"The Trump administration misses a major dimension of power. Power is the ability to get others to do what you want. This goal can be accomplished by coercion, payment, or attraction. The first two are hard power; the third is soft power. In the short term, hard power usually trumps soft power, but over the long term, soft power often prevails. Joseph Stalin is thought to have once mockingly asked, “How many divisions does the Pope have?” But the Soviet Union is long gone, and the papacy lives on.
The president seems inordinately committed to coercion and the exercise of American hard power, but he does not seem to understand soft power or its role in foreign policy"