[podcasters] Sup Dudes, Looking for an opinion or two on the New Media Expo.
askafatdude
So, I am a somewhat new to the world of podcasting been doing it for
slightly less than a year now and I am considering a trip out to the
Expo this year.
First, do you all think it is worth the investment to go to the
Presentaions or do you just meander around outside?
Second, what level of brand marketing is appropriate at these type of
Expos? Do you just hand out cards to peeps you talk to or go all out
and give everyone you meet a 30 minute lecture about the awesomeness
that is your podcast?
Thanks for your time,
Biff
askafatdude .com/douchecast
askafatdude .com/itunes
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Evo Terra
On Sun, Mar 23, 2008 at 1:21 AM, askafatdude <askafatdude@yahoo.com> wrote:
> First, do you all think it is worth the investment to go to the
> Presentaions or do you just meander around outside?
It depends on what you want to get out of the conference. Go ahead and
register, but wait until they publish the sessions before deciding if
you want/need to listen to those or not. I've heard from lots of
people who claim to get a lot out of the sessions. And it's a steal
when compared to the price of other professional conferences.
> Second, what level of brand marketing is appropriate at these type of
> Expos? Do you just hand out cards to peeps you talk to or go all out
> and give everyone you meet a 30 minute lecture about the awesomeness
> that is your podcast?
That again depends on expectations. For example, do you really think
the best place to get *new listeners* to your podcast is the New Media
Expo? While there were some "listeners only" there last year, it's a
show dominated by other people who have podcasts. Unless you are
creating a PAP (podcast about podcasting), getting new listeners
shouldn't be high on your list.
Rather, it's a place to network, make new friends, get help with
issues and learn from your peers. Go ahead and bring the cards and
swag. But don't foist them on unsuspecting people.
E.
--
Evo Terra
Podiobooks.com
------------------------
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George L Smyth
Biff -
Just my opinion, but I would suggest that your money would be better spent
attending a Podcamp (http://podcamp.org). There is no charge to attend (yikes,
the New Media Expo costs $300-$400 just to get into the sessions!), oftentimes
meals are provided (sometimes drinks too), and the emphasis is on learning. As
this is considered a "non-conference" (non-organized conference), there is
little reliance on hype and glamor, and more reliance on podcasters helping
podcasters. You won't find rooms closed to only paid attendees, exhibitor
boots, or many of the other things at the New Media Expo, but again, it all
depends upon what you are looking for.
I have attended the past two Pittsburgh Podcamps and am really looking forward
to the one this year (I am also thinking about attending the Podcamp in DC next
month) because I feel that the knowledge I came away with has allowed me to
take my two shows to the next level.
I guess you can just call me a "satisfied customer."
Cheers -
george
--- askafatdude <askafatdude@yahoo.com> wrote:
> So, I am a somewhat new to the world of podcasting been doing it for
> slightly less than a year now and I am considering a trip out to the
> Expo this year.
>
> First, do you all think it is worth the investment to go to the
> Presentaions or do you just meander around outside?
>
> Second, what level of brand marketing is appropriate at these type of
> Expos? Do you just hand out cards to peeps you talk to or go all out
> and give everyone you meet a 30 minute lecture about the awesomeness
> that is your podcast?
>
> Thanks for your time,
> Biff
>
> askafatdude .com/douchecast
> askafatdude .com/itunes
-------------------------------------
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Tim Bourquin
Ok so I'm a bit biased here, because I started the New Media Expo, but
I think if you ask anyone on the board who's been here for a while,
I'm a podcaster as well who wants as many podcasters as possible to
start shows and enjoy doing it.
But I also have to jump in anytime someone infers the Expo is not
about learning. I work my tail off to ensure that it is so I can't
let that go un-addressed.
PodCamps and the Expo are just different - and people tend to get
different things out of them. I'm sponsoring Podcamp NYC so I truly
believe this. Podcamps tend to be more low key and smaller than the
Expo simply because they tend to be regional.
The Expo is larger and tends to draw podcasters from all over the
country (and the world actually) - 42 states and 23 countries were
represented last year.
If Podcamps are the local celebrations of podcasting, the Expo is the
"big national celebration" of podcasting.
So my two cents: go to a nearby Podcamp and get everything you can out
of it - they're great events. And go to the Expo and learn everything
you can there as well. You'll find each have their own strengths.
Tim
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Tim Street
We are in the early days of Global Independent Content Creation and
Distribution and every relationship could lead to something that will
help you accomplish your goals.
This is a contact sport.
If you are not making contact and creating relationships you are
leaving audience,money or both on the table.
The New Media Expo is a great opportunity to learn from other
producers, make new friends and create new business relationships that
can help you extend your brand. If you are serious about building a
business out of your online video or audio content you should not miss
the New Media Expo.
Tim Street
Creator/Executive Producer
French Maid TV
Subscribe for FREE @
http://frenchmaidtv.com/itunes
My Demo Reels &Blog
http://1timstreet.com
[Non-text portions of this message have been removed]
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John McJunkin
Well I'll have to admit to being a bit biased as well - I'll be
speaking at the Expo for the second year running, and if learning is
an important attribute for you, I can at least promise you'll learn
plenty from my session (and you'll learn a lot from all the other
speakers too - I'm just biased toward my own presentation!) And
there's a huge amount for even seasoned veterans to learn as well.
Last year when I wasn't speaking, I was listening and conversing. I
learned technical stuff, I learned marketing stuff, and I learned
business-oriented stuff too. I met a lot of really nice people (who
are a lot of fun too!) There's a certain - je ne sais quoi - "shot
in the arm" you get from mingling with new media's movers and
shakers. I have come back from the Expo for the past two years (I
regrettably missed the first one!) with a huge dose of ambition, and
both times, I have made vast, sweeping improvements in what I do vis-
a-vis podcasting as a result. It's an exceptional learning
experience, and a huge shot of adrenaline, and it's worth a LOT more
than it costs!
I would personally recommend attending BOTH the New Media Expo and
PodCamp. You'll gain much from both. It doesn't have to be an
either/or thing. Move heaven and earth to get to both - it will be
worthwhile.
There's my $.02.
John McJunkin
Avalon Podcasting
Podcast Pro Tech & Tips Podcast
On Mar 24, 2008, at 8:15 PM, Tim Bourquin wrote:
[Non-text portions of this message have been removed]
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Stephen Eley
On Tue, Mar 25, 2008 at 12:25 PM, Tim Street <tim@frenchmaidtv.com> wrote:
>
> This is a contact sport.
>
> If you are not making contact and creating relationships you are
> leaving audience,money or both on the table.
This is generally true, but it's also important to pick one's battles.
I've known a lot of starting podcasters (and some very experienced
ones) who get so excited about networking and "monetizing" that they
forget to put out podcast episodes regularly, or don't pay attention
to quality. And then they're baffled when money doesn't fall out of
the sky.
I won't disagree that there's a lot to be learned from the Expo, but
different podcasters are in different positions to learn and apply
those things. If you're in the first year of your podcast, and the
cost of the Expo is highly dear to you, it may be more efficient to
learn what a first-year podcaster needs to know from local and online
resources. It could still be fun and worthwhile for other reasons;
there's a lot of social value in it. But if you're going as a
business investment, and you're not already a successful podcaster,
don't expect to see an immediate return. What most of those
"monetizing" (man I hate that word) seminars fail to emphasize is that
you can't start to think about it until you have a mature and
successful podcast with a loyal audience. And that's independent of
the business side; that's all about good episodes.
You have to put the content first. If you start a podcast, not
because you have a passion for the subject or think it'd be fun, but
because you think you can get rich off of it quickly, you've pretty
much failed before you started. And the Expo isn't going to create
your content for you. You do that at home, and it's all up to you.
--
Have Fun,
Steve Eley (sfeley@gmail.com)
ESCAPE POD - The Science Fiction Podcast Magazine
http://www.escapepod.org
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