Importance-Performance Map Analysis (IPMA) in SmartPLS 3

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CMR

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May 29, 2015, 9:05:50 AM5/29/15

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Some of you asked where you can find the unstandardized latent variable scores in SmartPLS 3. You get these results when you run the importance-performance map analysis (IPMA). Just run SmartPLS 3 and click on the “Calculate” button and select the option “Importance-Performance Map Analysis (IPMA)”.

Here are some more info about the method:

https://www.smartpls.com/documentation/importance-performance-matrix

These papers show IPMA applications, which can also be useful to display the results of multigroup analyses in PLS-SEM:

Höck, C., Ringle, C. M., and Sarstedt, M. 2010. "Management of Multi-Purpose Stadiums: Importance and Performance Measurement of Service Interfaces." International Journal of Services Technology and Management 14 (2/3): 188-207.

Rigdon, E. E., Ringle, C. M., Sarstedt, M., and Gudergan, S. P. 2011. "Assessing Heterogeneity in Customer Satisfaction Studies: Across Industry Similarities and Within Industry Differences." Advances in International Marketing 22: 169-194.

Schloderer, M. P., Sarstedt, M., and Ringle, C. M. 2014. "The Relevance of Reputation in the Nonprofit Sector: The Moderating Effect of Socio-Demographic Characteristics." International Journal of Nonprofit and Voluntary Sector Marketing 19 (2): 110-126.

Hair, J. F., Hult, G. T. M., Ringle, C. M., and Sarstedt, M. 2014. A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oaks, CA: Sage.

Visit the literature section on the www.smartpls.com webpages to find the direct links to this literature: