Article using PLS-SEM to study: Brand orientation, employer branding, and internal branding

[Ned Kock]

Dear colleagues, linked below is an interesting article using PLS-SEM to study the following issues:

Brand orientation, employer branding, and internal branding

(Among other things, this article reports the use of the Jarque-Bera and robust Jarque-Bera non-normality tests to justify the use of PLS-SEM.)

https://www.sciencedirect.com/science/article/pii/S0148296322005951

For links to other articles on topics in connection with PLS-SEM, please visit:

https://warppls.com

Best regards to all!