[podcasters] A Podcast Network[ing]
dave_r_riley
partnership with another four.
So I'm thinking of 'launching' a network.
On each podcast's website I list the other podcasts and I've drawn
html code from each one(as offered by Feedburner) and showcased the
connections by whatever means I can.[Cross promotion like this using
Feedburner's html which gives you script to embed your feed -- text
and enclosures -- on any website is worth the zero price of admission,
even if you source your feed elsewhere].
I've studied material available from IT Conversations
http://www.itconversations.com/index.html
which has been very useful esp the review by Todd Cochrane* here:
http://www.itconversations.com/shows/detail832.html
on Building a Podcast Network.
But I'm not after a 'business model' -- rather a "gaggle", "pride",
"bevy" or "gang" of podcasters clumping together for mutual benefit
and outreach.
The best alt model I've come across is Canada's RPN -- the Rabble
Podcast Network
http://www.rabble.ca/rpn/
but I was wondering if there were any suggestions as to where else I
can look for inspiration. RPN was grown by means of offering the DIY
to stakeholders whereas I'm interested in a confluence -- ie a merging
together of existing podcasts. (Hey! Theres' a name: "confluence"!)
dave riley
*PS Cochrane's book 'Podcasting the Do It Yourself Guide' was named
by Amazon as a Best Book of 2005. It's an excellent into to podcasting.
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Stephen Eley
>
> The best alt model I've come across is Canada's RPN -- the Rabble
> Podcast Network
> http://www.rabble.ca/rpn/
> but I was wondering if there were any suggestions as to where else I
> can look for inspiration. RPN was grown by means of offering the DIY
> to stakeholders whereas I'm interested in a confluence -- ie a merging
> together of existing podcasts. (Hey! Theres' a name: "confluence"!)
I'm not sure I understand your question. Is it that you want to form
a network but you're not sure how? What exactly do you want to know?
My questions to you would be: What's your goal in forming a network?
What do you intend to achieve from it? What benefits would member
podcasts realize? If you can answer these "why" questions, I'd think
the "how" would nearly answer itself.
(FWIW, I've wondered the same thing about many of the recent
"networks" popping up. Some have an obvious business model --
Podshow, PCN, etc. -- but in many cases I just don't understand the
value.)
--
Have Fun,
Steve Eley (sfe...@gmail.com)
ESCAPE POD - The Science Fiction Podcast Magazine
http://www.escapepod.org
Nicole Simon
>I now find that I'm producing four podcast and liaising on a
>partnership with another four.
>
>So I'm thinking of 'launching' a network.
The term network brings expectations on all sides - yours, your partners,
your visitors, your listeners - which you may not be willing to fullfill.
It seems to me that for the moment you are looking for branding yourself
with your own podcasts togehter with some other podcasts - that would be
more cross promoting than a network. => branding, cross promotin, scaling.
Those ideas are not new and they do apply for podcasts as well as normal
world marketing.
As you said, your are not after a business modell - but following an idea
is even more complicated when you don't at least follow the money ;)
Nicole
--
blog (d): http://beissholz.de
blog (e): http://crueltobekind.org
podcast (e): http://useful-sounds.de
conference podcasts and more:
http://bloxpert.com
Media Slave - Life in permanent Beta
http://media-slaves.com/
dave_r_riley
interested in.
You could simply have a page which listed the various channels on the
network and offered a link and feed.
Another way could be to present all the recent podcasts from each
"channel"on the same page. You could also present a selection from the
podcast aggregation -- "best of" the network.
Rabble does that.
I guess I was using the term loosely as I wasn't talking about a
business relationship -- like CNN or NPR or Air America -- but a
convenience which begged an answer to the the question : why actively
promote 4 podcasts when you can aggressively promote just one... network?
But I don't know of many models to reference. Podshow of course
markets by cross promotion within each podcast and that makes sense.
It also has a centralized podcast site/top page and the associated
contracts as we know..
Of course the future of podcasting may not be down the network road --
but as a business model thats' where so much of the dynamic is heading.
Then separate from that you have aggregations like Canada's Podcast
Buffet.
http://www.canadianpodcastbuffet.ca/
But if you just wanted to clump the like minded together -- I wasn't
aware of many examples. As it is podcasting tends to be rather
individualistic so far with the one person producing, fronting and
promoting their own efforts -- but that's sure to change in time,
especially as radio moves more into the medium.
So I'm still trying to explore this as a cottage industry and in that
sense the standard connotations of "Network" --as in "the" Network --
may not be the preferred term.
May be "co-operative" is better. More homespun and to the point of
where I was keen to go.
dave riley
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Martin McKeay
call them 'networks'.
The first is the Podcast Roundtable, www.podcastroundtable.com. We
mostly use the PRT site as a way of advertising our podcasts and as
getting together once a month to discuss events happening on the
Internet for half an hour or so. The value of this group has been
some of the wonderful people I've met in the group and some of the
guests we've taken the time to interview. There's absolutely no aim
at monetary gain for this group. I formed this group in December from
a number of people who are part of the LinkedInBloggers group when
there was an interesting subject brought up on the list. I sent out
an email asking who would want to discuss this in a podcast, and
eventually the group became myself and four other bloggers/podcasters.
This is a lot of fun, but truthfully the value is a lot more in the
interaction between the five of us then it would ever be about the
podcast itself.
The second group is the Security Roundtable,
www.securityroundtable.com (Notice a slight similiarity in names?)
This group was mainly brought together by Michael Santarcangelo of the
Security Catalyst podcast. We're all security professionals and
podcasters. We get together once a month to talk about the important
issues in security. Our first podcast was a discussion of Spam and
what we can do about it. There's no expectation of profit for this
podcast either, but there's definitely an expectation of sharing our
expertise and networking our podcasts. We had a huge boost to our
popularity when our artists group banner was posted to the front page
of the Apple iTunes podcast page.
For me, the main value of a podcast 'network' is the social networking
that goes along with it. Just joining a network to in hopes of
generating some traffic to your site might work, but you'd be missing
a large part of the value. It's the social networking that's involved
in getting a group together and being part of the group that's really
going to provide the most value. At least it's what I find most
valuable.
Martin McKeay
--
Martin McKeay, CISSP, CCNA
The Network Security Podcast
http://www.mckeay.net/
http://podcastroundtable.com/
http://www.computerworld.com/blogs/mckeay
YIM: mmc...@yahoo.com
916-231-9479
On 6/11/06, dave_r_riley <ratba...@gmail.com> wrote:
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