless. Much more interesting and useful is how a certain action or event affected sales stats & results.

If you give vouchers to your friends and friends redeem these vouchers, then the number of product downloads increases and your assets ranked higher in Asset Store categories, main page and search results. It attracts additional attention to your Unity Assets and as a result increases publisher sales.

Unity Asset Store sometimes conducts seasonal or monthly sale events. You must participate in each of them with maximum discounts because you will get more sales. When I set the maximum discounts, I get the maximum profit.

Global World Events or News in your niche like releases of ARCore or ARKit affect the market and Unity Asset Store Sales Figures of your Unity Assets. People need time to learn new technology and draw conclusions later.

These Assets by Unity are allowed to be incorporated into submitted assets for demonstration purposes. To avoid needless file size, Unity requires that you only include the content that is directly being utilized.

There is one extremely simple idea: if I do not tell about myself, then no one will tell about me. Publisher Window is an asset for the Unity Editor, which emphasizes the spread and openness of the brand.

This stage is a bottleneck. There is a certain percentage of customers (3-10%), who faced with the first problems (independent of the product), rush to put a bad review in the store, without reading the documentation and without contacting me for the support that regularly I give.

If I respond in a timely manner, most customers remain neutral to the request for leaving a review in the Unity Asset Store. But if I react earlier (e.g., per day) and send a ready-made archive, the client will be more than satisfied and leave big feedback in the store.

The main communication channel between you and your customers is Email via Support Form on your website. I rarely receive support requests on YouTube & Facebook. So, set up email notifications from these websites to respond quickly on any media platform.

To get Access to Unity Publisher Portal, you need to have your own website with examples of Projects Made with Unity. This requirement helps the game industry weed out inexperienced Unity Users. More Information you can find here.

Yes, You Can. There are both big companies like Synty Studios and indie publishers like Makaka Games. Moreover, if your asset pretends to become a part of the Development Pipeline, then Unity can buy you (example: TextMesh Pro).

Digital asset management systems come in all shapes and sizes depending on the needs and specific use cases of the organization. A large retail enterprise may use DAM systems primarily for managing e-commerce product imagery, whereas a global nonprofit charity may use DAM mostly for storing and sharing up-to-date documents within its internal teams. Most digital asset storage solutions are no longer just about file storage, but instead offer add-on modules such as brand guidelines and project workflow management tools to drive efficiencies across the entire digital content lifecycle. To learn more about typical DAM features and functionality, check out our digital asset management feature overview.

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