Trueview Tutorial

[Janoc Florez]

Dependingon your business goals, it is crucial to choose an appropriate ad campaign type and ad format. Careful selection of ad format will go a long way in helping your business achieve significant ROMI.

TrueView in-stream commercials can be placed at the beginning, middle, or end of a video. After 5 seconds, the commercial can be skipped, or you can run the ad without the option of skipping. Skippable vs. non-skippable ads are discussed in detail below.

Classic in-feed ads (previously known as Discovery) include product reviews, comparison reviews, and tutorials. These videos are much longer in duration than in-stream ads, and range from 3 minutes to an hour. When a user enters a specific question in the search bar, they receive the answer to their query, even if it is hidden in the video.

Bumper ads are short commercials of up to 6 seconds that cannot be skipped. They can appear at the beginning, middle, or end of the video. When you develop short video ads, keep it brief and concise, and don't forget to include the unique selling points of your business.

These are special ads that only appear on mobile devices on the display network. For the advertiser to pay for display in the visible screen area, at least 50% of the commercial needs to be displayed on screen for at least two seconds.

There are several formats with and without the option to skip ads. In skippable TrueView in-stream, the user can watch the video until the end, visit the website, or skip the ad. The advertising fee is charged only if the viewer watches the video for at least 30 seconds or in its entirety. Therefore, the advertiser only pays for the attention of interested viewers.

In-feed ads appear both in YouTube videos and in YouTube search results. This is an analogue of a search campaign specifically for YouTube. The user enters a search query in the search bar and sees advertising videos.

The format has one main advantage over ordinary in-stream ads. By showing video on demand, you will attract users who are especially interested in a product or brand. It allows you to increase brand loyalty and maintain contact with the audience.

Outstream ads are used to extend the reach of commercials and attract more customers on mobile devices. As these videos are played without sound, the viewer needs to click on the ad to listen and watch. Outstream ads are shown only on mobile devices and in Google partner apps.

It is important keep in mind that outstream ads are not available on YouTube. You are charged per thousand viewable ad impressions (vCPM). Therefore, you only pay when the viewer watches your video for at least 2 seconds.

Short promotional messages are a great way to reach your target audience. They can be used for new product announcements or to remind users about the brand/products with remarketing campaigns. For bid strategy, target CPM is available.

These days, users are so tired of 30- or even 15-second commercials that they simply press the skip button and rarely consider the information conveyed in long commercials. Therefore, take advantage of short bumper ads as these do not test the patience of the audience.

Here is an excellent example of a bumper ad: the Road Lodge advertising campaign. In just 6 seconds, they are able to show that hotels are better for relaxation than for parties. The Road Lodge company made the advertisement concise and appealing.

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