Story of KFC
Bilal Sidddiqui
Its never too late to start....
When Colonel Harland Sanders retired at the age of 65, he had
little to show for himself, except an old Caddie roadster, a $105 monthly
pension check, and a recipe for chicken.
Knowing he couldn't live on his pension, he took his chicken
recipe in hand, got behind the wheel of his van, and set out to make his
fortune. His first plan was to sell his chicken recipe to restaurant owners,
who would in turn give him a residual for every piece of chicken they sold--5
cents per chicken. The first restaurateur he called on turned him down.
So did the second.
So did the third.
In fact, the first 1008 sales calls Colonel Sanders made ended
in rejection. Still, he continued to call on owners as he traveled across the
USA, sleeping in his car to save money. Prospect number 1009 gave him his first
"yes."
After two years of making daily sales he had signed up a total
of five restaurants. Still the Colonel pressed on, knowing that he had a great
chicken recipe and that someday the idea would catch on.
Of course, you know how the story ends. The idea DID catch on.
By 1963 the Colonel had 600 restaurants across the country selling his secret
recipe of Kentucky Fried Chicken (with 11 herbs and spices).
In 1964 he was bought out by future Kentucky governor John
Brown. Even though the sale made him a multi-millionaire, he continued to
represent and promote KFC until his death in 1990.
Colonel Sanders' story teaches an important lesson: its never
too late to decide to never give up.
Earlier in his life the Colonel was involved in other business
ventures--but they weren't successful. He had a gas station in the 30's, a
restaurant in the 40's, and he gave up on both of them. At the age of 65,
however, Harland Sanders decided his chicken idea was the right idea, and he
refused to give up, even in spite of repeated rejection.
Regards
Bilal
Siddiqui
M +91-9919973624
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