Article using PLS-SEM to study: Artificial intelligence, knowledge creation, B2B marketing, rational decision making, and firm performance

[Ned Kock]

Dear colleagues, linked below is an interesting article using PLS-SEM to study the following issues:

Artificial intelligence, knowledge creation, B2B marketing, rational decision making, and firm performance

(Among other things, this article, which is published in a very prestigious journal, comprehensively reports the results from the two main methods used to estimate minimum required sample sizes in PLS-SEM, the inverse square root and gamma-exponential methods.)

https://www.sciencedirect.com/science/article/abs/pii/S0019850120309044

For links to other articles on topics in connection with PLS-SEM, please visit:

https://warppls.com

Best regards to all!