Power of an individual because of the position they hold. It is a formal power delegated by a higher source. It is more acceptable for these power sources to touch subordinates with a reassuring pat on the shoulder for a job well done. In addition, one establishes legitimate power by shaking hands in a specific manner
Holders possess a more lasting power- the ability to persuade and influence others by simply being likable. Their power is based on charm, popularity, or attractive features. Referent power holders can be identified because they are often hugging friends, patting a coworkers hand for comfort, shaking hands frequently, or flirtatiously touching someone’s arm.
Holders gain their power in an entirely different way. They hold the key to information and are highly sought after based on their skills or expertise. Their power differs from other power bases because it is specific to a profession or industry. These individuals use a lack of touch to assert non-verbal power or may be seen using touch in a condescending manner.
This type of power is contingent on the ability of the power holder to dispense rewards such as raises, vacation, recognition, or promotions. Rewards can also be dispensed with a handshake or pat on the back. Recipients seeking rewards may engage in touch mirroring or ingratiation in an effort to elevate their chances of being well received and, subsequently, the recipient of coveted awards.
Coercive power is Machiavellian in nature and is the opposite of reward power. Individuals who hold this power can withhold rewards and control others through fear and manipulation. They exert power through bodily insulation or lack of touch, which according to DeVito, Guerrero, and Hecht (1990) “characteristically takes the form of civil inattention and may be occasioned by a subordinate’s inability to repel invasion directly” (p.182). They may use physical or violent touching to exert their control.
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Best Regards
Gopal Sharma
e-mail: gopal....@gmail.com
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