OneDirection: This Is Us is a 2013 3-D documentary concert film about British-Irish boy band One Direction. It opened in the United Kingdom on 29 August 2013. It also opened a day later in the United States. The film follows the group on their Take Me Home Tour. It was a commercial success and grossed $68 million worldwide.
Billed as an intimate all-access look at life on the road for the global music phenomenon, This Is Us follows the lives of the five members of the boy band, One Direction. One Direction was first put into a group on the X Factor in 2010. This Is Us contains live concert footage from One Direction's Take Me Home Tour at London's O2 Arena,[5] and footage from their lives pre- and post-X Factor appearance, and gives insight into the preparation for their concerts and ultimately what it is like to be One Direction.[6][7]
This Is Us was first announced by the band while on The Today Show in New York's Rockefeller Plaza on 12 November 2012,[8] followed by confirmation it would be directed by Morgan Spurlock.[9] Spurlock, who unsuccessfully negotiated to direct similar films, Justin Bieber: Never Say Never and Katy Perry: Part of Me, said that he took on the film because of the band's fast-track rise to stardom.[10] The film started filming in Tokyo on 17 January 2013 and was being shot in 3D with 4K resolution RED Epic digital cameras, which Spurlock said gave a cinematic appeal. The film was later given the name One Direction: This Is Us on 19 March 2013, previously being referred to as 1D3D.[11]A majority of the movie was shot in London at the O2 arena in early April.It has been further said that the film is not scripted, with the footage genuine and of them acting "naturally".[12] Harry Styles admitted that the cameras following them around was scary but said that this film gives them the opportunity to show more personality, how they interact, and how they relax when not on stage.[13] Niall Horan remarked that the film crew had access to all areas, even filming them in the toilet.[14]
Scenes shown in trailers include footage of fans telling stories related to the band following a request posted on YouTube,[15] as well as comment from Simon Cowell, who was their mentor on The X Factor and is also a producer of the film.
The world premiere of the film was held in Leicester Square, in London on 20 August 2013. Germany gave this film an early screening on 27 August 2013. Some countries have released this film on 28 August 2013, a day before the United Kingdom released it.[16]
As part of the marketing campaign, the band allowed fans to upload pictures of themselves that would appear on a version of the theatrical poster. The theatrical poster itself has pictures of fans forming part of the background, with another version created and displayed on the band's website where the photos were used to recreate the poster itself.[19]
An initial teaser trailer was released on 8 February 2013,[20] followed by a second trailer on 25 June 2013.[21] This second trailer also teased a snippet of "Best Song Ever", the lead single from their third studio album, Midnight Memories, which released upcoming on 25 November 2013.
This Is Us grossed $28.9 million in North America, and $38.5 million in other countries, for a worldwide total of $67.3 million.[4] It is currently the fourth highest-grossing concert film.[22] It made a net profit of $18 million, when factoring together all expenses and revenues for the film.[23]
According to Forbes, the film would top the box office on its opening weekend with an estimated $18 million.[27] The Hollywood Reporter said the film would earn about $45 million in its four-day debut.[28]
On 9 September 2013, it was announced that Sony would release an "extended fan cut" of This Is Us on 13 September. This version included an additional 20 minutes of footage with four new songs,[40] including scenes that followed the boys on tour, and took fans back with them to their respective hometowns.
The movie was released on DVD and Blu-ray on 17 December 2013 in North America. It was released two days later in the UK. The format includes never-before-seen footage from the 'Ultimate Fan Edition' and several exclusive interviews.[41] The DVD peaked at number one on the Official Video Chart in the UK,[42] selling 270,000 copies within its first three days of release. As a result, it beat the record set by Michael Jackson's This Is It in 2010 by 10,000 copies.[43]
Audiences will learn how the band got together via the British talent show The X-Factor, where the guys are all from, and what it's like for them on each international stop of their first global concert tour.
The guys, who seem as close as siblings, show how important it is to be grateful for success and to realize that without their fans, they'd still be working in bakeries or singing for just their families.
According to the documentary, the guys are all incredibly close mates and are grateful to their fans for turning them into a global pop sensation. They take care of their families -- one scene shows Zayn buying his parents a house -- and seem genuinely surprised by their success and the reach of their fandom.
The guys often hang out backstage shirtless, and in one scene, one of them is shown changing (he's momentarily seen in just his boxer briefs). Several of the band members have visible tattoos, and one of Harry's is shown a few times because it's across his chest. Band members don't discuss their personal romantic relationships, but the language in a couple of their ballads can be overtly romantic and makes references to physical attraction/attributes.
The British boy band is itself the "product" of the film, and it serves as a powerful promotional tool for their unbelievably popular act. The movie capitalizes on the band's origins and popularity, as well as how much social media and young female fandom is responsible for making them so famous. Producer Simon Cowell and his brainchild The X-Factor are also prominently featured.
Parents need to know that One Direction: This Is Us follows the international concert tour of Britain's most popular boy band since the Beatles. The documentary, directed by Academy Award nominee Morgan Spurlock, chronicles how Niall, Zayn, Liam, Harry, and Louis went from being a bunch of humble British/Irish boys who could sing to becoming a near-overnight sensation -- first in the United Kingdom and then the world. There's some mild language (including a couple of uses of "ass"), several glimpses of the One Direction guys shirtless (including camera shots of their tattoos), and some romantic song lyrics. Fans -- particularly tween/teen girls -- will want to see this on the big screen. To stay in the loop on more movies like this, you can sign up for weekly Family Movie Night emails.
Oscar-nominated director Morgan Spurlock (Super Size Me) helms ONE DIRECTION: THIS IS US, a 3D concert documentary that shows the 1D guys -- Niall Horan, Zayn Malik, Liam Payne, Harry Styles, and Louis Tomlinson -- on their first big international concert tour. In between on-stage sets of 1D performing everywhere from Madison Square Garden to Japan, Germany, France, Spain, Scandinavia, and back home at London's O2 Arena, the film chronicles their rise to superstardom -- from their middle-class beginnings to the fateful day producer Simon Cowell put them together on the British talent show The X Factor.
As Zayn admits in one scene, yeah, One Direction "is a boy band, but it's a cool boy band." The five guys don't try to deny that they were completely manufactured by the music and marketing genius that is Cowell, but they also stand by their actual vocal talents. They're not just good-looking blokes Cowell saw walking down the street: They were already on a talent show, proving they could actually sing. And the guys, seemingly humbled by their remarkable near-overnight success, also acknowledge that they aren't amazing dancers (like Usher and Justin Bieber) or prolific songwriters (like Harry's ex, Taylor Swift).
What One Direction is good at is harmonizing and making even the youngest of fans (usually girls) squeal with excitement ... like that other English boy band that started out singing pop ditties. The mates are ridiculously charming, and, despite their tattoos, are clean cut enough to be even a single-digit-aged girl's first celebrity crush. Although the film does explore the guys' home lives, there aren't any huge emotional revelations like in Katy Perry's film. Sure, there's much more to these guys than what's included here (for example, Zayn recently got engaged), but for a starter look at how they went from singing in their showers to selling out stadium arenas, This Is Us is as catchy and surface-cute as the band's songs.
Families can talk about One Direction's meteoric rise. Do you think concert documentaries should be reserved for artists with years in the business, or does it make sense to capitalize on popularity right away?
Do you think the documentary offers a balanced look at the band members' personal lives and their professional lives? What were you surprised they included? What about 1D do you wish you had learned more about?
While the 3-D pop-umentary One Direction: This Is Us is entertaining enough for those of us wondering what all the fuss is about, the film fails to offer a fully drawn portrait of the teen idols.
Audiences get some of the basic biographical details of the individual singers, who were hand-picked and assembled into a band in 2010 by Simon Cowell following X Factor auditions. Though they finished in third place, they were signed to Cowell's record label and quickly became a global sensation. More about Cowell's savvy business sense would have been a plus.
For non-fans, commentary from sociologists or music experts might have illuminated why teenage girls turn themselves into shrieking, sobbing fanatics at the sight of cute boy-men singing love songs. (At an advance screening in Los Angeles a riot erupted outside the theater and police were summoned when a rumor spread that one of the band members was inside the auditorium.)
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