I think Diego is talking about about making elements that don't use shadow DOM, presumably because something like (just making this up) $('p').hide() won't effect nodes inside shadow trees.
Diego,
If you think through it, non-shadow DOM elements don't work out so well. The first issue is the conflict between the element's children and it's template if the template is stamped out into the light DOM. For example, lets say you have <my-element> with a template with nodes that would normally go in the shadow root: