Methods showcase - Using PLSF-SEM in business communication research

[Ned Kock]

Dear colleagues, linked below is a blog post on the topic:

Methods showcase - Using PLSF-SEM in business communication research

(The post summarizes an article, which has just been made available online. The article discusses how one can employ PLSF-SEM in business communication research. The discussion is generic enough to guide the use of the method in other areas of research. PLSF-SEM builds on partial least squares (PLS) algorithms to generate correlation-preserving factors; the F refers to it being factor-based, as opposed to composite-based. A primer on the use of PLSF-SEM in business communication research is provided, based on an illustrative model inspired by motivating language theory, and where simulated data was analyzed with the software WarpPLS.)

https://warppls.blogspot.com/2024/02/methods-showcase-using-plsf-sem-in.html

Best regards to all!