PMG Conference November 15 on Marketing and Liberalism - Bournemouth
Jennifer Lees-Marshment
Marketing Liberalism in an Age of Populism.
Conference. 15 November. Bournemouth
The Political Marketing Group of the Political Studies Association invites you to this year’s marketing related conference. After sessions on Corbyn and Labour and on Communication by Conservatives in previous years, in 2019 we are focusing on Liberals and Liberalism.
Papers will focus on topics such as
*the branding of the Lib Dems on social media
*marketing approaches in the recent Lib Dem leadership contest
*positioning the Lib Dems to challenge Labour
*fiscal policy as political marketing
*Liberalism in an illiberal country – 2018 Hungarian Election
*Political leaders in Greece
The key-note speaker is Dr Mark Pack, associate director at Teneo and former head of innovations for the Liberal Democrats. Dr Pack is also co-author of 101 Ways to Win an Election and co-editor, with Darren Lilleker, of Political Marketing and the 2015 General Election.
If there is a snap election either shortly before or due shortly after the conference, a session will be added in to look at the relevant marketing.
The conference will be free to attend but we do need to know if you are coming.
Please e mail us at liberalmarket...@gmail.com to let us know. More details of the day’s programme and venue and the papers will be sent to those who plan to attend. Please note we plan to start late morning to allow people to travel.
Paula Keaveney
Convenor
Political Marketing Group
Paula Keaveney
Programme Leader Politics
Dept of Law and Criminology
07815 769413
01695 657438
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