Article using PLS-SEM to study: Big data analytics, sustainable competitive advantage, MSME service firms, COVID-19, and a multi-theoretical approach

[Ned Kock]

Dear colleagues, linked below is an interesting article using PLS-SEM to study the following issues:

Big data analytics, sustainable competitive advantage, MSME service firms, COVID-19, and a multi-theoretical approach

(Among other things, this article illustrates the use of model fit and quality indices, including causality indices, in the context of PLS-SEM.)

https://www.sciencedirect.com/science/article/pii/S0148296322004325

For links to other articles on topics in connection with PLS-SEM, please visit:

https://warppls.com

Best regards to all!