“Leading Change Through Communication” online course offered by the Mid-Atlantic Public Health Center and the Johns Hopkins Center for Communications Programs

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Jan 21, 2014, 1:00:19 PM1/21/14

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Public health professionals know strategic communication is a vital tool in changing health behaviors and improving the health of a community;

this course will sharpen skills in developing communications campaigns to change behavior.

What you get:

• Four interactive LiveTalk sessions with faculty experts; archives will be available.

• Ten online modules; time to complete modules and assignments is 24-40 hours (depending on assignments and campaign).

• An opportunity to develop a strategic communications campaign with input and feedback from faculty. After taking this course, participants will:

• Understand the ten key ideas of communicating for behavior change.

• Learn the six-step planning process used in conceptualizing and developing communication strategies for communication campaigns.

• Appreciate the implications of the changing media landscape as “old” and “new” media interact.

• Have a strategic health communication campaign they developed during the course.

INSTRUCTORS Ben V. Lozare, PhD, MS and Doug Storey, PhD

COST $60

To register, go to: https://trams.jhsph.edu/trams/index.cfm?event=training.launch&trainingID=675. You will receive more class participation instructions via email by January 31, 2014.

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