Five Basic Ways To Market Your Piano Music Online

[Dawn Carrera]

Many people have argued that there are no great piano composers in the
modern world. They say that this art died fifty to one hundred years
ago. Here are the facts - there are still many unbelievable piano
composers in the modern world today. However, whilst one cannot argue
with their creative skills, they lack basic modern marketing skills.
And the world is missing out on this distinguished talent.
The most affordable and convenient way to market your music today is
through the internet. It is used by billions every single year. So why
do many piano players fail to market their music online? Why do they
go down the traditional route of taking it to a publisher?
Marketing Method Number One - Creating Your Own Website with A List
If you make the decision to market your music online, it is almost
criminal to do so without a website. Your website must be where you
send all of your prospective customers. Your website must contain
details on how to purchase your music, both online and offline. I
would also recommend having a 'sample' piece of music for clientele to
listen to for free and to be able to download the score.
When you are building your website, you must include a list. What is a
list? A list is a collection of email addresses of potential
customers. Your list should be kept abreast on new pieces of music
that you are creating. Also they should receive occasional incentives
to remain on your list, eg. a free song or a discount.
It is much easier to sell to people that know and trust you then to
sell to a complete stranger. But so many people in all facets of
marketing spend more time on getting more customers than selling to
previous customers. Do not make this same mistake. By investing no
more than $US200 per year, you could and should have a major increase
in sales.
Marketing Method Number Two - Piano Radio Stations
Piano radio stations are a great way to market your music online.
There are numerous radio stations on the World Wide Web that
specialize in all sorts of areas, and piano is no exception. Whilst I
could only speculate costs, you might be able to get your music played
for free, or even better, you might be entitled to royalties from that
particular radio station.
The main difference between radio piano stations and normal piano
stations is that online users are able to click on a link that will
take them directly to your site. So make sure that the music that you
submit to radio stations are some of your best pieces of work and fit
the mould of the station.
Marketing Method Number Three - Submitting Your Scores To Directories
There are numerous cases where piano composers only market their
actual music and neglect to market their sheet music. This is such a
silly thing to do. If a piano player likes listening to your music,
then naturally they would want to learn to play it. Web sites like
Free Piano Sheet Music would be more than willing to put your
compositions onto their web site for free. Also you would get valuable
links from your sheet music to your website.
Marketing Method Number Four - You Tube
This is the new way to market your music online. You Tube has simply
taken the world by storm, not only from a viewers perspective but from
a marketing perspective also. Similar to video clips that you see on
MTV you are able to create your own video of your music. It does not
have to be a complicated task. The easiest way to do it is to record
yourself at the piano playing the score and this would be enough.
However if you have a theme to your music i.e. the ocean, then you
would cut to shot of the beach, i.e. waves crashing on the rocks.
Whatever you decide your video clip to be, make sure you put a visible
URL at the end of your video as credits, so the viewer can take action
to buy your music.
Marketing Method Number Five - Piano Forums
Forums are an old and popular way to marketing your music, and it
still works today. Not only can you specifically market your music in
the forum, you can also market your music by just posting messages
about anything related to the piano. For example, if there is a
discussion about what is the best brand of piano, and you post your
comments, you can put a link at the bottom of your post to your
website. So not only do you market your music, you also marketing to
the right group of people, piano players!
In conclusion these are much more effective methods of marketing your
music then taking it to a publisher. Not only do you have much more
control of your music, it is also much cheaper.
The world deserves to hear your music.

Rocket Piano - The Ultimate Piano Learning Kit: http://www.pianomihv.tk/

--
You received this message because you are subscribed to the Google Groups "Player Piano Enthusiasts" group.
To post to this group, send email to player-piano...@googlegroups.com.
To unsubscribe from this group, send email to player-piano-enthu...@googlegroups.com.
For more options, visit this group at http://groups.google.com/group/player-piano-enthusiasts?hl=en.