Special issue on political marketing: Customer Needs and Solutions, Vol. 6, Issue 3 - New Issue Alert

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Jennifer Lees-Marshment

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Dec 8, 2019, 5:31:17 PM12/8/19
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Dear colleagues

See below for details of a new special issue focused on political marketing, edited by Neil Bendle.

 

Best wishes,

 

Jennifer

_____________________________________________________________________________

Associate Professor Jennifer Lees-Marshment www.lees-marshment.org

j.lees-m...@auckland.ac.nz University of Auckland, School of Social Sciences, Politics & IR,

Private Bag 92019 Auckland New Zealand 

New books:

Political marketing textbook 3rd edition - NZ 2017 election book

_____________________________________________________________________________

Employability Advocate, Social Sciences and Convenor, University COI on Employability

Editor of Palgrave Studies in Political marketing and management

Political marketing resource site 

Teaching Employability in the Arts  - online resources and guidance

Teaching The Practice of Politics resource site

Political Marketing Group communications officer https://politicalmarketinggroup.wordpress.com/

 

From: Springer <spri...@alerts.springer.com>
Sent: Monday, 9 December 2019 10:11 AM
To: Jennifer Lees-Marshment <j.lees-m...@auckland.ac.nz>
Subject: Customer Needs and Solutions, Vol. 6, Issue 3 - New Issue Alert

 

If this email is not displayed correctly, please click here to read this table of contents online.

New Issue Alert

12/08/2019

Dear Jennifer Lees-Marshment,

We are pleased to deliver your requested table of contents alert for Customer Needs and Solutions. Volume 6 Number 3-4 is now available online.

Data, Dollars and Votes: The Intersection of Politics and Marketing

In this issue

Editorial

Marketing and Politics: Strange Bedfellows no More

David A. Schweidel & Neil Bendle

Research Article

Empirical Research on Political Marketing: a Selected Review

Mitchell J. Lovett

Data, Dollars and Votes: the intersection of Politics and Marketing

On Marketing Strategy in Electoral Politics

Sridhar Moorthy

Research Article

Examining Brand Strength of Political Candidates: a Performance Premium Approach

Beth L. Fossen, David A. Schweidel & Michael Lewis

Research Article

The Consumer Response to Corporate Political Advocacy: a Review and Future Directions

Chris Hydock, Neeru Paharia & T. J. Weber

Research Article

Technological Workforce and Its Impact on Algorithmic Justice in Politics

Jerome D. Williams, David Lopez, Patrick Shafto & Kyungwon Lee

Do you want to publish your article in this journal?

Please visit the homepage of Customer Needs and Solutions for full details on:

·         aims and scope

·         editorial policy

·         article submission

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