Time for a slogan

[Pervach (aka Tommy Fergusson)]

So, about time we chose a consistent slogan. Below are some examples from other Pirate Parties.

Default option: "Taking back our culture"

Other one we've used: "Defending Democracy, Citizens' Rights and Personal Freedoms in the Digital Age", "Help make copyright fair, help free our culture"

Do you have another suggestion?

Pirate Party of Russia | Пиратская Партия России:

• "Будьте счастливы! Копируйте всё!" - "Be happy! Copy everything!"

Pirate Party of the Czech Republic | Česká pirátská strana

• "Internet je naše moře" - "Internet is our sea"

Pirate Party of the Netherlands | Piratenpartij Nederland 

• "Voor een vrije informatiesamenleving" - "For a free information society"

Pirate Party of Turkey | Türkiye Korsan Partisi

• "Özgür Bilgi, Özgür İnsanlar!" - "Free Information, Free People!"

Pirate Party of Tunisia | حزب القراصنة تونس 

• حرّية, حرّة, حرّية - Freedom, Freedom, Freedom

Pirate Party of Greece | Κόμμα Πειρατών Ελλάδας

• "Ανοιχτός Κώδικας, Ανοιχτή Κυβέρνηση, Ανοιχτά Μυαλά" - "Open Source, Open Government, Open Minds"

Pirate Party Switzerland | Piratenpartei Schweiz | Parti Pirate Suisse | Partito Pirata Svizzero | Partida da Pirats Svizra

• [under discussion]

• "Gute Ideen sind dazu da kopiert zu werden" - "Good ideas are there to be copied"

Pirate Party of the Slovakia | Slovenská pirátska strana

• [under discussion]

Pirates Rationalists (Slovakia) | Piráti Racionalisti ( Piráti - Viva La (R)evolución )

• Pod jednou vlajkou, na vlnách zmien - Under one sail, on the waves of changes

Pirate Party of Croatia | Piratska Stranka

• Uvedimo politiku u 21.stoljeće i 21. stoljeće u politiku / Let's bring the 21st century into politics and politics into the 21st century

Pirate Party Germany | Piratenpartei Deutschland

• "Klarmachen zum Ändern" - "Make ready to change" My coment on to change was not meant that what we have written there is a good translation or good phrase - it is not. 'make ready for change' is a very literal translation of the German phrase and has not a real meaning nor any connotation for most English speakers"Get ready for change"? or more piratesque: "All hands on deck for change" The German is a pun with "to change" and "to board", both sounds similar: ändern - entern. Change sounds similar to 'charge', that may be something to work with since it will probably deliver the pun better, but I do not know many good phrases with 'charge' - maybe translatetable as " 'Arr ready for change" Arrrrr you ready for change?!? *like!* - the proper translation would reflect the akustic similarity with "prepare to be boarded!" - "prepare to be on board!"(gregory)

• "Towards change through explaining" Is this an official statement?(never have heard this one - dichter)

• "Mehr Demokratie wagen" - "Take a chance on more democracy" I am pretty sure the 1st one is still 'our' motto, if we decide on a new one it should go on the next generation of flyers... Well, it's a pretty wide-spread and official slogan of the PP Germany.This was a slogan of Willi Brandt (German Social Democrats/SPD).

• "Direktere Demokratie mit der heutigen Technik" - "More direct democracy by contemporary technologies"(Nof official but for me the main difference to established parties)aber eher liquid democracy dann oder is ja ne mischform?Egal, die Betonung liegt darauf, daß die anderen mit Technik von vor 100 Jahren arbeiten...ok (never come across this one either)

Pirate Party Belgium | Piratenpartij | Parti Pirate

• "A Fresh Wind in our Sails"

Pirate Party of Catalonia | pirata.cat | Pirates de Catalunya

• "Penses diferent? Vota diferent." [Do you think different? Vote different.]

Pirate Party of Luxembourg | Piratepartei Lëtzebuerg

• Oppe sinn, tolerant sinn, PIRAT sinn! - Being open, being tolerant, being PIRATE!

Pirate Party of Latvia | Pirātu Partija

• "Sāc rītu ar "download mp3"!" - "Start your day with "download mp3"!"

Pirate Party of Spain | Partido Pirata de España

• ¡Súbe a bordo! - Get aboard!

Pirate Party of Estonia | Eesti Piraadipartei

• "Meie reliikvia on infovabadus!" - "Freedom of information is our reliquary!"

Pirate Party of Italy | Partito Pirata Italiano

• [under discussion]

Pirate Party of Slovenia | Piratska stranka Slovenije

• Pirates - for a free society in a digital age. Pirati - za svobodno družbo v informacijski dobi.

Pirate Party of Albania | Partia Pirate Shqiptare

• "Intwrneti është tani një e drejtë e njeriut" - "Internet is now a human right"

Pirate Party of Venezuela | Partido Pirata de Venezuela

• "Izando velas y fijando curso a la Democracia Directa." - "Hoisting sails and setting course for Direct Democracy."

• "Navegando el mar de la Información Libre." - "Navigating the sea of ​​Free Information."

• "PPVe pillaje y saqueo por amor."  - "PPVe Pillage and plunder for love."

Pirate Party of France | Parti Pirate

• "Liberté, Neutralité, Partage" - "Freedom, Neutrality, Sharing"

• "Partageons l'avenir" - "Share the future"

Pirate Party of Austria | Piratenpartei Österreichs

• [under discussion]

• "Klarmachen zum Ändern" - "Make ready to change"

• "Freies Wissen, Freie Kultur, Freie Menschen" - "Free Knowledge, Free Culture, Free People"

Pirate Party of Chile | Partido Pirata de Chile

• "Contra el imperio de la ignorancia" - "Oppose the empire of ignorance"

• "Our boat is freedom" | "Nuestro barco es la libertad"

•  ahoi!!!  P-)

Pirate Party of Argentina | Partido Pirata Argentino

• [under discussion]

Pirate Party of Uruguay | Partido Pirata Uruguay

• "Por mantener y proteger nuestras libertades"

• "To Keep and Protect our Freedom"

Pirate Party of the United States

• "No Safe Harbor for Enemies of Liberty"

• 
  

Pirate Party of Canada

• "My Right to Learn > Your Right to Earn"

Pirate Party of Brazil | Partido Pirata do Brasil

• "Vamos piratear a política Brasileira!" - "Let´s piracy the brazilian politics!"

• "Venha se unir em uma das trincheiras da Resistência!" - "Come join in one of the resistance trenches!"

• "Cultura, Privacidade e Conhecimento!" - "Culture, Privacy and Knowledge!"

Pirate Party of the United Kingdom

• "Sharing is Caring"

Pirate Party of Nepal

• "Sharing is Caring"

Pirate Party of Galicia | pirata.gal | Piratas de Galicia

• A Terceira Onda chegou a Galicia. // Third Wave has already swamped Galicia.

• Se votas a Piratas de Galicia, vótaste a ti mesmo. // If you vote Piratas de Galicia, you will vote for yourself.

• Pensa por ti mesmo. Pensa Pirata. // Think by yourself. Think Pirate.

[Zarek Jenkinson]

I rather like "Open Source, Open Government, Open Minds".

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[Pervach (aka Tommy Fergusson)]

"Open Culture, Open Source, Open Government, Open Minds" Fix'd.

[Terry Jones]

I agree with Zarek.

“Open Source, Open Government, Open Minds” – Has a good vibe to it.

 

Terry

[Pervach (aka Tommy Fergusson)]

FYI: pics related

[Peter Ajamian]

On 19/05/12 18:02, Zarek Jenkinson wrote:
> I rather like "Open Source, Open Government, Open Minds".

This does have a nice ring to it, but...
1. This puts us in the debate about Open Source vs Free Software which
we may want to avoid.

2. While I think that the vast majority of us advocate Open Source or
Free Software, I don't think that such advocacy is actually a part of
our platform as a party.


Peter

[Pervach (aka Tommy Fergusson)]

3. that doesn't really affect whether we have it in our slogan or not. It's a good synonym for transparency anyway, and it does help describe our P.O.V even if it's not *policy*

Having said that, I'd go for "Open Culture, Open Government, Open Minds" over "Open Source, Open Government, Open Minds".

a slogan isn't meant to be a statement of fact... being unique, identifiable/descriptive and having a good ring to it & emotive connection is probably all that matters.

keep the suggestions coming.

Pervach

[Peter Ajamian]

On 19/05/12 18:51, Pervach (aka Tommy Fergusson) wrote:
> Having said that, I'd go for "Open Culture, Open Government, Open Minds"
> over "Open Source, Open Government, Open Minds".

That works for me.


Peter

[M.Rausch]

"Updating Democracy"

...

On 19/05/12 18:02, Zarek Jenkinson wrote:

> I rather like "Open Source, Open Government, Open Minds".
>
> On Sat, May 19, 2012 at 6:00 PM, Pervach (aka Tommy Fergusson)
> <per...@pirateparty.org.nz <mailto:per...@pirateparty.org.nz>> wrote:
>
> So, about time we chose a consistent slogan. Below are some
> examples from other Pirate Parties.
>
> Default option: "Taking back our culture"
> Other one we've used: "Defending Democracy, Citizens' Rights and
> Personal Freedoms in the Digital Age", "Help make copyright fair,
> help free our culture"
>
> Do you have another suggestion?

> *
> *
> *Pirate Party of Russia** |** Пиратская Партия России*:
>
> * "Будьте счастливы! Копируйте всё!" - "Be happy! Copy everything!"
>
>
> *Pirate Party of the Czech Republic **|****Česká pirátská strana*
>
> * "Internet je naše moře"*-***"Internet is our sea"
>
>
> *Pirate Party of the Netherlands* | *Piratenpartij Nederland *
>
> * "Voor een vrije informatiesamenleving" - "For a free
> informationsociety"
>
>
> *Pirate Party of Turkey | Türkiye Korsan Partisi*
>
> * "Özgür Bilgi, Özgür İnsanlar!" - "Free Information, Free People!"
>
>
> *Pirate Party of Tunisia | حزب القراصنة تونس *
>
> * حرّية, حرّة, حرّية - Freedom, Freedom, Freedom
>
>
> *Pirate Party of Greece | Κόμμα Πειρατών Ελλάδας*
>
> * "Ανοιχτός Κώδικας, Ανοιχτή Κυβέρνηση, Ανοιχτά Μυαλά" - "Open

> Source, Open Government, Open Minds"
>
>

> *Pirate Party Switzerland | Piratenpartei Schweiz | Parti Pirate
> Suisse | Partito Pirata Svizzero | Partida da Pirats Svizra*
>
> * [under discussion]
>
> * "Gute Ideen sind dazu da kopiert zu werden" - "Good ideas are
> there to be copied"
>
>
> *Pirate Party of the Slovakia | Slovenská pirátska strana*
>
> * [under discussion]
>
>
> *Pirates Rationalists (Slovakia) | Piráti Racionalisti ( Piráti -
> Viva La (R)evolución )*
>
> * Pod jednou vlajkou, na vlnách zmien *- *Under one sail, on the
> waves of changes
>
>
> *Pirate Party of Croatia | Piratska Stranka*
>
> * Uvedimo politiku u 21.stoljeće i 21. stoljeće u politiku /

> Let's bring the 21st century into politics and politics into
> the 21st century
>
>

> *Pirate Party Germany | Piratenpartei Deutschland*
>
> * "Klarmachen zum Ändern"-"Make ready to change" My coment on to

> change was not meant that what we have written there is a good
> translation or good phrase - it is not. 'make ready for
> change' is a very literal translation of the German phrase and
> has not a real meaning nor any connotation for most English
> speakers"Get ready for change"? or more piratesque: "All hands
> on deck for change" The German is a pun with "to change" and
> "to board", both sounds similar: ändern - entern. Change
> sounds similar to 'charge', that may be something to work with
> since it will probably deliver the pun better, but I do not
> know many good phrases with 'charge' - maybe translatetable as
> " 'Arr ready for change" Arrrrr you ready for change?!?
> *like!* - the proper translation would reflect the akustic
> similarity with "prepare to be boarded!" - "prepare to be on
> board!"(gregory)
>

> * "Towards change through explaining" Is this an official

> statement?(never have heard this one - dichter)
>

> * "Mehr Demokratie wagen" - "Take a chance on more democracy" I

> am pretty sure the 1st one is still 'our' motto, if we decide
> on a new one it should go on the next generation of
> flyers... Well, it's a pretty wide-spread and official slogan
> of the PP Germany.This was a slogan of Willi Brandt (German
> Social Democrats/SPD).
>

> * "Direktere Demokratie mit der heutigen Technik" - "More direct

> democracy by contemporary technologies"(Nof official but for
> me the main difference to established parties)aber eher liquid
> democracy dann oder is ja ne mischform?Egal, die Betonung
> liegt darauf, daß die anderen mit Technik von vor 100 Jahren
> arbeiten...ok (never come across this one either)
>
>

> *Pirate Party Belgium | Piratenpartij | Parti Pirate*
>
> * "A Fresh Wind in our Sails"
>
>
> *Pirate Party of Catalonia | pirata.cat <http://pirata.cat>** |
> Pirates de Catalunya*
>
> * "Penses diferent? Vota diferent." [Do you think different?
> Vote different.]
>
>
> *Pirate Party of Luxembourg* | Piratepartei Lëtzebuerg
>
> * Oppe sinn, tolerant sinn, PIRAT sinn! - Being open, being
> tolerant, being PIRATE!
>
>
> *Pirate Party of Latvia | Pirātu Partija*
>
> * "Sāc rītu ar "download mp3"!"-"Start your day with "download
> mp3"!"
>
>
> *Pirate Party of Spain | Partido Pirata de España*
>
> * ¡Súbe a bordo! - Get aboard!
>
>
> *Pirate Party of Estonia* | Eesti Piraadipartei
>
> * "Meie reliikvia on infovabadus!" - "Freedom of information is
> our reliquary!"
>
>
> *Pirate Party of Italy* | *Partito Pirata Italiano*
>
> * [under discussion]
>
>
> *Pirate Party**of Slovenia* | *Piratska stranka Slovenije*
>
> * Pirates - for a free society in a digital age. Pirati - za

> svobodno družbo v informacijski dobi.
>
>

> *Pirate Party of Albania *| *Partia Pirate Shqiptare*
>
> * "Intwrneti është tani një e drejtë e njeriut" - "Internet

> is now a human right"
>
>

> *Pirate Party of Venezuela* | *Partido Pirata de Venezuela*
>
> * "Izando velas y fijando curso a la Democracia Directa." -

> "Hoisting sails and setting course for Direct Democracy."
>

> * "Navegando el mar de la Información Libre." - "Navigating the
> sea of ​​Free Information."
>
> * "PPVe pillaje y saqueo por amor." - "PPVe Pillage and plunder
> for love."
>
>
> *Pirate Party**of France***| *Parti Pirate*
>
> * "Liberté, Neutralité, Partage" - "Freedom, Neutrality, Sharing"
>
> * "Partageons l'avenir" - "Share the future"
>
>
> *Pirate Party**of **Austria***| *Piratenpartei Österreichs*
>
> * [under discussion]
>
> * "Klarmachen zum Ändern" - "Make ready to change"
>
> * "Freies Wissen, Freie Kultur, Freie Menschen" - "Free

> Knowledge, Free Culture, Free People"
>
>

> *Pirate Party**of Chile |****Partido Pirata de Chile*
>
> * "Contra el imperio de la ignorancia" - "Oppose the empire of
> ignorance"
>
> * "Our boat is freedom" | "Nuestro barco es la libertad"
>
> * ahoi!!! P-)
>
>
> *Pirate Party of Argentina | Partido Pirata Argentino*
>
> * [under discussion]
>
>
> *Pirate Party of Uruguay | Partido Pirata Uruguay*
>
> * "Por mantener y proteger nuestras libertades"
>
> * "To Keep and Protect our Freedom"
>
>
> *Pirate Party of the United States*
>
> * "No Safe Harbor for Enemies of Liberty"
>
> *
>
>
>
> *Pirate Party of Canada*
>
> * "My Right to Learn > Your Right to Earn"
>
>
>
> *Pirate Party of Brazil | Partido Pirata do Brasil*
>
> * "Vamos piratear a política Brasileira!" - "Let´s piracy the
> brazilian politics!"
>
> * "Venha se unir em uma das trincheiras da Resistência!" - "Come

> join in one of the resistance trenches!"
>

> * "Cultura, Privacidade e Conhecimento!" - "Culture, Privacy and
> Knowledge!"
>
>
> *Pirate Party of the United Kingdom*
>
> * "Sharing is Caring"
>
>
>
> *Pirate Party of Nepal*
>
> * "Sharing is Caring"
>
>
> *Pirate Party of Galicia | pirata.gal | Piratas de Galicia*
>
> * A Terceira Onda chegou a Galicia. // Third Wave has already
> swamped Galicia.
>
> * Se votas a Piratas de Galicia, vótaste a ti mesmo. // If you

> vote Piratas de Galicia, you will vote for yourself.
>

> * Pensa por ti mesmo. Pensa Pirata. // Think by yourself. Think

> Pirate.
>
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[Tommy Fergusson]

On Sat, May 19, 2012 at 7:03 PM, M.Rausch <ma...@pirateparty.org.nz> wrote:

"Updating Democracy"

reads really well for people who speak fluent software. Can probably build on that. See also: Democracy 2.0

[Bruce Kingsbury]

I like this one.. "The Pirate Party of New Zealand - Democracy 2.0"

It ties in nicely with Web 2.0 .. most people have a reasonable idea
of what that means.

[Pervach (aka Tommy Fergusson)]

Does "Installing Democracy 2.0" add anything?

[James C]

Bringing Democracy into the 21st century?

I don't know if it's just me, but 'Democracy 2.0' and 'Updating
democracy' sort of sound a bit worryingly like 'We like democracy
but...' in a sense. I'd like to make sure it's clear that we think the
principle of democracy is sound, and we're not attempting to change
this, but rather to reconsider the best way we can aspire to it given
that the tools that we have available, and the challenges we face have
changed.

[Pervach (aka Tommy Fergusson)]

On Sat, May 19, 2012 at 9:34 PM, James C <jame...@orcon.net.nz> wrote:

Bringing Democracy into the 21st century?

I don't know if it's just me, but 'Democracy 2.0' and 'Updating
democracy' sort of sound a bit worryingly like 'We like democracy
but...' in a sense.  I'd like to make sure it's clear that we think the
principle of democracy is sound, and we're not attempting to change
this, but rather to reconsider the best way we can aspire to it given
that the tools that we have available, and the challenges we face have
changed.

Now it's just getting way too complicated for a simple slogan.

the whole changing democracy thing is also very specific on one tiny part of what we are about. tbh I still like the open c/g/m better.

[Harley Greenbrook]

I agree.

New Zealand Pirate Party
"Open Source, Open Government - Open Minds."

Has a very nice feel to it.

[Nick Taylor]

Yea, except that 99% of the people that hear it will hear "Open Sauce",
and not know what you're talking about.

[carl]

Ha Yea your right nick people might start to think we want to start a soup kitchen or something.

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[James C]

On Sat, 2012-05-19 at 22:00 +1200, Pervach (aka Tommy Fergusson) wrote:
> Now it's just getting way too complicated for a simple slogan.

Do you mean "Bringing Democracy into the 21st century" is too long
winded? (You could be right.)

> the whole changing democracy thing is also very specific on one tiny
> part of what we are about. tbh I still like the open c/g/m better.

I think democracy touches on much of what we're about, in that
government needs to be transparent for democracy to function well, we're
advocating for copyright/patent law justified on the basis of democratic
agreement rather than supposed intellectual property rights, and in
general we're aiming to have government only impose restrictions that
are justified on the basis of democratic agreement rather than
autocratic decisions about what's best for us.
What about "Liberty, Democracy, Technology"?

I share the some of pj's concern about "Open Source, Open Government,
Open Minds" in that, while I think Open Source/Free Software is
important, I think it's important as a means to promote our liberty,
rather than being an axiom or ends unto itself (which to me the slogan
kind of seems to imply).

[Nick Taylor]

The challenge that the NZ (in particular) PP faces, is explaining to
people (who aren't from the internet) (and who will only take in a
soundbite) what the PP actually stands for.

There's nothing to say we shouldn't have any number of slogans...
possibly variations on a theme like the Tui "yea right" adverts.

eg:

Open Government - Sunlight in; Rats out

Open Internet - Freedom in; Censorship out

Open Commerce - Equality in; Monopoly out

etc etc.



Or just a list of things like:

For freedom from web-snooping : The Pirate Party

For freedom from government secrecy : The Pirate Party

For freedom from corporate lobbyists : The Pirate Party

... that outline the main policy areas.

Because right now, the vast majority of people have no idea what the
policies actually are.

[Chris Pacey]

What about

"Democracy Unshackled"

As in our current democracy seems to be shackled to the past and
prevented from stepping into the now

You could have one half of the billboard done like an old black and
white poster, the other a vibrant modern half and the NZ flag in the
black and white bit, drawn as if one corner us being pulled into the
modern bit.

Just my 2c, you can all go back to spamming the crap out of me now oO

Sent from my Windows Phone
From: Nick Taylor
Sent: 5/19/2012 11:22 PM
To: pp...@googlegroups.com
Subject: Re: [PPNZ] Re: Time for a slogan

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[Bruce Kingsbury]

> I share the some of pj's concern about "Open Source, Open Government,
> Open Minds" in that, while I think Open Source/Free Software is
> important, I think it's important as a means to promote our liberty,
> rather than being an axiom or ends unto itself (which to me the slogan
> kind of seems to imply).

To me Open Source is far too narrow. We're about Open Culture .. the
free sharing and collaborative improvement of all ideas and knowledge
and art.

And it isn't really even a new idea, it was how culture generally was
before "Intellectual Property" took hold and locked everything up with
ideas of ownership.

Open Source (or Free Software) was as much a holdout as a pioneer.
Software development was one of the later areas to be attacked by the
"Intellectual Property" virus and Richard Stallman simply refused to
become a victim of that. In a way you could say he developed a
vaccination against it.

[Pervach (aka Tommy Fergusson)]

Well, I'm using  "Open Culture, Open Government, Open Minds" for the PPI thing. It's a bit similar to some other PPs, but that's fine bc our target audience is in NZ.

[Pepe le Vamp]

When it comez to infrastructure or public services, require open technology. But for products private whatever, allow proprietary or otherwise have no opinion. We don't want to appear to be against private technology.

[Michael Erbacher]

Personally I've always liked "The freedom to innovate"

I don't think the people that came up with this slogan have quite the same views I hold on what this actually means :)

I like Open Internet, Open Government - Open Minds. Slogans aren't there to explain what you do they are there to stick in people heads and, most importantly, not offend anyone. I mean, what does "A brighter future" really mean?

[Auckland Council]

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[Pervach (aka Tommy Fergusson)]

On Mon, May 21, 2012 at 1:19 PM, Michael Erbacher <Michael....@aucklandcouncil.govt.nz> wrote:

Personally I've always liked "The freedom to innovate"

I don't think the people that came up with this slogan have quite the same views I hold on what this actually means :)

I like Open Internet, Open Government - Open Minds. Slogans aren't there to explain what you do they are there to stick in people heads and, most importantly, not offend anyone.

 

+1. I like that. Agree with your points on what a slogan *should* be.

 

I still like the sound of "open culture" though... how does "Open Internet, Open Government, Open Culture" sound?

 

Pervach

[Reece Arnott]

On 21/05/12 14:53, Pervach (aka Tommy Fergusson) wrote:
>
> I still like the sound of "open culture" though... how does "Open
> Internet, Open Government, Open Culture" sound?
> Pervach
>

It sounds good to me.

--
-------------------------
Reece Arnott
University of Otago
Dunedin
New Zealand
-------------------------

[Nick Taylor]

> +1. I like that. Agree with your points on what a slogan *should* be.
> I still like the sound of "open culture" though... how does "Open
> Internet, Open Government, Open Culture" sound?

+1

[Andrew McPherson]

I Plus one that.

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[Bruce Kingsbury]

On 21 May 2012 14:53, Pervach (aka Tommy Fergusson)

Sounds like a winner to me!

[Hubat McJuhes]

I prefer the Democracy 2.0 idea over every other suggestion and would like to advocat for it. I think that the bottom up approach of the pirate parties are the most significant aspect of NEW that the pirtate parties can conrtibute to 'better future' and this is pretty good expressed with Democracy 2.0.

Anyway, I also find the triplet of open xyz pretty catchy. It is certaily broader and in my opinion broader is lesser; but if this is the consensus then I really have to emphasise that the term 'open minds' is the srongest among those mentioned. I would go for 'Open Internet, Open Government - Open Minds'.

Cheers,
Daniel

[mathmo]

"Free the data, free the people!"

[Pepe le Vamp]

I don't like poetic obscure catchphrases that noone gets. I think it should just be something that makes sense to people who aren't us.

On Jun 1, 2012 10:07 PM, "mathmo" <mat...@gmail.com> wrote:

"Free the data, free the people!"

[Bruce Kingsbury]

"Democracy 2.0" is still my favourite. I don't think it's too obscure either.

[Hubat McJuhes]

Bravo. Full Ack.

[mathmo]

Should also remember we probably won't have just *one* slogan
(although probably one main slogan) but have a small selection,
perhaps a different one every time the person refreshes the page?

[Nick Taylor]

> Should also remember we probably won't have just *one* slogan
> (although probably one main slogan) but have a small selection,
> perhaps a different one every time the person refreshes the page?

See previous post etc :

_____________________________________________________________________________

[Andy Casey]

Mine too :D

[Michael Erbacher]

Not sure I agree here. Think of this from a marketing perspective. A slogan is part of your brand. It's part of how you get people to agree with you. Take a couple of slogans as examples...

- A brighter future
- Coke is it
- Keep our assets
- I'm loving it
- Connecting people
- The freedom to innovate


As such, there are some rules for slogans. Some are 'keep it simple', 'keep it positive', 'unarguably true', 'universal appeal' and 'offend no-one'.

Most of the examples I've seen to date break one or more of these rules...
- Rats out is too emotive and will offend.
- Democracy 2.0 implies version 1 requires an upgrade. Many 'average' NZ'ers will disagree. Even one's who agree that copyright is broken will disagree with this.
- Free the people. Sounds socialist. Try to avoid the word 'free'. Funnily enough, it tends to devalue the subject (free with every happy meal).
- etc, etc.


If we look at the numbers, we will need ~120,000 votes for success (assuming we don't get in on a single electorate win). Multiplying by 10 gives us an idea of who we would need to reach to try and convince 10% of them to vote for us. What slogan can we come up with that is not offensive, is 'unarguably' true, is simple, and will appeal to approximately 1.2 million voters?

Let me just explain 'unarguably' true in more detail. 'Keep our assets' is a great example. For the constituency who see's these as 'our' assets this is unarguably true. Those who don't agree with that truism were never going to vote Labour anyway.


Here's an example of a nice, safe slogan

Copyright that works


- Simple
- Positive
- Unarguably true (at least for our constituency.
- Universal appeal (who is going to disagree with that statement? No, I think copyright that doesn't work is a much better idea.)
- Inoffensive

I'm not necessarily suggesting this as a contender, however, any serious slogan that we use will need to be equally bland. My challenge to you is to take off your passion hats and ask yourself what we could use that is universally acceptable.

-----Original Message-----
From: pp...@googlegroups.com [mailto:pp...@googlegroups.com] On Behalf Of Nick Taylor
Sent: Tuesday, 5 June 2012 9:12 a.m.
To: pp...@googlegroups.com
Subject: Re: Updating Democracy - Re: [PPNZ] Time for a slogan

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[Pervach (aka Tommy Fergusson)]

I feel people are talking about 2 slightly different things here:

 

'your' slogan, basically supplementing your logo. You only have one of these, and it is very broad and goes with everything you say. You have alternate versions of your logo with and without 'your' slogan. As mike says, there are lots of boxed this needs to tick, and it is absolutely not something you change lightly at a later date.

 

'slogans', basically sound bites and catch phrases. You have many of these and taylor them to the particular topic at hand, and you can change them easily.

"Democracy 2.0" etc. are good 'slogans', but imo "Open Government, Open Culture, Open Minds" and variations are more appropriate for 'our' slogan. Different people will disagree.

I would suggest that to avoid confusion, anyone talking about the 2nd one of these ('slogans') should refer to them as sound bites or catch phrases etc., and only use the word 'slogan' referring to our official, only, goes on our logo and never changes, brand name slogan.

 

Pervach

[Philip Dowie]

On 5 June 2012 11:36, Michael Erbacher <Michael....@aucklandcouncil.govt.nz> wrote:

Copyright that works

-- snip--
 

I'm not necessarily suggesting this as a contender,

Why not?   I think it is one of the better ones that has been proposed thus far. 

[Nick Taylor]

>> Copyright that works

>>
>> I'm not necessarily suggesting this as a contender,
>
>
> Why not? I think it is one of the better ones that has been proposed
> thus far.

Because it carries the assumption that copyright can work... and to go
deeper and all neuro-linguistic on you, it contains the embedded command
"copyright works".

This would be an ideal slogan for an organisation like... (off the top
of my head)... the RIAA.

--

I'm not a fan of going all bland an inconsequential. That's what the
other parties do, and it's why they're irrelevant to the problems we
face. We should be expressing core values rather than some catchphrase
that isn't going to offend anyone.

The main problem the NZ pirate party has at the moment, is obscurity...
coupled with an electorate (and within that, a target constituency) who
can't be arsed voting at all.

So if you're going to go for a sound-bite, I'd advise something that
wakes people up, rather than putting them to sleep.