Special issue on political marketing: Customer Needs and Solutions, Vol. 6, Issue 3 - New Issue Alert

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Jennifer Lees-Marshment

Dec 8, 2019, 5:31:17 PM12/8/19
to political...@googlegroups.com

Dear colleagues

See below for details of a new special issue focused on political marketing, edited by Neil Bendle.


Best wishes,




Associate Professor Jennifer Lees-Marshment www.lees-marshment.org

j.lees-m...@auckland.ac.nz University of Auckland, School of Social Sciences, Politics & IR,

Private Bag 92019 Auckland New Zealand 

New books:

Political marketing textbook 3rd edition - NZ 2017 election book


Employability Advocate, Social Sciences and Convenor, University COI on Employability

Editor of Palgrave Studies in Political marketing and management

Political marketing resource site 

Teaching Employability in the Arts  - online resources and guidance

Teaching The Practice of Politics resource site

Political Marketing Group communications officer https://politicalmarketinggroup.wordpress.com/


From: Springer <spri...@alerts.springer.com>
Sent: Monday, 9 December 2019 10:11 AM
To: Jennifer Lees-Marshment <j.lees-m...@auckland.ac.nz>
Subject: Customer Needs and Solutions, Vol. 6, Issue 3 - New Issue Alert


If this email is not displayed correctly, please click here to read this table of contents online.

New Issue Alert


Dear Jennifer Lees-Marshment,

We are pleased to deliver your requested table of contents alert for Customer Needs and Solutions. Volume 6 Number 3-4 is now available online.

Data, Dollars and Votes: The Intersection of Politics and Marketing

In this issue


Marketing and Politics: Strange Bedfellows no More

David A. Schweidel & Neil Bendle

Research Article

Empirical Research on Political Marketing: a Selected Review

Mitchell J. Lovett

Data, Dollars and Votes: the intersection of Politics and Marketing

On Marketing Strategy in Electoral Politics

Sridhar Moorthy

Research Article

Examining Brand Strength of Political Candidates: a Performance Premium Approach

Beth L. Fossen, David A. Schweidel & Michael Lewis

Research Article

The Consumer Response to Corporate Political Advocacy: a Review and Future Directions

Chris Hydock, Neeru Paharia & T. J. Weber

Research Article

Technological Workforce and Its Impact on Algorithmic Justice in Politics

Jerome D. Williams, David Lopez, Patrick Shafto & Kyungwon Lee

Do you want to publish your article in this journal?

Please visit the homepage of Customer Needs and Solutions for full details on:

·         aims and scope

·         editorial policy

·         article submission

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