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Small Business Saturday is a day dedicated to supporting small businesses and communities across the country and is part of the larger Shop Small Movement. Founded by American Express in 2010, this day is celebrated each year on the Saturday after Thanksgiving in the U.S. Since it started in 2010, consumers have reported spending an estimated $163 billion at small businesses across all 12 Small Business Saturdays combined*.
*This spend statistic is an aggregate of the average spend as reported by consumers who shopped small on Small Business Saturday in surveys commissioned by American Express reporting spend habits on Small Business Saturday since 2012. It does not reflect actual receipts or sales. Each such survey was conducted online among a nationally representative sample of U.S. adults. The data was projected from the samples based on then-current U.S. Census estimates of the U.S. adult population (18+).
You can Shop Small all year-long. Shop or dine at a local small business, find a new spot online, or share on your social networks where you #ShopSmall. Find new small businesses in your community through the American Express Shop Small Map (or Shop Small Online Directory).
As an American Express Card accepting small merchant, this site is your go-to source for tips, inspiration and tools to help you promote your business year-round. Learn more about other resources to connect your business to American Express Card Members, and find savings on services that can help your business grow.
If your business is not on the Shop Small Map or Online Directory, follow the detailed instructions on the Shop Small Map FAQs.
Neighborhood Champions are business associations, state and local chambers of commerce and other community organizations who serve as Shop Small ambassadors to spread awareness on the importance of shopping small to support small businesses. In the past, Neighborhood Champions have organized events in their communities to celebrate Small Business Saturday.
Shop Small is a global movement proudly backed by American Express to support and celebrate small businesses year-round.
American Express recognizes that small businesses and local communities need our support now more than ever to help them navigate the challenges caused by the pandemic. To help support small businesses we will continue to periodically update ShopSmall.com with various resources for Neighborhood Champions to help support the small businesses in their communities all year-round.
Invite your customers to Shop Small with you and help attract new customers. As an American Express Card accepting small merchant, this site is your go-to source for tips, inspiration and tools to help you promote your business year-round. Learn more about other resources to connect your business to American Express Card Members and find savings on services that can help your business grow.
If your business is not on the Shop Small Map or Online Directory, follow the detailed instructions on the Shop Small Map FAQs.
Yes! Visit the Shop Small Resources site to download marketing materials for your site and find out more.
Additionally, American Express Card-accepting small businesses can help drive sales by displaying American Express digital decals to show potential customers that their Card is welcomed at your business. Order free signage now at americanexpress.com/signage.
The Shop Small Map, recommendations to Card Members, complimentary signs & supplies, and digital marketing materials such as social media posts and email templates are all available for free to help promote your business. Business owners are only responsible for the cost of printing any downloaded marketing materials.
You can learn more about becoming an American Express Card-accepting merchant at AmericanExpress.com/AcceptTheCard. Eligible small businesses can accept through a Payment Provider, which sets the rate for card acceptance or you can accept directly through American Express. Learn more about the two ways to accept card payments online and in store today at AmericanExpress.com/AcceptTheCard.
Your support and involvement is vital to the Shop Small movement. While we aren't currently accepting requests to be featured in our advertising, we encourage you to use the free digital marketing resources and tools are available for small businesses on the Shop Small Resources site.
The ByBlack platform is an extensive national Black business directory developed by the U.S. Black Chambers, Inc (USBC). And now, with the support of American Express, it also includes the only national certification exclusively for Black-owned businesses. ByBlack is designed to provide Black entrepreneurs a way to reach new customers and get access to valuable business resources. To learn more please visit here.
Small businesses are types of corporations, partnerships, or sole proprietorships which have a small number of employees and/or less annual revenue than a regular-sized business or corporation. Businesses are defined as "small" in terms of being able to apply for government support and qualify for preferential tax policy. The qualifications vary depending on the country and industry. Small businesses range from fifteen employees under the Australian Fair Work Act 2009, fifty employees according to the definition used by the European Union, and fewer than five hundred employees to qualify for many U.S. Small Business Administration programs. While small businesses can also be classified according to other methods, such as annual revenues, shipments, sales, assets, annual gross, net revenue, net profits, the number of employees is one of the most widely used measures.[1]
Small businesses in many countries include service or retail operations such as convenience stores, small grocery stores, bakeries or delicatessens, hairdressers or tradespeople (e.g., carpenters, electricians), restaurants, motels, photographers, very small-scale manufacturing, and Internet-related businesses such as web design and computer programming. Some professionals operate as small businesses, such as lawyers, accountants, dentists, medical doctors and developers (although these professionals can also work for large organizations or companies). Small businesses vary a great deal in terms of size, revenues, and regulatory authorization, both within a country and from country to country. Some small businesses, such as a home accounting business, may only require a business license. On the other hand, other small businesses, such as day cares, retirement homes, and restaurants serving liquor are more heavily regulated and may require inspection and certification from various government authorities.
Researchers and analysts of small or owner-managed businesses generally behave as if nominal organizational forms (e.g., partnership, sole-trader, or corporation), and the consequent legal and accounting boundaries of owner-managed firms are consistently meaningful. However, owner-managers often do not distinguish between their personal and business interests. Lenders also often skirt organizational (corporate) boundaries by seeking personal guarantees or accepting privately held assets as collateral.[2] Because of this behavior, researchers and analysts may wish to be cautious in assessing the organizational types and implied boundaries relating to owner-managed firms. This includes the analysis of traditional accounting disclosures and studies that treat the firm as defined by a formal organizational structure.
The concepts of small business, self-employment, entrepreneurship, and startup overlap but also carry important distinctions. These four concepts are often conflated.Their key differences can be summarized as:
Many small businesses are sole proprietor operations consisting only of the owner, but many also have additional employees. Some small businesses that offer a product, process or service, do not have growth as their primary objective. In contrast, a business that is created to become a big firm is known as a startup. Startups aim for growth and often offer an innovative product, process, or service. The entrepreneurs of startups typically aim to scale up the company by adding employees, seeking international sales, and so on, a process which is often but not always financed by venture capital and angel investments. Successful entrepreneurs have the ability to lead a business in a positive direction by proper planning, adapting to changing environments, and understand their own strengths and weakness. Spectacular success stories stem from startups that expanded in growth. Examples would be Microsoft, Genentech, and Federal Express which all embody the sense of new venture creation on small businesses.[3]
Self-employment provides work primarily for the founders. Entrepreneurship refers to all new businesses, including self-employment and businesses that never intend to grow big or become registered, but startups refer to new businesses that intend to grow beyond the founders, to have employees, and grow large.
The legal definition of "small business" varies by country and by industry. In addition to the number of employees, methods used to classify small companies include annual sales (turnover), the value of assets and net profit (balance sheet), alone or as a combination of factors.
The United States census data for the years 2014 and 2015 shows the women's ownership share of small businesses by firm size. The data explains percentages owned by women along with the number of employees including the owner. Generally, the smaller the business, the more likely it to be owned by a woman. The data shows that about 22% of small businesses with 100-500 employees were owned by women, a percentage that rises the smaller the business. 41% of businesses with just 2-4 employees were run by women, and in businesses with just one person, that person was a woman in 51% of cases.[11]
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