Verucais depicted as an immature, over-indulged and manipulative young girl. She has very rich parents and lives in a mansion. Her affluent parents treat her like a princess and give her anything she wants, no matter how ridiculous the price. She is also shown to express no gratitude at all for what she is given. Each version implies that Veruca's parents have spoiled her and raised her in full luxury since the day she was born. When Veruca doesn't get what she wants immediately, she screams, shouts, kicks, stomps, jumps up and down, and takes extreme measures until she finally has her way. In other words, she has absolutely no regard, nor consideration for her family's countless emotional and financial needs. Also, she constantly bullies them without any remorse.
In the book, she is described as "the daughter of rich parents" and the "heiress to the Salt fortune." Her father is the CEO of a large legume conglomerate, while her mother is said to be a geography teacher. (Mrs. Teavee in the 1971 film and musical, Mr. Teavee in the 2005 film, Mrs. Beauregarde in the play); all four people ask about the existence of Loompaland). She is the 2nd Golden Ticket Finder.
Both the 1971 and 2005 films do not mention what her mother's job is, although it is implied her mother is a socialite or taking advantage of her wealth to aid others in need. In the 1971 film, Mrs. Salt is shown doing needlepoint, which was a pastime for many women at the time the film was in production. However, in the 2005 film, she is shown markedly more as a playgirl. She makes no remark to either Veruca's outbursts or how her husband obliges their daughter. Instead, she was found quietly sipping martinis.
Veruca's age is never explicitly given in the book nor the 1971 version, but in the 2005 version, Veruca is 9 years old (not mentioned in the movie but seen in the script). Similarly, her nationality is English in the films but is not stated in the book, again leading to creative leeway (see "theatrical adaptations" section below). The only mention of Veruca's residence in the book is that she and her parents lived "in a great city" far away from the Bucket residence.
Before the tour with her parents to Wonka's chocolate factory, Veruca's parents (especially her father in the films and theatrical adaptations) seem to view her as a sweet, innocent "precious little princess."
Charlie's view of Veruca in the films seems jaded in that the employees of the Salt Corporation did the work thus the lady who actually found the ticket deserves the tour, not Veruca (as well as shown to be a tad naiver in the novel). In the 2005 version, Charlie expresses his concerns, saying he didn't think it was really fair as Veruca didn't find the ticket herself. Grandpa Joe tells Charlie not to worry about, saying that Mr. Salt spoils her and no good ever comes from spoiling a child like that. However, after Veruca was ambushed and dirtied in the Nut Sorting Room by Wonka's squirrels (one of which she demanded her parents buy for her), her parents' opinions of her shift more toward reality, and they act in a manner that's far less lenient and stricter. They both learned their lesson about over-indulging children. Charlie is grateful for the rare occasions when his parents or grandparents can pamper him with small gifts because he realizes they do it out of their love for him. As such, Charlie believes that Mr. Salt must really love his daughter in suspending business to have all of his employee's shell wrappers on Wonka bars to get her a Golden Ticket. While that may actually be true in some respects (as shown by the thoughts of the grandparents on Charlie's birthday that they scrimped and saved for that present and no matter how small a chance, they hope Charlie finds a Golden Ticket), Grandpa Joe rightfully points out that Mr. and Mrs. Salt go too far and spoil their daughter.
Veruca was usually the third child to leave the factory tour, by getting attacked by the squirrels. All versions of the story, except some theatrical adaptations, depict her wearing a mink fur coat over her clothes. Mink coats were almost never made for girls and women at the time that the book was written, no matter how wealthy the family was (as these coats were actually made of rabbit fur). In some theatrical shows, Veruca may have siblings that are either just as spoiled as she is, or are more sensible, as well as disgusted by her immature behavior.
For most of the movie, Veruca wears her long-sleeved red button-up mini dress of black buttons on the bodice, a white Peter Pan collar, a black broad band around the waist, and white cuffs with lace lining, white long tights and black mary jane shoes.
For most of the movie, she wears a silver mink coat (as she did in the novel), and she wears a knee-length pale pink dress with clear buttons with a furry white long-sleeved sweater underneath it along with a pale pink purse with golden buttons hanging from her shoulder. she also wears white stockings with dark pink polka-dots and double-strap Mary Janes, her hair is consisting of having a middle part with large over-sized ringlets being pushed back by two sparkly pink hair clips into a form of a half up half down hairstyle.
When receiving the golden ticket by her father, she wears a long-sleeved navy-blue blazer over a sky-blue button up shirt with a navy-blue necktie attached to the collar, beige leggings, white ankle-length socks, and black patent leather casual shoes with black soles. Her hair is tied in a low ponytail with her hair in a middle part.
In another scene, she wears a white blouse with short, puffed sleeves and a Peter Pan collar, a bow with maroon, red, white and festive red squares attached to the collar, a knee-length velvet maroon dress with white tights and black patent leather Mary Janes with black soles. Her hair is in soft waves and is in a middle part along with two, cherry-print bows pushing back her hair in a form of a half down half up hairstyle with a matching cherry-print headband.
When Veruca is having a tantrum (in the flashback sequence) she could be seen wearing a furry white long-sleeved sweater with a yellow plaid dress over it (although it's not known what she wears underneath since the camera shots focus more on her upper half of her body) and her hair is in a side part with her over-sized ringlets pushed back by matching yellow plaid bows into a form of a half down half up hairstyle with a yellow plaid headband on top.
Storyboard (2005), Veruca salts storyboard design is way different than she looked in the final version, Veruca has neck length platinum blonde that is straight and flicks upwards at the bottom along with her hair in a middle part with a lavender coloured hair bow on top. She wears a lavender coloured dress that is to the same length of a 1960s miniskirt with short puffy sleeves with lacy cuffs. She also wears a silver mink coat over it with a v neck furry collar that is still open to see her lavender coloured dress and the mink coat is long sleeved with loose, furry cuffs and the coat is the same length as her dress.
In the 2013 musical, Veruca is a preteen girl with fair skin straight shoulder-length blonde hair with straight bangs held place by a fuchsia headband and deep sky-blue eyes. She wears a baby pink and white ballet tutu and white tights, with peach leather point shoes with diamonds and peach Santon laces wrapped around her ankles. She has a fuchsia ballet sweater that she wears over her tutu, and a diamond necklace. In the factory, she wears white gloves and pink mink coat.
In the 2017 live show portrayed by Emma Pfaeffle, Veruca is a preteen girl with fair skin, wavy and curly chest-length light brown hair with the flanks tied back in a half ponytail and sapphire blue eyes. She wears a white Santin bow with a black-and-white striped underside, a white silk knee-high dress with a white stripe on the edge over the dress skirt, short, wide, puffed sleeves, a white band around the waist, white ruffles on the bodice and sleeves, beige tights and white patent leather Mary Jane shoes.
Veruca Salt regularly exerts loud and petulant behavior in order to get what she desires, and even her parents are not immune to her countless loud screaming outbursts. She shamelessly browbeats her parents over material things. When Veruca demands that she must have a Golden Ticket, her father buys numerous cases of Wonka Bars. Then, he orders his factory workers to put aside their regular duties of peanut-shelling and unwrap the bars, although stopping regular work in his factory would cost him three things: business, stock price and revenue. The process lasts three days, all of which Veruca spends complaining and screaming that she doesn't have her ticket. Eventually, her father vows to keep up the search until he finds one for her. On the fourth day the ticket is finally found, Veruca is "all smiles again."
Her home is located in "a great city, far away" from the Bucket residence. Unlike the two movie adaptations, Veruca's hair is curly and blonde (with a pink bow at the top of her hair), and her dress resembles a ballet tutu. She is described as very pretty by Mr. Wonka when he first meets her and her parents at the factory gates. Wonka also comments "I always thought a Veruca was a wart you got on the bottom of your foot, but how wrong I was after seeing you!".
She may be similar in character to Miranda Piker, an unused fellow tour group member early on in the novel's drafts. She is the second person to find a Golden Ticket, and the third to be kicked out of the tour. Charlie Bucket comments that he doesn't think her father played it fair, while his grandmothers say that Veruca is worse than "the fat boy" (Augustus Gloop) and deserves "a good spanking." On the tour, Veruca demands her father to get her an Oompa-Loompa, then a chocolate river and a pink paddle boat like Wonka's, and finally, the demand that proves her undoing - one of Wonka's nut-sorting squirrels. Unlike the two film adaptations and most of the theatrical shows, Mr. Salt later confesses to Wonka that he knows his daughter is "a bit of a frump," and that he doesn't mind admitting it. Yet, Mr. Salt says that it is no reason for his daughter to be "roasted to a crisp," on the grounds that he and his wife love their daughter very much and just simply want to make her happy and provide for her needs.
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